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B2B Marketing Basics: Understanding Your Audience (Part 2!)

Directive Agency

They integrate with SalesForce , Hubspot , and Marketo , and they also have an API that can be used to gather firmographics internally. Linkedin Sales Navigator. LinkedIn Sales Navigator allows you to gather data that can be used in your firmographics directly from LinkedIn’s database of users. Keyword research.

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Marketing Blog Marketing Automation | Lead Generation | Email.

SugarCRM

Web Analytics. Keyword Analysis and Tracking. Social Analytics. News and Press. Lead Routing. Video Hosting. Website Tracking. Web Visitor Alerts. Web Visitor Mapping. YouTube Dashboard. Lead Scoring. Lead Profiles. Lead Scout. Auto Nurture. Event Management. Webinar Campaigns. Social Marketing. Social Publishing.

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12 of the best competitive intelligence tools for marketers

Sprout Social

Sentiment analysis: Track customer sentiment around specific keywords. Premium analytics: Track metrics across multiple social platforms, including Facebook, Instagram, X (Twitter) and LinkedIn. Data.ai (formerly App Annie) provides analytics and market intelligence for mobile apps.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API. B BackType - BackType is a social media analytics company that helps companies measure their social engagement.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. Improve SEO During the past year, Delivra , an e-mail marketing service provider, has invested in B2B social media marketing, including presences on Twitter , Facebook , LinkedIn and a corporate blog, dubbed eMailChatr. Andy Sheets Good info.

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The 28 Best Influencer Marketing Tools

Webbiquity

Pricing: free, or API data by quote. Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.” You feed it a few keywords, and it suggests powerful people to reach out to. Sample review: “Building a multimedia press release is hard. ” — ViralBlog.

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50 Lead Generation Strategies You Ought To Know

Valasys

Companies need to create relevant content and captures the attention of potential prospects which can be done by researching keyword opportunities. Press Releases and Newsletters. Press releases and newsletters help keep your customers informed about your company and your products or services. Customer / Client referrals.