Salesforce Marketing Cloud

APRIL 17, 2023

Join Marla Hay, VP of Product Management at Salesforce; Sarah Aerni, VP of Data Science and Engineering at Salesforce; and Tanmay Manohar, VP of People Analytics + Workforce Planning at Paramount for this can’t-miss session. Learn about common business challenges and MuleSoft’s API-led approach to tackling them.

Automation 52

Automation API Marketing Management Communities 52

TrustRadius Marketing

JANUARY 24, 2023

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 Analytics can also track important metrics from bot interactions. You also get surveys, API access, customer profiling, and journey tracking.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Martech

SEPTEMBER 28, 2021

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. APIs for third-party system integration. and ad tech (DSPs, SSPs, ad exchanges, etc.)

Marketing Automation Services 112

Marketing Automation Services Privacy Enterprise Management Work Management 112

Sprout Social

FEBRUARY 28, 2024

Social tech collects data from customer exchanges, illuminating needs and pain points that you can use to improve your customer care interactions, while increasing loyalty and evangelism. While they all work off the same APIs and network limitations, it’s really the way the platforms are built that matters most to your business.

Social Media 102

Social Media Work Management Marketing Management Media 102

SalesIntel

APRIL 17, 2024

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Analytics and Reporting: Insights into email open rates, click-through rates, conversion rates, and other key metrics to assess campaign effectiveness.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Salesforce Marketing Cloud

APRIL 10, 2024

In fact, 87% of IT and analytics leaders agree that higher priority needs to be placed on data management. It also means the ability to be portable, or used across different coding languages and APIs. Enter: digital sovereignty. Salesforce has always been committed to digital sovereignty. It’s been with us our entire history.

Privacy 59

Privacy Allocation Ethics API 59

Martech

JANUARY 22, 2024

This data can enhance machine learning through tools like Google’s Offline Conversion Tracking or Facebook’s Conversions API. Integrating digital marketing, CRM systems, automation tools and data analytics ensures a steady flow of accurate information. Proper tracking future-proofs your campaigns for first-party data collection.

Ideal Customer Profiles 103

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 103

TrustRadius Marketing

JANUARY 24, 2023

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 Analytics can also track important metrics from bot interactions. You also get surveys, API access, customer profiling, and journey tracking.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 Analytics can also track important metrics from bot interactions. You also get surveys, API access, customer profiling, and journey tracking.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

Optinmonster

NOVEMBER 12, 2020

Analytics that help you identify which pages convert better. Your popup needs to offer your reader something valuable in exchange for their email address. For the API key, we’ll need to log into Sendinblue. From your Sendinblue account, go to dropdown from the top-right corner and choose SMTP & API. Free shipping.

API 85

API Template Display Intent 85

Optinmonster

AUGUST 10, 2020

Bronto helps you personalize your email campaigns, increase your click-through rates, and gives you detailed analytics to review. Bronto SOAP API Token. You can find your SOAP API token in your Bronto account. In your dashboard, navigate to Settings » Platform Settings » Data Exchange and click Add Access Token.

API 93

API Trigger Marketing Template Intent 93

Customer Experience Matrix

JANUARY 19, 2016

A content analytics engine automatically classifies existing content without manual tagging. It is integrated with major Web ad exchanges, which Weinroth said allows it to potentially bid on 36 million impressions per minute. Email is personalized through API connections with email service providers.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

RebelMouse

MAY 2, 2022

Signed Exchange: Case Studies on Performance. This has significantly optimized our page speed and Core Web Vitals scores, as well as many performance metrics on page speed as measured by Google Analytics. Signed Exchange Implementation. Extended our public API so it supports phrase and sections in the same call.

Paid Search Agency 52

Paid Search Agency Ad Exchange API Tagging 52

Terminus

MAY 10, 2022

Developer Accounts, APIs, and a brand new Partner Marketplace. At Terminus, we took a hard look at how we could provide a simpler way to connect with Terminus and curate a valuable data exchange in the making. This tooling includes Terminus Platform APIs and Terminus Developer Accounts. Howdy partner! Join the Movement.

Account Based Marketing 26

Account Based Marketing ABM Advertising Agencies API 26

LeadsRX

MARCH 9, 2022

Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. Customer journey analytics (CTA) lets you see consumer behavior as they interact with your brand. See the paths-to-purchase and the ways consumers develop trusting relationships with your brand.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Salesforce Marketing Cloud

MAY 23, 2023

In the context of MuleSoft RPA, process mining allows business analysts to derive accurate estimates of ROI via simulation capabilities for each task automation effort, and to monitor those benefits as they are realized.

Process 52

Process Work Management Marketing Management Lead Ranking 52

Optinmonster

SEPTEMBER 11, 2020

You can then create automation flows, send transactional emails, and check your campaign’s analytics reports to make smarter data-driven marketing decisions. A lead magnet is something that you offer to your website’s visitors in exchange for a piece of contact information like an email address or phone number. REST API ID.

