Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Marketing Analytics Tools 107

Marketing Analytics Tools Paid Content Analytics Activities 107

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 107

Enterprise Management Marketing Automation Services Marketing Management Analytics 107

Moz

OCTOBER 22, 2019

In this article, I will tell you how to get started using a few free resources and illustrate how to pull together unique analytics that provide useful insights for your blog articles if you’re a writer, your agency if you’re an SEO, or your website if you’re a client or owner doing SEO yourself. Using the free Moz API account.

API 46

API Google Analytics SEO 46

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Biznology

APRIL 18, 2018

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. This involves powerful analytics, tagging, content strategy, data science, and artificial intelligence (AI). Benefits of personalization.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. In a multifaceted content ecosystem, content analytics serve as the eyes and ears of a business. Predictive analytics forecast possibilities, based on historical data.

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Vision Edge Marketing

OCTOBER 31, 2023

Imagine your company offers an affordable AI API for software companies that have their software developed in JavaScript, Python, and SQL and use GitHub for software development and version control. This step will enable you to do more precise targeting and personalization. Let’s create a hypothetical example.

Segmentation 194

Segmentation Lead Ranking Work Management Marketing Management 194

InsightSquared

APRIL 12, 2018

For data that is not created in the CRM, a technology ecosystem of APIs and connectors exists to bring data into the CRM. Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective. Marketers are asking for better reporting and analytics.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API.

Enterprise Management 116

Enterprise Management Advertising Agencies API Multi-Channel 116

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Competitive analysis. Attribution modeling.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Parse.ly

SEPTEMBER 26, 2019

If you’ve visited any one of our customer’s sites as a reader, chances are you have experienced how powerful Parse.ly’s API is without even knowing it. It can power content recommendations , personalized newsletters , and trending content slots. Metadata is a big part of what makes our content analytics so powerful.

API 40

API Tagging Analytics Newsletter 40

Parse.ly

AUGUST 26, 2021

Custom solution for personalized content recommendations. Custom solution for personalized content recommendations. To serve relevant, timely content to their country-wide audience, Gannett needed to personalize readers’ on-site experiences based on their geography. Unlike other analytics platforms, Parse.ly

Analytics 52

Analytics Work Management Content Marketing Management 52

Martech

MARCH 22, 2024

For instance, writers can refine AI-generated drafts to inject brand personality, and AI-suggested designs can be customized to perfectly match a campaign’s aesthetic or brand’s visual identity. Popular AI tools for reporting and analytics: Funnel.io

Marketing AI 99

Marketing AI Content Marketing Enterprise Management Planning 99

Oktopost

AUGUST 16, 2023

Thanks to a new API update, Instagram has now enabled the sharing of Instagram Stories inside Oktopost. It’s spontaneous, engages the audience, and lets brands build a more personal narrative. It’s spontaneous, engages the audience, and lets brands build a more personal narrative. How Has Oktopost Integrated This API Update?

Features 62

Features API Social Media Analytics 62

Zoominfo

FEBRUARY 27, 2021

With that in mind, your sales intelligence tool should include these features: Workflow and task automation Localized data Customizable searching Integration with CRM systems, email tracking, reporting and analytics, and other sales tools List creation and management Data enrichment. D&B Hoovers. HubSpot Sales Hub.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Competitive analysis. Attribution modeling.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Marketing Insider Group

JANUARY 30, 2023

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function.

Thought Leadership 209

Thought Leadership Trends SME Paid Search Agency 209

Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. For marketers who are looking to step up their conversion rate optimization, it provides value by combining user experience and attribution data with personalization and A/B testing. Now, the good news.

A/B testing 98

A/B testing Optimization Google Marketing Analytics Tools 98

Versium

NOVEMBER 13, 2018

In addition to our self-serve platform and custom services with a dedicated rep, the Versium APIs also give you real-time access to Versium’s LifeData. With the APIs, you can fix and enrich your customer data to improve efficiencies and customize your apps. Create a Versium API Account and get an API Key. Test your flow.

API 40

API Trigger Marketing CRM Validation 40

Customer Experience Matrix

NOVEMBER 21, 2014

The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. Mongo is also fast and scalable and good for analytical processing in general. Sailthru is a good example. customer profiles.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. This set of tools offers robust analytics software to help you keep track of performance in one place. Buffer's content marketing analytics offer you the option to build reports according to your goals.

