Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Martech

SEPTEMBER 25, 2023

There are a lot of complaints about Google Analytics 4 (GA4). Others are based on perception or “what I’ve heard is…” Those are the subject of the final installment of our three-part series of conversations about Google GA4 with Russ Ketchum, product director of Google Analytics.

Marketing Analytics Tools 123

Marketing Analytics Tools API Analytics Impressions 123

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 99

Enterprise Management Marketing Automation Services Marketing Management Analytics 99

SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. There has never been a wider selection of tools to create virtual events. Be strategic before starting your virtual event platform comparison. The type of event or conference, and the goals you have are critical factors.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. However, before delving into the new analytics dashboard, there are a few GA4 setup steps to complete. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4.

Marketing Analytics Tools 117

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 117

Sharpspring

SEPTEMBER 8, 2017

Luckily, Google Analytics is here to help. An Introduction to Google Analytics. With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data. Google Analytics Features.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

Webbiquity

NOVEMBER 16, 2021

While working as a software engineer at PayPal, Braden Ericson recognized this problem and decided to create a powerful yet simple reporting solution that integrates data from multiple sources and syncs the information directly with Google Sheets and Google Slides. Here’s the story of Braden and his company, Sparrow Charts.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we discussed how to recreate Universal Analytics’ reports. A: For the reporting features, I’d definitely recommend the new Analytics Academy.

Features 92

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 92

Martech

MARCH 16, 2023

Edge limits some third-party cookies, and Google is working to phase them out in Chrome by 2024. Server-side tagging and conversion APIs, consent management platforms and Google’s Consent Mode are good places to start. With Conversions API, we can share key events — both on and offline — with Meta.

Work Management 93

Work Management Marketing Management Privacy Marketing Analytics Tools 93

Optinmonster

DECEMBER 18, 2023

If you have a specific one you’re interested in, feel free to use these links to jump directly to it: SendLayer SMTP.com Brevo (formerly Sendinblue) Mailgun SendGrid Amazon SES Postmark Google Workspace Moosend 1. Its clean and simple dashboard lets you easily monitor your email analytics and account details.

Marketing Automation Services 71

Marketing Automation Services Enterprise Management Work Management Marketing Management 71

Convert

NOVEMBER 18, 2020

Google Consent Mode is here and it’s a huge step forward for user privacy. What Is Google Consent Mode? Google announced the new Consent Mode to help bridge the gap between advertising and privacy. The Consent Mode changes the way Google tags behave based on the consent given by website visitors. How Consent Mode Works.

Tagging 66

Tagging Marketing Analytics Tools Privacy Work Management 66

Customer Experience Matrix

OCTOBER 29, 2023

The claim gained some plausibility from the fact that modern cloud data warehouse technologies, such as Snowflake, Google Big Query, and AWS Redshift, are in fact used by some conventional CDP vendors. So there’s more happening here than a simple data transfer or API call.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Vidyard

FEBRUARY 13, 2015

As we’ve discussed in the past, tracking your video view data in your web analytics dashboard is the missing piece to gaining a complete picture of how your visitors engage with your site. Today, let’s chat about some of the cool things you can do with Google Analytics. Want to see what that looks like?

Analytics 50

Analytics Google Video Marketing API 50

Parse.ly

FEBRUARY 18, 2022

Learn how to solve four common content marketing challenges with insights from content analytics , s o you can create a more effective and engaging journey for your users. Using content analytics, you can review key metrics, such as the number of page views and the length of time users spend engaged on pages. .

Analytics 52

Analytics Content Marketing Allocation Content 52

Contently

JANUARY 11, 2023

While Google was the first to make the announcement and the slowest to implement this change, it’s important to consider how it will affect your marketing campaigns. You can get emails through newsletter subscriptions, discount promotions, or virtual event registrations. Don’t fret. Integrated Technology.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

DAGMAR Marketing

FEBRUARY 2, 2024

Google Analytics 4 (GA4) is the latest version of Google Analytics, and it consists of several enhancements that can provide admins with in-depth insight into a website or app’s traffic, engagement, and overall performance levels. Getting Started With Google Analytics 4 The world runs on data.

Marketing Analytics Tools 97

Marketing Analytics Tools Analytics Google Click Rate 97

Atomic Reach

APRIL 3, 2023

This makes each artistic production an authentic, unique creative event which is both culturally significant for communities and financially profitable for brands. Our proprietary AI platform uses over 600 API connections to deliver unbiased creative intelligence that informs campaign concepts, content production and influencer selection.

