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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. APIs for third-party system integration. Proprietary identity graph. Client ownership of first-party data.

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Top 10 marketing automation tools every marketer must have

ClickZ

In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Perfect for: Marketing analytics. This email template is supported by all types of mobile devices with any version.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

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What is marketing automation software and what does it do today?

Martech

email, mobile, social media, and websites). capture, scoring and nurturing); Native CRM integration; and APIs or app marketplaces for faster martech system access. Predictive analytics. The market is quickly evolving, as marketers demand integrated marketing functionality that rapidly translates into bottom-line return.

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Why we care about traditional content management systems, the original no-code tool

Martech

It’s comprised of a range of channels encompassing mobile, social, IoT, and more. It works by providing data and content over web service or API (e.g., API-first architecture ). They’re basically just a big bucket of content that interacts directly with a given device via the use of APIs. Hybrid CMS.

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The 12 Best Event Check-In Software [2023]

SpotMe Blog

All they need is their smartphone/mobile device to get registered and print their name badge in seconds. Reports and analytics : To improve your events over time, you need data. Certain Arrive Key Features Mobile check-in Payment processing Attendance tracking Reporting Attendee insights Certain Arrive Reviews G2 Score: 4.1 (45

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It's CDP Time for Marketing Cloud Vendors

Customer Experience Matrix

It also doesn’t hurt that Forrester issued its first CDP wave this week, that Dun & Bradstreet just bought CDP Lattice Engines , and that Martech Advisor’s Talking Stack podcast devoted an entire session to the topic (humble-brag disclosure: I’m a panelist on Talking Stack).