Trending Sources

SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python. SAS’s growth and financial performance have been just fine despite the new competition, thanks to technical leadership in its core analytical products and pry-it-from-my-cold-dead-hands loyalty of its core customers.

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5 Essential Insights You Can Uncover Using Twitter Analytics

Hubspot

When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. The most useful feature I''ve found is the ability to export data from the Twitter API as a CSV file.

Are you using Universal Analytics?

Volacci

Are you using Universal Analytics yet? If not, get ready for it - Google will soon be upgrading all legacy Google Analytics accounts to Universal Analytics. If you haven''t heard about Universal Analytics, here''s a quick summary of what you can expect: Track users, not visits. Well, with Universal Analytics you''ll now be able to track with MORE devices.

What Mobile Buyers Are REALLY Doing on Your Website

Hubspot

Mobile phone reading is fast-paced, half-present, and usually done while doing something else. Let''s take a look at some of the clearer trends in buyer behavior on mobile. Mobile Browsing Is More Action Oriented. In an interview with Mashable , Andy Ching, director of mobile for Bing, stated that 70% of mobile searches are followed up by a consumer action within an hour.

Twitter to Launch New Ad API, and Other Marketing Stories of the Week

Hubspot

This week's marketing round-up will fill you in on what you need to know about upcoming products, and changes to existing social networks around mobile and social advertising. With social networks like Facebook and LinkedIn offering ad APIs of their own, Twitter has decided to jump on the display advertisement bandwagon. To learn more, read the full story at CNET.

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Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.

Image Recognition technology is a goldmine for marketers

grow - Practical Marketing Solutions

Using sophisticated application programming interfaces (APIs), developers have made it possible for users to take a picture of an object or person, and immediately learn where to buy the object shown, or where to connect with the person photographed. Image recognition eliminates barriers between you and your target market, enabling frictionless mobile commerce and greater engagement.

The dashboard has finally been perfected

Biznology

never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Have some structured data, XML, OPML, RSS, ATOM, or an API and you can create your own widgets that are purely suited to your own business needs. The app looks gorgeous in HTML5 on all my mobile devices via the web. Alexa.

Facebook Enhances Analytics to Enable Smarter Ad Targeting for Marketers

Hubspot

Now that Timeline for brand pages and Premium Advertising is all rolled out, they've stepped up their game yet again with some brand new -- extremely robust -- analytics that I'm sure they hope will encourage marketers and business owners to spend more (and better targeted) dollars on their ad platform. What if I'm Not Using the Facebook Ads API? Honestly? Page likes. Page post likes.

API 14

Social Fresh CEO Jason Keath Talks Pinterest, Visual Content, and the Importance of Mobile in Social

Modern B2B Marketing

Jason: Mobile in social strategies is very interesting because most of the social networks aren’t really even getting it right yet. So marketers realize “Okay the platform doesn’t have it figured out: Facebook is still testing things, Twitter is based on mobile so they’ve got it down, Pinterest has got a new app out for iPad.” We automate a lot of stuff.

API 17

Strikedeck Adds Automation to Customer Success Management

Customer Experience Matrix

On the other hand, several do use rules and/or predictive analytics to help manage the post-purchase portion of the customer relationship – making them possible Journey Orchestration Engines (JOEs). The system includes features to create and send emails, surveys, and in-app mobile messages. Most notably, it takes data from many sources: not just CRM and its own tracking codes, but also customer support, marketing automation, analytics tools, and any other system with a suitable API connector. This allows for standard treatments to be fully automated.

The Convergence of MarTech and AdTech Platforms

Captora

To ensure we have the same understanding of these concepts, it is useful to look at more traditional definitions of these terms: Marketing Technology – Platforms and tools used by marketing and sales organizations to manage and nurture leads, manage opportunities and customer contacts and funnel analytics and attribution. Display Advertising, Video Advertising.

How to Reduce Your Website's HTTP Requests

Hubspot

Mobile users will have a particularly bad experience, as most of them will have to wait until every asset on a webpage is downloaded before the page will even begin to appear in their mobile browser. For example, the API can tell you precisely when the HTTP request for an image started, and when the image's final byte was received. Analytics Design Daily Canonical

Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

Tealium now offers connectors to gather data in other ways including APIs, batch file transfers, and system development kits (SDKs) for mobile apps. Users can connect with additional systems through Webhooks, SDKs, or APIs. But it doesn’t do multi-step campaigns, predictive analytics, offer tracking, and supporting functions like content management. lots of connectors.

