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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

Measuring and feeding this data back into your campaigns will improve overall results and your ability to optimize campaigns for higher ROI. To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Develop customer relationships, automate marketing programs, measure marketing ROI. Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Track program objectives, results, and costs to assess the program ROI. Marketing Automation. Business Goal. Departmental Focus.

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THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Integrating both web analytics and CRM account data will connect the dots and close the loop in longer sales cycles. It was entered into The Hackies essay contest for the upcoming MarTech conference.

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THE HACKIES: Creating SCALE: Shared Content and Link Evaluation

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Historically, content marketers and communicators have been frustrated by separate, disconnected content marketing analytics. It pulls organic search marketing data from the MOZ Open Site Explorer API and SEMRush.

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