What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)
SnapApp
FEBRUARY 13, 2018
Deeper analytics. It’s not enough to be looking at anonymized analytics or a list of email addresses, open and click rates — you want progressive lead profiling, enriched by data from multiple channels. GPS and real-time location services allow marketers to get hyper focused with campaigns. . . . Better customer insights.
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