Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

Marketing Automation Services 117

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 117

Martech

JULY 19, 2023

Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email.

Data Hygiene 89

Data Hygiene Privacy Landing Pages CAN-SPAM 89

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Competitive analysis. Attribution modeling.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Competitive analysis. Attribution modeling.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Let’s find out!

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Tools come and go. Listen: we totally get it. Iconosquare.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Goodish Agency

JUNE 1, 2023

For iSoftpull, we design and run ads on Google, Meta and Bing, we do email marketing, we’ve also built a website and a few landing pages, we do web and product analytics, CRM and we’ve set up a lot of automations (Such as lead generation from the website to the CRM, automated customer emails, and appointment bookings with salespersons, etc.).

Paid Search Agency 96

Paid Search Agency Business Advertising Agencies Sales Qualified Leads 96

Binary Demand

MARCH 1, 2024

Comprehensive APIs: A suite of APIs should facilitate the seamless integration of proprietary, licensed, and partner datasets, empowering clients to incorporate their data into the platform’s ecosystem effortlessly. Moreover, AI algorithms excel at predicting future trends and behaviors by sifting through historical data.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

SmartBug Media

JULY 6, 2023

One way to achieve this is through application programming interface (API) integrations. In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. What Are API Integrations?

Marketing Automation Services 52

Marketing Automation Services Hubspot Work Management Marketing Management 52

Webbiquity

JUNE 5, 2019

This highlights competitor pages ranking in the top 10 ranking positions for keywords you’re missing, enabling to potentially get an easy advantage when you need it. It also has a text analytics function which allows for a content analysis of your site alongside competitor websites. Comparing APIs. Sort Keywords by Topic.

SEO 159

SEO Tools Paid Search Agency API 159

Sharpspring

SEPTEMBER 8, 2017

Luckily, Google Analytics is here to help. An Introduction to Google Analytics. With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data. Google Analytics Features. Who are they?

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

Oktopost

FEBRUARY 19, 2019

Landing page creation. Landing page templates. Available for emails and web pages and forms. Available for emails and web pages and forms. Web page activity analytics available. Web analytics dashboard available. Web analytics dashboard available. CRM analytics. Automation.

Marketo 110

Marketo Hubspot Enterprise Management Marketing Automation Services 110

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Conductor

DECEMBER 21, 2021

For B2B and B2C eCommerce retailers, website optimization helps to improve on-page and off-page SEO, eliminate technical errors, and enhance the visibility of product page and blog content—all of which ultimately increases conversion rates. Analytics, machine learning, and AI. We live in the era of Big Data.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Heinz Marketing

SEPTEMBER 9, 2021

Does the platform offer analytics? Personalization: Use machine learning and predictive analytics to automatically put the most relevant content in front of each buyer across channels. The landing pages, email templates, and mobile optimization has also been very satisfactory. Does the platform allow for customization?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Work Management 111

ClickZ

JANUARY 22, 2020

Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Uses keywords to optimize blog posts and the landing pages. Perfect for: Marketing analytics. Perfect for: Content Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

LeadsRX

MARCH 9, 2022

Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. Customer journey analytics (CTA) lets you see consumer behavior as they interact with your brand. See the paths-to-purchase and the ways consumers develop trusting relationships with your brand.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Martech

OCTOBER 22, 2021

Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change. Links continue to be one of the most important external or “off-the-page” signals that can help a website rise in search engine rankings.

Enterprise Management 136

Enterprise Management Marketing Management Search Marketing Lead Ranking 136

Salesforce Marketing Cloud

SEPTEMBER 20, 2022

Salesforce products are expansive, covering Sales, Service, Marketing, Analytics, Commerce, and, most recently, Slack. Every part of Salesforce exposes APIs. If you work with dashboards in Salesforce CRM Analytics, you might use the Salesforce Analytics Query Language ( SAQL ) to fine-tune visualizations.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Peer-to-peer 95

Sharpspring

MARCH 2, 2021

Check out the pages below to quickly and easily compare our packages to those of some of the main competitors in the market: HubSpot [link]. A perfect marketing automation platform lets you review vital analytics on a dashboard that is easy to read and understand. Every time a customer clicks anywhere on your page, it is tracked.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Planning Paid Search Agency 86

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. Select “Web.”

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Are reporting and analytics the key features you need? What are our goals?

