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SEPTEMBER 16, 2013 [Analytics, API] What Mobile Buyers Are REALLY Doing on Your Website
Mobile phone reading is fast-paced, half-present, and usually done while doing something else. Let''s take a look at some of the clearer trends in buyer behavior on mobile. Mobile Browsing Is More Action Oriented. In an interview with Mashable , Andy Ching, director of mobile for Bing, stated that 70% of mobile searches are followed up by a consumer action within an hour.
| | HUBSPOT
FEBRUARY 17, 2013 [Analytics, API] Twitter to Launch New Ad API, and Other Marketing Stories of the Week
This week's marketing round-up will fill you in on what you need to know about upcoming products, and changes to existing social networks around mobile and social advertising. With social networks like Facebook and LinkedIn offering ad APIs of their own, Twitter has decided to jump on the display advertisement bandwagon. To learn more, read the full story at CNET.
DECEMBER 10, 2013 | CUSTOMER EXPERIENCE MATRIX
[Analytics, API] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
NOVEMBER 22, 2013 | CUSTOMER EXPERIENCE MATRIX
[Analytics, API] Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
NOVEMBER 15, 2013 | VOLACCI
[Analytics, API] Are you using Universal Analytics?
NOVEMBER 13, 2013 | BLOG MY CALLS
[Analytics, API] The Fallacy of SaaS Integrations
OCTOBER 21, 2013 | VIDYARD
[Analytics, API] Tracking the Success of Your Sponsored Content
SEPTEMBER 30, 2013 | BLOG MY CALLS
[Analytics, API] Conversion Rate How-To: Call Tracking and Google Analytics
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| | CUSTOMER EXPERIENCE MATRIX
DECEMBER 10, 2013 [Analytics, API] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.
| | DELICIOUS B2BMARKETING
AUGUST 14, 2011 [Analytics, API] Open Research: A Framework for Social Analytics
Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Read Susan’s post announcing this report.
| | BLOG MY CALLS
SEPTEMBER 30, 2013 [Analytics, API] Conversion Rate How-To: Call Tracking and Google Analytics
Marketers can have all of this call analytics data sent—via plugins, webhooks or API—into proprietary dashboards, marketing automation solutions, or GA. Mobile search will surpass desktop search early next year. More than half of business-related mobile searches result in a phone call. How does this DNI function interface with Google Analytics? Think about that!
| | VOLACCI
NOVEMBER 15, 2013 [Analytics, API] Are you using Universal Analytics?
'Are you using Universal Analytics yet? If not, get ready for it - Google will soon be upgrading all legacy Google Analytics accounts to Universal Analytics. If you haven''t heard about Universal Analytics, here''s a quick summary of what you can expect: Track users, not visits. Well, with Universal Analytics you''ll now be able to track with MORE devices.
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HUBSPOT | THURSDAY, APRIL 19, 2012 [Analytics, API] Facebook Enhances Analytics to Enable Smarter Ad Targeting for Marketers
Now that Timeline for brand pages and Premium Advertising is all rolled out, they've stepped up their game yet again with some brand new -- extremely robust -- analytics that I'm sure they hope will encourage marketers and business owners to spend more (and better targeted) dollars on their ad platform. In the past, Facebook's Ads API only allowed marketers to target their ads to users based on pretty basic things -- like clicks, likes, or checkins. What if I'm Not Using the Facebook Ads API? Right now, this is only available to those using the Facebook Ads API. MORE >>
B2B MARKETING MENTOR | FRIDAY, MAY 31, 2013 [Analytics, API] Mobile, Social, Data and CRM: Top Analysts Predict the Future
They agreed that while the high-level technologies are the same–social, mobile and data analytics–the specific ways each will impact CRM has evolved. In this article, I highlight where these experts see software developers continuing to change how social, mobile and data are used with CRM. Last year, the group talked a lot about context services, or technologies that harvest data from social, mobile and other sources to tell companies more relevant information about the customer. Improving APIs Will Monetize Social Media Management. MORE >>
MODERN B2B MARKETING | FRIDAY, NOVEMBER 16, 2012 [Analytics, API] Social Fresh CEO Jason Keath Talks Pinterest, Visual Content, and the Importance of Mobile in Social
M: Do you think that marketers are paying enough attention to mobile in their social strategies? . Jason: Mobile in social strategies is very interesting because most of the social networks aren’t really even getting it right yet. So marketers realize “Okay the platform doesn’t have it figured out: Facebook is still testing things, Twitter is based on mobile so they’ve got it down, Pinterest has got a new app out for iPad.” One of the best ways to do that is to have links that are tracking all of your mobile strategies through social networks. MORE >>
WEBBIQUITY | TUESDAY, MAY 18, 2010 [Analytics, API] Best Web Analytics Tools and Tips of 2009
In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). In short, to be valuable, analytics must be actionable ; they should provide hard data to clarify what you should keep doing, what you should stop doing, and what you should do differently. Learn more about creating custom reports in Google Analytics, improving site conversion rates, interesting tools that extend the capabilities of Analytics and more here in some of the best articles and blog posts on web analytics from the past year. MORE >>
