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Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics


Press Release:  New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. Find Infer on LinkedIn. About Infer. Additional Resources. Learn more on the Infer blog.

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Social platform integration: using native features of the social platforms by writing to their APIs. Links on the vendor names go directly to the vendor Web page or press release that described their social media capabilities.

The Ultimate Dictionary of Marketing Terms You Should Know


Learn how to run A/B tests here.). 2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? Here a list of nine great sources to get you started.). 3) Application Programming Interface (API). 51) LinkedIn. 12) CAN-SPAM.

The 28 Best Influencer Marketing Tools


Pricing:  free, or API data by quote. Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.” Sample review:  “Building a multimedia press release is hard. Sample review:  “Looking to spy on competitors’ blog post analytics? Interest in influencer marketing is skyrocketing. ” —  ViralBlog.

Tools 44

MozCon 2013: The Recap of all Recaps

Vertical Response

They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. Hot Off the Press: 2013 Ranking Factors:  by Matt Peters | Slideshare. If you love the Mozscape API, you would’ve dug Smith’s session.

Marketing Blog Marketing Automation | Lead Generation | Email.


Web Analytics. Social Analytics. CRM API. News and Press. LinkedIn. Platform. Lead To Revenue. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Surveys. Microsites. Internet Lead Capture. Lead Routing. QR Codes. Video Hosting. Lead Scoring.

8 Things to Learn from How HopStop Uses Social Media

WindMill Networking

Rather than blasting the world with press releases about new product offerings, HopStop regularly updates their Facebook Page and tweet about such upgrades on their Twitter account in order to update their fans on anything new about their service. One of the easiest ways to do this, which HopStop has done, is to integrate their website with Facebook using the Facebook Connect API. I had a chance to be on a  CEO Trust social media panel last night with  Joe Meyer , the CEO of  HopStop. How HopStop Got Started Using Social Media. The ROI of Social Media. Engage in Conversation.

Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia


Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release. We will also open the entire product up into a platform by providing a clean, simple API. HubSpot is basically one big mash-up application that pulls information in from your website, Google, Twitter, Facebook, LinkedIn, your CRM system, etc.

B2B Marketing ROI

delicious b2bmarketing

In the past week I have seen websites where either a design firm or a web analytics company put a hidden link back to its home page on each and ever single one of its clients’ pages.  Not all web analytics code is created equal. Todoist also boasts an API allowing you to make your own apps that pull and push data. Is there something here for me? Can I get to it easily?