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Enterprise APIs: Funnel Fresh Business Data Directly Into Your Tech Stack

Zoominfo

Application programming interfaces (APIs) make it easy to connect revenue teams with high-quality data across multiple systems. An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. That’s the value of ZoomInfo’s Enterprise API technology.

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19 questions to marketing attribution and predictive analytics vendors during a demo

Martech

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. set-up costs, add-on features, API, quotas)? Click here to download!

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SEO Analytics for Free - Combining Google Search with the Moz API

Moz

In this article, I will tell you how to get started using a few free resources and illustrate how to pull together unique analytics that provide useful insights for your blog articles if you’re a writer, your agency if you’re an SEO, or your website if you’re a client or owner doing SEO yourself. Using the free Moz API account.

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Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. Naturally, there are cases where the answer isn’t clear. Datorama is one of them.

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Your Guide to GA4 Setup and FAQ Answered by B2B Marketing Experts

Launch Marketing

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. However, before delving into the new analytics dashboard, there are a few GA4 setup steps to complete. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4. July 1, 2023.

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How Gannett Standardized Content Analytics for 600+ Publications

Parse.ly

For our journalists out there in the field, doing that important work every day, Parse.ly They used Parse.ly’s content personalization functionality, powered by our API, to create a “Trending Stories in [location]” module. Unlike other analytics platforms, Parse.ly One of the things Parse.ly can quickly surface insights.

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Hubspot CRM Migration Checklist (for a Hassle-Free Move)

Spiralytics

Analytics : Track performance, identify areas of improvement, make data-driven decisions, and optimize your sales and marketing strategies with Hubspot’s comprehensive analytics and reporting capabilities. You will need to connect to your CRM system’s API (Application Programming Interface) using the appropriate credentials.

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