Contacts 75

Contacts API Trigger Marketing Intent 75

TrustRadius Marketing

SEPTEMBER 28, 2022

Offering free and relevant content in exchange for emails and newsletter sign-ups will allow you to build up an organic contact list. Ideally, these programs should also create incentives in exchange for referrals of new customers. Other engagement solutions like Twilio enable third-party and API integrations with CRM software.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Customer Experience Matrix

FEBRUARY 21, 2014

These can integrate with Demandbase’s own network of Web publishers that will accept its ads and with other ad exchanges that connect to their own, larger publisher networks). ad agencies b2b marketing automation bizo cross-channel marketing demandbase retargeting web advertising web analytics' Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

APRIL 10, 2014

Consumers are intuitively reluctant to accept the monopoly relationship, but usually trade away their freedom because no other choice available or in exchange for convenience and low total cost. They’ll have to keep their APIs simple enough that app developers can integrate with other marketing automation systems as well.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Salesforce Marketing Cloud

APRIL 20, 2023

This is where API-led connectivity comes in. What is API-led connectivity? API-led connectivity is a methodical way to connect data to applications through reusable and purposeful APIs within an organization’s ecosystem. API-led connectivity goes beyond the REST APIs to enable universal connectivity.

API 52

API Enterprise Management Work Management Business 52

Hubspot

APRIL 2, 2021

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. The ad exchange marketplace where advertisers and publishers buy or sell ad inventory through real-time bidding (RTB). The platform also promotes cost and analytics transparency.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

ClickZ

JUNE 29, 2022

We had to implement the right tools to successfully implement conversion APIs as we moved towards conversion tracking. Ultimately, customers give us their data for a value exchange. If we don’t offer them something in exchange when we’re talking to them, then they won’t be willing to give that up.”

Advertising Agencies 107

Advertising Agencies Top of Funnel Digital Marketing Funnels Advertising Mediums 107

ClickZ

JANUARY 13, 2020

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. We are now in an era where we need to create a value exchange. Convertr is looking to advance its integration and workflow capabilities. We need to think about the human element.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Martech Advisor

SEPTEMBER 17, 2019

The dataxu’s TouchPoint DSP claims access to over three trillion global ad impressions through open and private ad exchanges. Reporting: API access to dataxu’s ClearSight analytics platform. DMP Integration: API access to dataxu’s DMP - OneView. to help you get a clear view of each product.

Paid Search Agency 50

Paid Search Agency Cost Per Thousand Demand Cost per Acquisition 50

TrustRadius Marketing

APRIL 28, 2022

Many business softphones will have a private branch exchange (PBX) system. Slightly rarer features include auto attendants, voicemail transcription, and real-time analytics. It’s not the best choice if you’re more established and need more functionality and analytics. A PBX refers to a multi-line telephone system.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Outgrow

SEPTEMBER 27, 2021

External API integrations including currency exchange rates. . Analytics dashboard that offers ample data to optimize the calculator based on user response . Typically, you can use external APIs to create a calculator on Bubble. Powerful builder with advanced calculation capabilities.

Marketing Websites 52

Marketing Websites Outgrow Marketing Management Top of Funnel 52

DealSignal

FEBRUARY 1, 2024

Furthermore, our expert data analytics team provides real-time updates, ensuring you always have the most current and accurate information at your fingertips. Provides APIs for custom integrations and syncing with other enterprise systems. Provides API access for custom integrations and data synchronization.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Customer Experience Matrix

NOVEMBER 18, 2011

Beyond the execution technology itself, these features will require substantial increase in analytical horsepower to make sense of the results. It requires more flexible data models, APIs for smooth data exchange, and often a substantial increase in total data volume.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Martech Advisor

DECEMBER 11, 2019

I don’t have to educate people on why cloud platforms should be embraced, but rather how a software vendor manages and provides access to its core marketing technology’s application programming interfaces (APIs) and provides platforms on which to build digital experiences. Analytics, algorithms, and data modeling.

Digital Transformation 54

Digital Transformation Enterprise Management Work Management Marketing Management 54

RebelMouse

FEBRUARY 2, 2022

We also have tied everything to custom Google Analytics segments so that we can study the behavioral impact of new performance features in depth. JSON is a critical data format that is used across the open web and in the RebelMouse platform to deliver data for rendering engines and APIs. Signed Exchanges Integration.

Long Tail Marketing 52

Long Tail Marketing Work Management Copyright Elasticity 52

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

Anyword

SEPTEMBER 29, 2021

Optimizely integrates with various third-party software packages such as Google Analytics, Clicktale, and Adobe Audience Manager. In addition, it provides a Rest API to permit users to customize the platform as they see fit. Seventh Sense customers include SAP, the Daily Wire, and AppsFlyer. The Easy Way to Ease into AI.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Convince & Convert

AUGUST 24, 2012

This crazy API pronouncement and, “You must make everything look the way we make it look,” and, “If you don’t want to do it the way we want to do it, we’re going to revoke your access.” Another is sort of consumer-influenced analytics , obviously Klout being the only thing in that quadrant.

Social Media 115

Social Media Media API Twitter 115

Convert

JULY 14, 2021

You may think that paying for the service is just a matter of handing over your credit card information but have you ever considered what else you might be giving up in exchange if somebody asks nothing from you upfront? One of the best free A/B testing tools is Google Optimize — the successor of Google Analytics Content Experiments.

Optimization 52

Optimization Google Tools Marketing Analytics Tools 52

Customer Experience Matrix

APRIL 5, 2009

But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. On the brighter side: - The system API lets users easily adopt externally-built and -hosted Web forms to post into the True Influence database.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

DECEMBER 6, 2007

Back in October I wrote here about the resurgent interest in alternatives to standard relational databases for analytical applications. Since a typical analytical query might read only a half-dozen columns out of hundreds or even thousands available, the savings can be tremendous.

Work Management 120

Work Management Aggregators Ad Exchange Paid Search Agency 120