Analytics 101

Analytics Work Management Planning Tools 101

Customer Experience Matrix

DECEMBER 10, 2013

In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

Martech

JUNE 22, 2023

One is PR Assistant which helps draft press releases and personalize pitches to journalists. Another is AI Writing Assistant, powered by the ChatGPT API, which drafts social content and features a DALL-E integration, enabling users to complement posts with royalty-free images generated directly in the Meltwater app.

API 99

API Gartner Paid Search Agency PR 99

Binary Demand

MARCH 1, 2024

Comprehensive APIs: A suite of APIs should facilitate the seamless integration of proprietary, licensed, and partner datasets, empowering clients to incorporate their data into the platform’s ecosystem effortlessly. AI transforms B2B marketing by enhancing efficiency, personalization, and decision-making.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Tools come and go. Listen: we totally get it. Iconosquare.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

TrustRadius Marketing

JANUARY 24, 2023

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 Analytics can also track important metrics from bot interactions. This tool helps you unify brand messaging across multiple touchpoints through content personalization.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Martech

NOVEMBER 29, 2023

GDPR: a quick summary The General Data Protection Regulation or GDPR, articulates stringent directives for any entity that collects, processes or stores personal data linked to European Union (EU) residents. It serves two purposes: Enhancing individual control over personal data. CMPs also provide tools for reporting and analytics.

Digital Asset Management 116

Digital Asset Management Privacy Work Management Marketing Management 116

Parse.ly

FEBRUARY 18, 2022

Learn how to solve four common content marketing challenges with insights from content analytics , s o you can create a more effective and engaging journey for your users. Using content analytics, you can review key metrics, such as the number of page views and the length of time users spend engaged on pages. .

Analytics 52

Analytics Content Marketing Allocation Content 52

Martech

MARCH 16, 2023

Server-side tagging and conversion APIs, consent management platforms and Google’s Consent Mode are good places to start. CMPs help you gain insight into the personal data lifecycle to track and respond to consent preferences. With Conversions API, we can share key events — both on and offline — with Meta.

Work Management 96

Work Management Marketing Management Privacy Marketing Analytics Tools 96

FunnelEnvy

FEBRUARY 27, 2020

Now with the FunnelEnvy Segment integration you can deliver personalized, 1:1 website experiences and optimize for revenue using all of that rich customer data that you’re already collecting in Segment. This often involves a litany of analytics tools, as well as a small army of engineers and analysts to instrument and manage them.

Segmentation 52

Segmentation Personalization API Ideal Customer Profiles 52

Oktopost

AUGUST 16, 2023

Instagram, the quintessential social media platform for visual content, has rolled out a groundbreaking update to its API—enabling the sharing of Instagram Stories. It’s spontaneous, engages the audience, and lets brands weave a more personal narrative. The absence of analytics for these stories in the existing tools.

Features 62

Features API Buzz Social Media 62

Martech

DECEMBER 14, 2023

Unacast has partnered with Google Cloud to leverage Google Cloud’s Vertex AI platform and Unacast’s location analytics platform to power Unacast’s gen AI chatbot, Una, which provides location intelligence to customers.

Marketing AI 101

Marketing AI Advertising Agencies Paid Search Agency API 101

Oktopost

AUGUST 16, 2023

Thanks to a new API update, Instagram has now enabled the sharing of Instagram Stories inside Oktopost. It’s spontaneous, engages the audience, and lets brands build a more personal narrative. It’s spontaneous, engages the audience, and lets brands build a more personal narrative. How Has Oktopost Integrated This API Update?

Features 48

Features API Social Media Analytics 48

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Marketing AI 109

Marketing AI Work Management Marketing Management Customer Satisfaction 109

Sprout Social

AUGUST 7, 2023

Meta has yet to announce when the Threads API will be released. We’re working closely with the team at Meta to open the API up as soon as possible, so you can schedule your Threads alongside the rest of your social content in Sprout. Right now, it’s a mobile-only app with a closed API.

API 92

API Ideal Customer Profiles Social Media Social Networks 92