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, NOVEMBER 11, 2012 [Analytics, API] Best Social Media Management Tools for Small Business Owners
Of course, if you want more versatility (additional profiles, analytics, etc.), Provides analytics for posts , so you can determine what kind of posts draw the best engagement from your audience, and when you should post to achieve the best reach. Platforms : Web application; Mobile apps for iPhone, Android, BlackBerry. Pinterest is not yet integrated , but once the “taste graph” offers an API, that should change. Buffer enables you to schedules posts and provides analytics on posts so you know which topics and times best engage your audience. Tweetdeck. MORE >>
- [Analytics, API] Marketing Vendor Selection: Trends You'll Need to Support CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 18, 2011
- [Analytics, API] Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 22, 2013
- [Analytics, API] MozCon 2013: The Recap of all Recaps VERTICAL RESPONSE | FRIDAY, JULY 19, 2013
- [Analytics, API] QlikView 9.0 Reaches for Broader Business Intelligence Market CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 10, 2009
- [Analytics, API] Top Internet strategy, marketing and technology links for the week of February 23, 2013 SAZBEAN | SATURDAY, FEBRUARY 23, 2013
- [Analytics, API] 5 Excellent Productivity Tips For Google Reader BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- [Analytics, API] HubSpot Expands Its Services But Stays Focused on Small Business CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 2, 2010
- [Analytics, API] Heatmaps Show Only 3%-13% of Users See Facebook Ads on Smartphones [Data] HUBSPOT | MONDAY, JULY 30, 2012
- [Analytics, API] LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week HUBSPOT | SUNDAY, APRIL 7, 2013
- [Analytics, API] The Ultimate Glossary: 101 Social Media Marketing Terms Explained HUBSPOT | WEDNESDAY, JUNE 23, 2010
- [Analytics, API] 26 Social Media Marketing Hidden Treasures You Never Knew Existed HUBSPOT | FRIDAY, JUNE 15, 2012
- [Analytics, API] The Ultimate Glossary: 120 Social Media Marketing Terms Explained HUBSPOT | FRIDAY, DECEMBER 30, 2011
- [Analytics, API] 5 Proven Strategies for B2B Social Media Marketing DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 8, 2010
- [Analytics, API] Chart: Where Did Our Twitter Traffic Go? IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 16, 2012
- [Analytics, API] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM) MODERN B2B MARKETING | THURSDAY, NOVEMBER 15, 2012
- [Analytics, API] The Future of Marketing Automation « Loopfuse Marketing Automation. LOOPFUSE | WEDNESDAY, JUNE 16, 2010
- [Analytics, API] Integrate Social Networks with your Corporate Website with ‘Social Sign On’ DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 1, 2010
- [Analytics, API] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 28, 2012
- [Analytics, API] How to Make Customer Experience the Heart of Your Internet Marketing Strategy HUBSPOT | WEDNESDAY, AUGUST 8, 2012
- [Analytics, API] Content curation platforms: in-depth review of Intigi CONTENT MARKETING EXPERIENCE | SATURDAY, MARCH 16, 2013
- [Analytics, API] 4 Easy Ways of Subscribing to Feeds in Google Reader BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- [Analytics, API] The Fallacy of SaaS Integrations BLOG MY CALLS | WEDNESDAY, NOVEMBER 13, 2013
- [Analytics, API] A Framework for Real Time Decision Management: How SAS RTDM Fits In CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 15, 2012
- [Analytics, API] Tracking the Success of Your Sponsored Content VIDYARD | MONDAY, OCTOBER 21, 2013
- [Analytics, API] Top Social Media Measurement and Tracking Tools DELICIOUS B2BMARKETING | TUESDAY, JULY 31, 2012
- [Analytics, API] Twitter for B2B Marketing MI6 MARKETING AGENCY | MONDAY, JANUARY 10, 2011
- [Analytics, API] 7 Best Newsletter Builders for Creating Great Newsletters WRITTENT | MONDAY, MAY 20, 2013
- [Analytics, API] Twitter for B2B Marketing MI6 MARKETING AGENCY | THURSDAY, NOVEMBER 18, 2010
- [Analytics, API] 5 Proven Strategies for B2B Social Media Marketing DELICIOUS B2BMARKETING | THURSDAY, NOVEMBER 4, 2010
- [Analytics, API] Google Takes on Facebook MANHATTAN MARKETING MAVEN | TUESDAY, JULY 5, 2011
- [Analytics, API] May The Force Be With You: 4 Takeaways From Cloudforce 2011 IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 4, 2011
- [Analytics, API] You can do some amazing things with Blogger CONFLUENT FORMS | THURSDAY, JULY 28, 2011
- [Analytics, API] Facebook TV: Seizing its Cut of Video Viewing Bounty | e-storm. E-STORM | MONDAY, MARCH 21, 2011
- [Analytics, API] Confessions of a LogMyCalls Sales Consultant BLOG MY CALLS | MONDAY, JUNE 3, 2013
- [Analytics, API] B2B Marketing ROI DELICIOUS B2BMARKETING | TUESDAY, JUNE 30, 2009
- [Analytics, API] Q&A with Laura Ramos – Part 3: Implementation & Keys to Success LOOPFUSE | TUESDAY, APRIL 13, 2010
- [Analytics, API] Oracle acquires a million lines of code LOOPFUSE | WEDNESDAY, MAY 26, 2010
- [Analytics, API] ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 22, 2010
- [Analytics, API] Youcalc: On-Demand Analytics Without Stored Data CUSTOMER EXPERIENCE MATRIX | MONDAY, AUGUST 3, 2009
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