Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Marketing Analytics Tools 99

Marketing Analytics Tools Paid Content Analytics Activities 99

Sprout Social

APRIL 17, 2024

Your team should be able to efficiently create, deploy and manage chatbots so they can focus on improving the user experience rather than navigating complex software. NLP works synergistically with functions such as machine learning algorithms and predictive analytics.

Paid Search Agency 98

Paid Search Agency Marketing AI Work Management Marketing Management 98

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What call analytics capabilities does our organization need? Click here to download! What kind of data can we pull out of calls?

Enterprise Management 97

Enterprise Management Work Management Marketing Management Analytics 97

Parse.ly

FEBRUARY 20, 2020

has supported custom audience segments in the Analytics dashboard for a while now, but product teams haven’t been able to use segments to build internal tools or create customized site experiences. That changes today with API support for audience segments! What else is new in Parse.ly’s API?

API 52

API Segmentation Paid Search Agency Tagging 52

Sprout Social

AUGUST 9, 2019

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API?

API 109

API Social Media Work Management Marketing Management 109

Convert

JULY 18, 2023

And despite not being one of the three vendors in on developing the GA4 API, we scored our native GA4 integration close on the heels of said tool providers. Convert used innovative methods to integrate with GA4 while official APIs were still being developed. And gauge the success of variations served and experiments run against them.

Automation 52

Automation API Pricing Price 52

Vision Edge Marketing

OCTOBER 31, 2023

Imagine your company offers an affordable AI API for software companies that have their software developed in JavaScript, Python, and SQL and use GitHub for software development and version control. Consultancies and System Integrators seeking an AI API platform that allows for easy customization and integration with existing systems.

Segmentation 194

Segmentation Lead Ranking Work Management Marketing Management 194

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 99

Enterprise Management Marketing Automation Services Marketing Management Analytics 99

Moz

OCTOBER 22, 2019

In this article, I will tell you how to get started using a few free resources and illustrate how to pull together unique analytics that provide useful insights for your blog articles if you’re a writer, your agency if you’re an SEO, or your website if you’re a client or owner doing SEO yourself. Using the free Moz API account.

API 46

API Google Analytics SEO 46

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. Social Media Analytics is also essential when it comes to developing an effective social media strategy. You can also expect more real-time analytics and reporting capabilities.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

TrustRadius Marketing

APRIL 29, 2022

You need to achieve conversion, satisfaction, and usability wrapped into a digital experience. A consumer’s digital experience depends entirely on your ability to control and improve it. A digital experience platform’s goal is to provide you with the tools to improve customer journeys. Salesforce Experience Cloud.

Digital Experience Platform 52

Digital Experience Platform Pricing Price CMS Development 52

Convert

APRIL 17, 2023

As Google Optimize’s sunset approaches, testers everywhere are faced with the weighty task of preserving their precious experiment data. This extension helps you optimize your experience development, testing, and debugging through some key features: Shows you detailed logging of experiences’ activity in your website pages.

API 59

API Tools Click Rate Amazon 59

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

TrustRadius Marketing

JULY 14, 2022

Website analytics is an effective way for platforms to improve their website and meet the needs of consumers. You don’t have to be an experienced major enterprise to get the most out of web analytics tools. There is an array of free tools that offer simple key metrics for you to grow your business and revolutionize user experience.

Marketing Analytics Tools 98

Marketing Analytics Tools Budget Programs Analytics Tools 98

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. In a multifaceted content ecosystem, content analytics serve as the eyes and ears of a business. Predictive analytics forecast possibilities, based on historical data.

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Customer Experience Matrix

APRIL 21, 2016

This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python.

Work Management 120

Work Management Marketing Management API Resource Management 120

Customer Experience Matrix

FEBRUARY 16, 2017

Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. Analytics include dashboards, attribution reports, and funnel analyses that track customers through a purchase process.

Top of Funnel 168

Top of Funnel Marketing Automation Services Ideal Customer Profiles Enterprise Management 168

DotDigital

SEPTEMBER 7, 2021

We’ve been working away on developing ways in which we can bring analytics and actionable insight into your everyday workflows. . Directly in Segment builder, you’ll now find Segment analytics. . Segment analytics gives you more insights into (you guessed it) a segment as and when you build it. Why am I talking about workflows?

Analytics 52

Analytics Planning API Segmentation 52

Webbiquity

JANUARY 7, 2022

According to Gartner, 89% of businesses will compete with each other primarily on customer experience (CX) in the coming year. This means offering a great customer experience can give you a competitive edge in a crowded market. The importance of knowledge management for customer experience. Actionable Analytical Insights.

Work Management 252

Work Management Marketing Management Marketing AI Tools 252

Martech

SEPTEMBER 25, 2023

There are a lot of complaints about Google Analytics 4 (GA4). Some of these — the UI, for example — are based on users’ experience. Q: The first one is, GA4 doesn’t do as much as Universal Analytics. Q: OK, next is that GA4 is only for analytical experts and big businesses. Interview edited for clarity and length.)