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

Of course, if you want more versatility (additional profiles, analytics, etc.), Provides analytics for posts , so you can determine what kind of posts draw the best engagement from your audience, and when you should post to achieve the best reach. Platforms : Web application; Mobile apps for iPhone, Android, BlackBerry. By Kerry Gorgone, Contributing {grow} Columnist. Buffer.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

The identity might be available because the customer is interacting with a mobile app for which she has registered, is responding to an email or text message that was already tied to her identity, has logged into an ecommerce Web site, or is known through a cookie that was previously linked to her identity. The identifiers would be linked through “hard” matches such as an email address provided when registering a mobile app or an ID number embedded in a Web link in an email. Mongo is also fast and scalable and good for analytical processing in general. customer profiles.

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Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions

Customer Experience Matrix

In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.

API 2

OneSpot Offers Automated Content Selection Targeted at Long Term Results

Customer Experience Matrix

Another is that it delivers the content through advertising on external Web sites as well as in email, a company’s own Web site, mobile and social. content analytics engine automatically classifies existing content without manual tagging. Email is personalized through API connections with email service providers. The content sequencing engine is a more recent addition.

17 of the Best WordPress Plugins for Marketers

Hubspot

From writing to SEO to analytics, these plugins will help you arrive at the solutions you're seeking while saving you a ton of time in the process. Jetpack is an all-in-one WordPress plugin that offers advanced features such as analytics, content tools, mobile themes, and more. 17) Google Analytics by Yoast. 40,296. That's the number of plugins on WordPress.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

Google Correlate , the Bing Keyword Tool ) to online research tools like Advanced Web Ranking to keyword suggestion tools, other desktop keyword tools, competitive analysis tools, browser add-ons and plugins, analytics tools, and “other ideas.” Image credit: Small Business Ideas Blog. But there’s more involved in generating high, and highly relevant, organic search traffic.

Best Web Analytics Tools and Tips of 2009

Webbiquity

There’s a great scene from the original Cannonball Run in which one of drivers hops into his Ferrari convertible, rips the rearview mirror off of the windshield, tosses it out and then says to his startled co-driver, “What is behind us—does not matter.&# In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). In short, to be valuable, analytics must be actionable ; they should provide hard data to clarify what you should keep doing, what you should stop doing, and what you should do differently.

The Marketing Technology Landscape: An Interview with Scott Brinker

It's All About Revenue

Outside of those big companies—and there's a finite number of those—there are these more innovative niches of all the incredible things people are doing around things like more advanced customer analytics, content marketing management, really cool things with social media. " And I thought that was a lot when it was like 150 of them. It's quite overwhelming.

API 76

Marketing data technology: making sense of the puzzle

chiefmartech

Data) Discovery encompasses a wide range of human-driven functions, from predictive modeling to digital analytics. Social Analytics functions will, for instance, be best performed by tools specialized in the retrieval, storage, and processing of social feeds. Or the fact that all the metrics in the world cannot replace a strong piece of storytelling (“the API to the human brain”). 6.

Your website must adapt based on data

Biznology

While I believe going mobile was not a choice over the last couple years — because of Google — it seems to me that the same sort of A/B testing and segmentation that people have been using for their email newsletters is now becoming affordable and accessible not only on the email list level but even at the website level. remember, years ago, that Amazon was doing this. love it.

A/B 88

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

They’ll have to keep their APIs simple enough that app developers can integrate with other marketing automation systems as well. the brain”), database (“marketing system of record”) and analytics. The third layer includes delivery in different channels (email, social, landing pages, sales, web/mobile personalization, search). My main reaction was, what’s new? Fair enough.

Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

couple weeks ago, we covered Google’s new App Indexing API and how, if you utilize it, you could see a ranking increase in your App’s content. Google has followed up, announcing that if you implement the new API, you should start seeing increases by the end of October. Google Accelerated Mobile Pages Project: Will It Last?”. link]. link]. link]. link]. link] , [link]. link].

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Learn how to run A/B tests here.). 2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? Here a list of nine great sources to get you started.). 3) Application Programming Interface (API). 59) Mobile Marketing. 13) CASL.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Recently, Instagram opened its advertising API to every brand, subsequently increasing the volume and frequency of sponsored posts featured in the average users’ stream. Some of the bigger changes came to the company’s mobile apps, which were redesigned, to provide an even better experience to users. According to social analytics company Topsy , there have been 1.6

Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. Youcalc is fundamentally different from other on-demand analytics vendors like Birst , Cloud9 Analytics , Gooddata and Pivotlink : while those vendors all query data stored in their system, youcalc queries the source data directly. That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. No free lunch here, folks.