Creativity 59

Creativity Advertising Agencies API Class 59

Convert

JUNE 29, 2021

When Google Analytics released the first features of Consent Mode , we were so excited to test them out and share with you why this is huge for Privacy. We’ve been patiently waiting ever since for news about a more holistic integration with Google’s preferred implementation solution, Google Tag Manager (GTM).

Tagging 52

Tagging API Paid Search Agency Privacy 52

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Oktopost

FEBRUARY 19, 2019

Built-in tool integrated with Google Calendar or Office 365 calendar. Available for Google, Facebook and Instagram ads. Web page activity analytics available. Web analytics dashboard available. CRM analytics. Robust and highly customizable API. Excellent API but lacking some form functionality.

Marketo 110

Marketo Hubspot Enterprise Management Marketing Automation Services 110

Vidyard

SEPTEMBER 19, 2014

Reporting tools like Google Analytics and KISSmetrics are critical for determining how your site is performing. You’ll want to feed video data into your current web analytics so you can add meaningful data about how your visitors interact with your video players to your existing website data.

Analytics 51

Analytics Video Marketing API Marketing Analytics Tools 51

Convert

JULY 14, 2021

When you’re starting out, free tools like Google Optimize are great. One of the best free A/B testing tools is Google Optimize — the successor of Google Analytics Content Experiments. Also, you need some technical knowledge to deploy this 100% API-driven experimentation platform. That’s Google Optimize.

Optimization 52

Optimization Google Tools Marketing Analytics Tools 52

Lenny's Newsletter

AUGUST 13, 2023

Brought to you by OneSchema —Import CSV data 10x faster | Mixpanel —Event analytics that everyone can trust, use, and afford | Brave Search API —An independent, global search index you can use to power your search or AI app — Austin Hay is currently Head of Marketing Technology at Ramp and was previously the VP of Business Operations (..)

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

MKT1

JANUARY 11, 2024

So stop spending your time doing millions of Google searches, wrestling with complex formulas, and doing expensive studies, etc. n8n So much is possible with automation and AI these days, but building complex automation can still be a struggle–fighting with APIs, writing scripts, etc. For example, you can use Beautiful.ai

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Unbounce

FEBRUARY 11, 2021

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. Input for bid optimization strategies: Google’s smart bidding can use store visits as an input. Store Visit Conversions.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Martech Advisor

NOVEMBER 26, 2019

Google now has thousands of ranking factors that determine a company’s place in search. Optimizing for search engines – or, let’s call it like it is, optimizing for Google – is no longer solely about capturing keywords and organic traffic to a brand’s website. Finally, Google (v.)

SEO 111

SEO Ideal Customer Profiles Keywords Display 111

KoMarketing Associates

MARCH 7, 2017

Now pulled through Google Search Console’s search analytics reports. Note, however, that Google only shows 999 different phrases if accessed directly through GSC (and not via API ). Events created from organic search engine traffic. 7 Ways to Increase Accuracy and Insights in Google Analytics.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Marketing Insider Group

NOVEMBER 18, 2020

Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results. This includes your data analytics, MRM, DAM, and agile marketing management technologies. But ranking in the search results doesn’t happen overnight. Consider Account-Based Marketing.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

SmartBug Media

OCTOBER 4, 2019

Over the last 14 years, big data and business analytics have grown to over $187 billion globally , as predicted recently by the IDC. Analytics are the backbone of business operations for organizations of all sizes and industries. APIs for integration into custom or third-party applications, such as Google Docs and Excel.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Marketing Report 67

KoMarketing Associates

DECEMBER 1, 2016

The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search. The Google Analytics Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Martech

JULY 7, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But everyone knows it is garbage.”

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Advertising Agencies 98

Convert

JULY 20, 2021

Learn how to use Google Analytics ecommerce revenue tracking, set up manual revenue tracking, or use Webhooks in your Shopify store. One of the most common ways to track revenue for your ecommerce is with Google Analytics. Create a Revenue Goal with Google Analytics. GA Ecommerce Revenue Tracking.

Marketing Analytics Tools 52

Marketing Analytics Tools eCommerce Allocation API 52

KoMarketing Associates

AUGUST 26, 2014

Now pulled through Google Webmaster Tools search query reports. Events created from organic search engine traffic. Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks. Provided): 10 Ways to Prove SEO Value in Google Analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Openprise also integrates today with Google Apps and the Amazon Redshift database.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120