article thumbnail

How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 111
article thumbnail

SessionM Expands from Loyalty to Full Customer Engagement Management

Customer Experience Matrix

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. But it would be misleading to pigeonhole SessionM as a system for loyalty marketers.

Loyalty 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203
article thumbnail

SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python.

article thumbnail

4 Content Marketing Challenges and How to Solve Them with Content Analytics

Parse.ly

Learn how to solve four common content marketing challenges with insights from content analytics , s o you can create a more effective and engaging journey for your users. You have poor audience loyalty. With content analytics, doing that is simple. You have poor audience loyalty. Your content isn’t driving conversions.

article thumbnail

How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

article thumbnail

How Our Customers Use Parse.ly and Google Analytics In Tandem

Parse.ly

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly