Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 112

Analytics Enterprise Management Work Management Business 112

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Marketing Analytics Tools 107

Marketing Analytics Tools Paid Content Analytics Activities 107

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 107

Enterprise Management Marketing Automation Services Marketing Management Analytics 107

Sprout Social

APRIL 17, 2024

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. NLP works synergistically with functions such as machine learning algorithms and predictive analytics. Table of contents: What is a chatbot builder? Wit.ai Wit.ai

Paid Search Agency 98

Paid Search Agency Marketing AI Work Management Marketing Management 98

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Are we optimizing inbound phone calls as a sales or lead-generating channel? Click here to download!

Enterprise Management 102

Enterprise Management Work Management Analytics Marketing Management 102

Convert

MARCH 30, 2023

Just when we thought we’d cracked the code on Google Optimize – the plot thickens. Is Google Optimize making a comeback? Google Optimize is Back & (Looks) Better” – Craig Sullivan. The hoopla about the APIs threw us off guard. The Only Comprehensive Course on Acing the Google Optimize Sunset.

Optimization 94

Optimization Google API Opt-out 94

Huptech Web

APRIL 1, 2024

So, before optimizing your Shopify Order Confirmation Page, it’s essential to understand the types of edits permitted in both the basic and advanced Shopify plans. It also enables you to integrate custom JavaScript for tracking and analytics purposes. Need A Shopify Expert To Optimize Your Thank You Page?

Order 52

Order Optimization Loyalty Lead Scoring 52

Only B2B

JUNE 12, 2023

Mastering CRM Data Cleansing for Optimal Performance: The Consequences of Dirty Data: Dirty data can have severe repercussions on your business. Data deduplication helps identify and merge duplicate records, optimizing your database. These range from data cleaning software to data validation APIs and data enrichment platforms.

Data Hygiene 62

Data Hygiene CRM Optimization Marketing Management 62

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Informed strategy adjustments With budget cutbacks at an all-time high, campaign optimization is key to making every dollar count. Popular AI tools for reporting and analytics: Funnel.io

Marketing AI 99

Marketing AI Content Marketing Enterprise Management Planning 99

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API.

Enterprise Management 116

Enterprise Management Advertising Agencies API Multi-Channel 116

Marketing Insider Group

JANUARY 30, 2023

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function.

Thought Leadership 209

Thought Leadership Trends SME Paid Search Agency 209

Outgrow

MAY 20, 2020

9 Must-Have Conversion Rate Optimization Tools In 2020. Ever thought of conversion rate optimization tools? Hence, Conversion Rate Optimization is a serious concept you can’t afford to miss. In fact, top converting companies allocate more than 5% of their marketing budgets on optimization. Don’t believe us?

Conversion Rate 105

Conversion Rate Budget Programs Optimization Conversion 105

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? Optimization & predictive analysis. These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

ClickZ

SEPTEMBER 13, 2019

In our roundup of this week’s martech news, we highlight: Optimizely has released Performance Edge for faster testing. Adobe has unveiled Customer Journey Analytics. Top stories in marketing technology this week: Optimizely has released Performance Edge for faster testing. Adobe has unveiled Customer Journey Analytics.

Optimization 73

Optimization API Forecasting Marketing Management 73

Webbiquity

MARCH 5, 2020

crawling and indexing optimizations) and the wider KPIs from the rest of your marketing team (e.g. Automated Google Analytics data, including: Page load times. The Google Analytics connector. This is API driven, but since it leverages Zapier to feed the data from DeepCrawl to Google Sheets, it’s very easy to do.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Zoominfo

FEBRUARY 27, 2021

With that in mind, your sales intelligence tool should include these features: Workflow and task automation Localized data Customizable searching Integration with CRM systems, email tracking, reporting and analytics, and other sales tools List creation and management Data enrichment. D&B Hoovers.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? Optimization & predictive analysis. These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Binary Demand

MARCH 1, 2024

Comprehensive APIs: A suite of APIs should facilitate the seamless integration of proprietary, licensed, and partner datasets, empowering clients to incorporate their data into the platform’s ecosystem effortlessly. Thus, streamlining lead scoring and qualification, optimizing sales efforts for better outcomes.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Martech

JUNE 22, 2023

Another is AI Writing Assistant, powered by the ChatGPT API, which drafts social content and features a DALL-E integration, enabling users to complement posts with royalty-free images generated directly in the Meltwater app. Aha Insights Technology ’s Aha Intelligence is a generative AI analytics tool.

API 99

API Gartner Paid Search Agency PR 99

Parse.ly

AUGUST 26, 2021

They used Parse.ly’s content personalization functionality, powered by our API, to create a “Trending Stories in [location]” module. For us, an analytics solution that says, ‘Hey, your story got 5,000 page views on this website,’ leaves so many unanswered questions,” Josh said. Unlike other analytics platforms, Parse.ly

Analytics 52

Analytics Work Management Content Marketing Management 52

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Tools come and go. Listen: we totally get it. Iconosquare.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Convert

JUNE 25, 2021

The extension can help you optimize your experiment development, testing, and debugging through these key features: Shows you detailed logging of experiment activity in your website pages. Experimenting with Optimizely: Does It Respect Visitor Privacy? Optimizely Assistant Chrome Extension.

A/B testing 52

A/B testing Privacy Optimization API 52

Customer Experience Matrix

FEBRUARY 29, 2012

The story this year was simple: “big data”, and SAS’s “high performance analytics” approach to taming it. Of course, “high performance analytics” is what SAS has always done and, like “big data” itself, the term is relative. The product itself isn’t new, but high-performance analytics will let it do new things.

Analytics 120

Analytics Paid Search Agency Enterprise Management Conference 120

Contently

JANUARY 11, 2023

For example, if you use Salesforce for managing sales campaigns and Hubspot for marketing, make sure there is an API connection between them, so sales can use the data from Hubspot to make more informed decisions. Leverage, Maintain, & Optimize. Finally, optimize your campaigns based on performance. Welcome to marketing.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Optinmonster

DECEMBER 18, 2023

Its clean and simple dashboard lets you easily monitor your email analytics and account details. This SMTP email provider works great with WordPress and other marketing tools like OptinMonster , Google Analytics, and more. Brevo has an extendable API and SMTP relay service that improves email delivery rates for transactional emails.

Marketing Automation Services 71

Marketing Automation Services Enterprise Management Work Management Marketing Management 71

TrustRadius Marketing

JANUARY 24, 2023

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. This set of tools offers robust analytics software to help you keep track of performance in one place. Buffer's content marketing analytics offer you the option to build reports according to your goals.

Analytics 101

Analytics Work Management Planning Tools 101

Convert

JULY 18, 2023

Right after Google announced its Google Optimize sunset , we revamped our pricing model to accommodate testing teams with big ideas (and modest budgets). We continued on, launching our 27-second Google Optimize data importer. Convert used innovative methods to integrate with GA4 while official APIs were still being developed.

Automation 52

Automation API Pricing Price 52

B2B Marketing Analytics

MARCH 5, 2024

As #MarketingAnalytics professionals , we constantly juggle data from such tools and sometimes, API connectors just aren’t available ready-made from tools like Fivetran or Airbyte. The Challenge: Scraping a CMS Blog without an API I recently faced this exact dilemma: scraping blog data from our CMS, which lacked an API.

CMS Development 52

CMS Development Industry CMS API Domain 52

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. However, before delving into the new analytics dashboard, there are a few GA4 setup steps to complete. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4. July 1, 2023.

Marketing Analytics Tools 117

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 117

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Marketing AI 109

Marketing AI Work Management Marketing Management Customer Satisfaction 109