Customer Experience Matrix

JUNE 17, 2016

On the other hand, several do use rules and/or predictive analytics to help manage the post-purchase portion of the customer relationship – making them possible Journey Orchestration Engines (JOEs). The system includes features to create and send emails, surveys, and in-app mobile messages.

Automation 120

Automation Marketing Automation Services Lead Ranking Trigger Marketing 120

Customer Experience Matrix

JANUARY 19, 2016

Another is that it delivers the content through advertising on external Web sites as well as in email, a company’s own Web site, mobile and social. A content analytics engine automatically classifies existing content without manual tagging. Email is personalized through API connections with email service providers.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

Customer Experience Matrix

JUNE 2, 2015

B2B CDPs have favored analytical applications like lead scores and churn predictions. Technically, this is plausible: the system has JSON API that can accept pretty much anything and will put it into MongoDB and/or Postgres with minimal data modeling. Everyone else wants to combine the database with a practical application.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

APRIL 10, 2014

They’ll have to keep their APIs simple enough that app developers can integrate with other marketing automation systems as well. the brain”), database (“marketing system of record”) and analytics. The third layer includes delivery in different channels (email, social, landing pages, sales, web/mobile personalization, search).

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

NOVEMBER 18, 2011

Beyond the execution technology itself, these features will require substantial increase in analytical horsepower to make sense of the results. Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them. The first change is to create standard materials in mobile-friendly formats.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

MARCH 22, 2010

Ultimately, this line of reasoning concludes, marketing services agencies compete on database management, analytics, marketing strategy and client service, so software is a poor investment for their necessarily limited resources. Customer data can be loaded via API posts or self-service file uploads.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

DECEMBER 2, 2010

It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications. Web analytics, social media and CRM integration seem roughly equivalent.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

JANUARY 24, 2018

These are divided into three subclasses: data management, analytics, and customer engagement. API/query access. External systems can access CDP data via an API or standard query language such as SQL. But API or query access is much preferred and usually available. Mobile Apps. Audience API. Data Management.

Work Management 166

Work Management Marketing Management Vendors Ideal Customer Profiles 166

Customer Experience Matrix

FEBRUARY 16, 2017

Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. Analytics include dashboards, attribution reports, and funnel analyses that track customers through a purchase process.

Top of Funnel 168

Top of Funnel Marketing Automation Services Ideal Customer Profiles Enterprise Management 168

Customer Experience Matrix

SEPTEMBER 13, 2020

Osano offers structured, forms-based solutions to both of these, available in a Software-as-a-Service (Saas) model that lets users deploy them on Web sites with a single line of javascript or on Android and iOS mobile apps with an SDK. Osano doesn’t collect the data itself or make any changes in the source systems.

Enterprise Management 136

Enterprise Management Marketing Management Software Privacy 136

Customer Experience Matrix

SEPTEMBER 25, 2020

Most obviously, its scope is limited to ingesting data and assembling customer profiles, with just basic segmentation capabilities and no advanced analytics or personalization. Skypoint also supports real-time identity resolution through API calls from a Web tag. There’s that “suite vs best-of-breed” choice again.

Work Management 136

Work Management Marketing Management Marketing Automation Services Privacy 136

Customer Experience Matrix

JUNE 17, 2019

Buyers will often be left to develop their own connectors using a CDP API – which should itself be examined closely to see what it does and how hard it is to use. Salesforce is the only marketing cloud vendor on this list and they've positioned Datorama as a campaign analytics product, not a CDP.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Customer Experience Matrix

JUNE 22, 2015

Tealium now offers connectors to gather data in other ways including APIs, batch file transfers, and system development kits (SDKs) for mobile apps. Users can connect with additional systems through Webhooks, SDKs, or APIs. Here are key points to understand: - scope is beyond Web channels. Conventional tags go on Web pages.

Marketing Automation Services 120

Marketing Automation Services Tagging Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 3, 2009

Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. date range) and metrics (e.g.

Work Management 120

Work Management Marketing Management Demand Analytics 120

Customer Experience Matrix

NOVEMBER 22, 2013

The main theme of the conference was Salesforce1, a new set of technologies that make it vastly easier to deliver and integrate mobile versions of Salesforce-based applications. As near as I can tell, this is the same type of API-level integration available with any third-party system. Here are my observations.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 28, 2012

This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” That original DMP is still the foundation of the [x+1] suite.

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 15, 2012

Connections to touchpoints are typically through Web Services calls; connections to other sources are usually made through API calls and SQL queries. The decision system may share campaign flows, offer definitions, customer data, analytics, and other features with the campaign manager.

Marketing Management 120

Marketing Management Marketing Automation Services Multi-Channel Touchpoints 120

Customer Experience Matrix

JUNE 10, 2009

Probably the item that attracted the most advance attention is an iPhone version that supports interactive analysis; this also works for other Java Mobile clients like Blackberry. API for real-time updates of in-memory data. It's cool (or ‘qool’, if you must) but not so important in the grand scheme of things.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Elasticity 120