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12 Free Social Media and Brand Monitoring Tools We Love (and Why)

Hubspot

It's important to always know what people are saying about you -- whether it's your customers, your competitors, or the press. SumAll connects to a variety of different social accounts -- including Twitter, Facebook, Instagram, and LinkedIn -- to provide you with insights about your followers, interactions, and engagements.

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Madison Logic’s Tom O’Regan Named a Top ABM Leader and Innovator Impacting the B2B Sector

Madison Logic

The company increased the capabilities of its ML Platform to meet customer needs, first through an industry-first integration with LinkedIn and then another in subsequent months with HubSpot. Madison Logic is the first company in the martech community to integrate with the LinkedIn Marketing Analytics API.

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Global leaders such as Microsoft, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Social platform integration: using native features of the social platforms by writing to their APIs. A standard set of features will emerge as the industry figures out what’s really important.

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Global leaders such as Microsoft, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Global leaders such as Microsoft, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.

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B2B Marketing Basics: Understanding Your Audience (Part 2!)

Directive Agency

They integrate with SalesForce , Hubspot , and Marketo , and they also have an API that can be used to gather firmographics internally. Linkedin Sales Navigator. LinkedIn Sales Navigator allows you to gather data that can be used in your firmographics directly from LinkedIn’s database of users. Website Analytics.