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How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Top Keyword Research Tools to Try.

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Evolving Keyword Research to Match Your Buyer’s Journey

Moz

Posted by matthew_jkay Keyword research has been around as long as the SEO industry has. This could be online or offline — the main difference is that depending on the product, person, or situation, the amount of time this journey takes will vary — but every buyer goes through it. Source: Matt Barby / HubSpot.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. 2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics?

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90 CRO Tips from 42 Shopify Experts

Convert

For example, if you’re a social media marketing person, your time is better spent on growing the audience there and leading them to the landing pages Luat Duong, Head of Search, Scandinavian Biolabs. analytics, sales reports, etc.). Personalize your website once it’s optimized to a high standard. Make decision-making easy.

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3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

Disclosure: Before continuing, note that outside of writing this blog, I am also VP platform ecosystem at HubSpot. I’ll also disclaim that this post is my personal opinion and not necessarily HubSpot’s. I think of those respectively as the “torso” and the “head” of the martech long tail.

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How to Choose an A/B Testing Tool in 2023

Convert

Without adequate traffic, your experiments will not reach statistical significance and may run for a long time. API allows complete programmatic access. Look at comparison tables — both from vendors and from unbiased 3rd party sources like HubSpot and CXL. Let’s illustrate: PROBLEM : Delays in experiment deployment. E. ?. ??. ?.

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Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)

chiefmartech

This graphic is only our personal approximation of the marketing technology space and is surely rife with errors and omissions (our apologies). The major marketing suites have all embraced becoming true marketing platforms, with ever more open APIs and official marketplaces for third-party apps. HubSpot , Shopify. Microsoft.