Marketing Analytics Tools 123

Marketing Analytics Tools API Analytics Impressions 123

Convert

MAY 15, 2023

A few weeks ago Google released the mechanics of this simple integration – which would enable all A/B testing vendors to securely and seamlessly work with its analytics platform – on their Google Optimize sunset page. And are thrilled to have access to the official API integration documents, as a trusted 3rd party vendor.

A/B testing 64

A/B testing API Google Transparency 64

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Aberdeen

JUNE 20, 2019

One way to make sure that you are developing your app correctly is to use APIs. Simply put, APIs enable access to another party’s application or platform, which in turn, makes your app more reliable and simplified. But how do you utilize APIs in developing your mobile app so it can perform at it’s highest capacity?

API 40

API Mobile Marketing Guidelines Startups 40

Convert

JULY 26, 2023

Companies like Etsy, Microsoft, Uber, Amazon, Facebook, LinkedIn, Google, Twitter, Netflix… the list goes on — have used full-stack experimentation to fuel innovation and improve the customer experience on their sites. We are curious about meaning and purpose, and this compels us to understand why things happen the way they do.

Advertising Channels 52

Advertising Channels Organization Work Management Marketing Management 52

FunnelEnvy

FEBRUARY 7, 2022

Integrating offline conversions into Google Analytics can help you optimize your campaigns and website experiences. And for your website, assessing the results of experiments and making decisions based on those down funnel conversions. Google Analytics is often the source of this analysis and decision making.

Marketing Analytics Tools 52

Marketing Analytics Tools Lead Ranking Analytics Marketing Qualified Leads 52

Customer Experience Matrix

OCTOBER 14, 2016

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. Naturally, there are cases where the answer isn’t clear. Datorama is one of them.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Parse.ly

MARCH 23, 2023

Most tools will help you answer these questions but not all of them make it simple to act upon them quickly—they clutter your experience with a ton of additional steps. For years, journalists, authors, and writers have had digital publishing and analytics tools at their disposal. Even if the writing process itself is unchanged.

CMS Development 52

CMS Development Analytics Top of Funnel Content 52

Convert

JUNE 25, 2021

Catering to an individual’s desire for a personalized digital experience while respecting their privacy may seem contradictory. Experimenting with Convert Experiences: Visitor Privacy Enhancing Features. Experimenting with Convert Experiences: Visitor Privacy Enhancing Features. We’re here for you!

A/B testing 52

A/B testing Privacy Optimization API 52

Oktopost

AUGUST 16, 2023

Thanks to a new API update, Instagram has now enabled the sharing of Instagram Stories inside Oktopost. Not only is this time-consuming, but it breaks your work rhythm and fails to provide analytics to measure your results. How Has Oktopost Integrated This API Update? No more switching between platforms.

Features 62

Features API Social Media Analytics 62

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API.

Enterprise Management 108

Enterprise Management Advertising Agencies API Multi-Channel 108

Zoominfo

NOVEMBER 7, 2022

Updates this month to the ZoomInfo platform include a refreshed admin portal experience, TalentOS feature improvements, and upgrades within our Chorus platform. You can view a visualization of credits spent per application among Web, ReachOut, Mobile, API, and native apps. Here’s a breakdown of what’s new.

Zoominfo 130

Zoominfo API Class Contacts 130

Marketing Insider Group

JANUARY 30, 2023

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function.

Thought Leadership 205

Thought Leadership Trends SME Paid Search Agency 205

Customer Experience Matrix

SEPTEMBER 25, 2018

Customer 360 is only about combining data within Salesforce products, but can be extended to include API connections with other systems through Salesforce Mulesoft. But it’s also worth noting that Adobe’s announcement focused primarily on analytical uses of the unified customer data and their strongest marketing product is Web analytics.

Work Management 305

Work Management Marketing Management Ideal Customer Profiles Marketing AI 305

Martech

MARCH 22, 2024

Be sure to check the tools your marketing department is already using, especially since platforms like Salesforce, HubSpot, Monday.com and Pipedrive are rapidly integrating AI features to improve user experiences. Popular AI tools for reporting and analytics: Funnel.io

Marketing AI 92

Marketing AI Content Marketing Enterprise Management Planning 92

Parse.ly

NOVEMBER 16, 2020

If you’ve ever published content online, you’ve likely used Google Analytics to monitor how it performs. But, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers or publishers. Here’s everything you need to know about content analytics. What is content analytics?

Analytics 52

Analytics CMS Development Work Management Marketing Analytics Tools 52

Parse.ly

SEPTEMBER 12, 2019

Sites like the New Yorker, Apartment Therapy, and the NBA have found some incredibly innovative ways to create personalized content experiences on their sites. . To build higher engagement on site and more loyalty, you need to offer your visitors experiences around content that are relevant, tailored, and data-driven.

API 56

API Newsletter Personalization Profiling 56