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5 steps to reducing martech bloat through API integration

Martech

This includes integrating software, hardware, databases, analytics tools and other systems to enable data-driven decisions and automated processes. Reducing martech bloat through API integration. The concept of an application programming interface (API) dates back to the 1960s. Analytics tools. Identify data sources.

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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API?

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Leading Predictive Analytics Company Adds Real-Time Business Opportunities to Its Enterprise Software Suite Using Contify’s News Feed APIs

Contify

The sourced updates were subsequently tagged against a custom taxonomy and pushed directly to the firm’s application servers using Contify’s News Feed APIs. . The post Leading Predictive Analytics Company Adds Real-Time Business Opportunities to Its Enterprise Software Suite Using Contify’s News Feed APIs appeared first on Contify.

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How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

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Thought Leadership in Action: Top Ten BI and Data Trends for 2023

Marketing Insider Group

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function.

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3 Important Google Analytics Data Quirks

KoMarketing Associates

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back.

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Goodbye to cookies: Digital advertising’s leap in the dark

Martech

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. Another is marketing analytics firm ChannelMix. ” And yet he views Topics as one of the simpler APIs.

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