Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
Customer Experience Matrix
DECEMBER 10, 2013
In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.
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