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Marketing Automation 95

Customer Experience Matrix

NOVEMBER 5, 2015

Iterable definitely builds its own database, using the JSON API and Elasticsearch data store to manage pretty much any kind of data you might throw at it. The system even provides its own Javascript tag to post directly from Web pages and emails. This means users must rely on third party software to create forms and landing pages.

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Use this guide to learn where direct traffic comes from, clean up your source tracking, and keep your content analytics actionable. How to Attribute Your Direct Traffic with Content Analytics Software. Table of Contents. What Is Direct Traffic?

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

KoMarketing Associates

DECEMBER 1, 2016

Screaming Frog is another resource that can be used to identify duplicate copy and tagging across web pages. Finally, ensure that web pages incorporate a REL canonical tag. Screaming Frog can also be used to audit the inclusion of this tag in web page templates. The Google Search Analytics Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. I find the HubSpot tools for landing pages, blogs, CTAs and forms very intuitive and easy to use.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

TrustRadius Marketing

JANUARY 10, 2023

Basic analytics include conversions, orders, revenue, and visitors. . The free plan doesn’t offer analytics, custom domain names, or abandoned cart recovery. The platform also lets you design free lan d ing pages for your campaigns. The software helps ensure greater scalability for developers through a REST API.

Work Management 97

Work Management Marketing Management eCommerce Software 97

Martech

OCTOBER 18, 2022

A DSAR has the potential to touch sales, marketing, information technology and many more departments before landing in the compliance team’s queue. System connections such as APIs or native connectors as well as third-party connections for activation channels all have various technical requirements. Utilize the right toolset.

Enterprise Management 97

Enterprise Management Privacy Marketing & Strategy Work Management 97

KoMarketing Associates

MARCH 7, 2017

Now pulled through Google Search Console’s search analytics reports. Note, however, that Google only shows 999 different phrases if accessed directly through GSC (and not via API ). Landing pages receiving traffic. Content assets generated, pages optimized, content reviewed and optimized (i.e.,

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Optinmonster

APRIL 16, 2021

Or you can target specific pages on your site and show a signup form based on what they’re interested in reading. Here, you’ll see different options such as Exit-Intent® , time spent on-page, new or returning visitors, and even eCommerce-specific targets. First, you’ll need to enter an API key. No worries.

API 75

API Display Lead Generation Template 75

Convert

JULY 20, 2021

With revenue tracking, you will be able to understand: Which pages on your site are leading to the most revenue conversions How people arrive at these “revenue” pages Which products have the highest value in your store. One of the most common ways to track revenue for your ecommerce is with Google Analytics.

Marketing Analytics Tools 52

Marketing Analytics Tools eCommerce Allocation API 52

TrustRadius Marketing

OCTOBER 27, 2022

Customer journey analytics lets you track metrics like bounce rate and click-through rate. The platform offers low-code and APIs for apps, websites, and campaign landing pages. Enterprise users appreciate the flexibility to customize apps and processes via API integrations.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

TrustRadius Marketing

DECEMBER 16, 2019

“I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.” ~ Verified User | Manager in Marketing | Banking Company. To avoid this frustration, it pays off to research available integrations and APIs ahead of time.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

MKT1

JANUARY 11, 2024

AI-driven use case(s) for marketers: Research information on prospects from multiple data sources (use Clay’s API access or add your own API keys) Create and send personalized outbound emails based on prospecting data. How to buy: Fill out the form on the Goldcast Product Lab page to get a demo of the new Content Lab product.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Webbiquity

APRIL 14, 2015

Google Correlate , the Bing Keyword Tool ) to online research tools like Advanced Web Ranking to keyword suggestion tools, other desktop keyword tools, competitive analysis tools, browser add-ons and plugins, analytics tools, and “other ideas.” ” 10 Local Marketing Myths Hamstringing Your Business by Search Engine Land.

Keywords 100

Keywords SEO Research Resources 100

Go Beyond SEO

AUGUST 16, 2018

Landing Pages. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be. Google’s test tool also lets you check how mobile-friendly your landing pages are.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

MKT1

MARCH 14, 2024

Positional goes end-to-end with tools for keyword research, content optimization, and analytics, allowing you to optimize your channel for results — not vanity metrics. Instead, focus on a specific pain point, land with one audience or use case and then expand. Why MKT1 recommends Positional: Founders Nate & Matt get it.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98