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Google Marketing Platform launches new API with enhanced capabilities

Martech

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. What is Google Marketing Platform? Why we care.

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How To Access Google Analytics API Via Python via @sejournal, @rvtheverett

Search Engine Journal

The post How To Access Google Analytics API Via Python appeared first on Search Engine Journal. From building custom dashboards that display GA data to automating complex reporting tasks, you can set it up using Python. Here's how to do it.

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Google Search Analytics API Can Finally Pull Discover Data via @sejournal, @MattGSouthern

Search Engine Journal

Google's Search Analytics API is getting updated with the ability to pull data from Google News & Discover, one of the most requested new features. The post Google Search Analytics API Can Finally Pull Discover Data appeared first on Search Engine Journal.

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API Integrations in HubSpot: A Beginner’s Guide

SmartBug Media

One way to achieve this is through application programming interface (API) integrations. In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. What Are API Integrations?

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Using Google Analytics 4 integrations for insights and media activations

Martech

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process.

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15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Google Analytics Academy.

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The Universal Analytics shutdown has finally begun

Martech

Well, it’s finally happening — the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” Why we care. How it works.