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week

Hubspot

Google is even promising faster updates on data, analytics, and more. Nuance’s new Voice Ads will allow consumers to carry on spoken conversations with mobile advertisements. This is definitely a “different” direction for mobile advertising, but maybe it’s the future. Facebook’s New APIs Help Brands Monitor, Respond to Comment Replies, From Mashable. Enjoy.

API 35

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

The main theme of the conference was Salesforce1, a new set of technologies that make it vastly easier to deliver and integrate mobile versions of Salesforce-based applications. As near as I can tell, this is the same type of API-level integration available with any third-party system. For what it’s worth, the ExactTarget Marketing Cloud APIs are also part of Salesforce1, but don’t confuse that with sharing the same underlying platform.They don''t. I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. Here are my observations.

B2C 58

Top Internet strategy, marketing and technology links for the week of February 23, 2013

Sazbean

News & Notes

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7 Best Newsletter Builders for Creating Great Newsletters

Writtent

Full featured API. Social media and Google Analytics integration. A/B testing. Mobile apps for iPhone, iPad, and Android. GetResponse also includes powerful autoresponder capability, custom landing page and form builders, a strong spam checker, and in-depth reporting and analytics to help you make the most of your email marketing campaigns. Mobile-optimized designs.

53 Questions to Help You Choose the Right Interactive Content Creation Platform

It's All About Revenue

Where do you plan to publish your content (website, email, blog, social channels, mobile, all of the above)? What APIs are available? Does the platform integrate with platforms beyond CRM (such as Google Analytics, social networks, and CMS programs)? Is mobile optimization automatic? But how do you choose which solution is right for you? How easy is the solution to use?

Rise of the Marketing Platform

Modern B2B Marketing

Today’s buyer is everywhere — on the web, on social, on mobile, on email. Our mobile devices broadcast where we are and where we are going. Here’s what a marketing platform needs to deliver : UNDERSTAND : Track customer identity, contacts, and context across every digital, social, and mobile channel — then organize this information into a single, open data repository. Why Now?

Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards

It's All About Revenue

Do you deliver a custom experience for this audience across email, mobile, and in-store channels? Best Cross-Channel Marketing Program – Are you creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels? Get extra points for how you’ve used APIs in interesting ways. Go for it! 18 at 12 p.m.

Chart: Where Did Our Twitter Traffic Go?

It's All About Revenue

Many marketers have known for some time that tracking Twitter sources has been elusive using referrer data, with some estimates being as high as 75% unaccounted for : - mobile and desktop clients (like Tweetdeck) don’t show Twitter as the referrer. - RSS feeds, including syndicated tweets appearing on other websites, or newsreaders, don’t show Twitter. Hello again, Twitter!

[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

Customer Experience Matrix

This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” Knowing this, you might suspect there are other real time decision management vendors with roots in Web marketing.

MozCon 2013: The Recap of all Recaps

Vertical Response

They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. The Mobile Content Mandate:   by Karen McGrane |  Download Slides  |  More mobile info from Karen. What is MozCon? Glad you asked. htaccess.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API. link] ). V. for $1.65

Here’s just a taste of what transpired at MarTech Europe this week

chiefmartech

Borrowing from Gartner’s concept of bi-modal IT — stable foundational systems and fast-moving, agile capabilities on top of them — Cleve strongly recommended decoupling content production and experimentation (fast moving) from the underlying CXM platform (slow moving), and using APIs, standards, and guidelines to enforce the separation. Shape our choice of analytics to run.

11 Content Curation Tools Every Marketer Needs

Hubspot

By simply adding a few of your favorite sources to Feedly, you can aggregate and browse these feeds in one place from your desktop and mobile devices. Swayy takes the work out of finding and tracking the analytics of content curation. Swayy integrates your social accounts, topics of interest, AND analytics in one place to read and share. That''s when Genuwine''s "Pony" happens.

What to Do When Your Twitter Account Gets Hacked

Hubspot

know that it''s tempting, especially for sites like Twitter where people frequently use a mobile device to log in, to have a simple password that''s easy to type with your thumb instead of using special characters or a longer string of words -- but the additional inconvenience is worth the extra security. shortener, URL shorteners are still used by many companies to help with analytics.

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