Marketing Insider Group

JANUARY 30, 2023

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Parse.ly

FEBRUARY 18, 2022

Learn how to solve four common content marketing challenges with insights from content analytics , s o you can create a more effective and engaging journey for your users. Using content analytics, you can review key metrics, such as the number of page views and the length of time users spend engaged on pages. .

Analytics 52

Analytics Content Marketing Allocation Content 52

Customer Experience Matrix

JANUARY 27, 2021

The drive to build suites clarifies why predictive analytics vendors Bloomreach, RichRelevance, and Gpredictive are such frequent partners: stand-alone predictive tools are missing nearly all the features needed for a full marketing platform, so they have the most to gain from buying a CDP that fills those gaps.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

TrustRadius Marketing

JANUARY 24, 2023

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 Analytics can also track important metrics from bot interactions. You also get surveys, API access, customer profiling, and journey tracking.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Martech

JULY 25, 2022

The proliferation of APIs and integrations now enables marketers to pull together data of a wide range of types from myriad sources, applying machine learning and sophisticated algorithms to compare and make sense of the information. Online advertising, since its inception, has used cookies to enable analytics, ad targeting and tracking.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

MKT1

JANUARY 11, 2024

Create & distribute relevant, high quality content across all formats and channels faster Video, audio, & visual content - Create or edit brand assets yourself that would’ve required specialists in the past. They also help you distribute that content across the channels that work for your audience.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Martech

FEBRUARY 18, 2022

Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies. Content personalization and distribution. Integrations with other business technology. Content search and discovery.

Digital Asset Management 91

Digital Asset Management Enterprise Management Work Management Marketing AI 91

RebelMouse

OCTOBER 19, 2023

For older content, we have an integration with Google Search Console ’s application programming interfaces (APIs), so you can explore what keywords users are searching for. Search trends, site health, analytics, and everything else is right there, and it’s easy to filter into different queries, devices, types of content, and dates.

Google 96

Google Keywords FAQ Custom Publishing 96

Martech

OCTOBER 22, 2021

Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has become more challenging as the search engines continually change their display of results and port them over to other media like voice assistants. Mobile/local analytics.

Enterprise Management 136

Enterprise Management Marketing Management Search Marketing Lead Ranking 136

Contently

AUGUST 2, 2016

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Sprout Social

FEBRUARY 28, 2024

By integrating social data into “state of the business” reports, you can demonstrate a holistic view of your business results , gather consumer feedback to shape R&D product decisions and distribute key competitive research to help leadership combat market headwinds, uncertainty and doubt.

Social Media 102

Social Media Work Management Marketing Management Media 102

TrustRadius Marketing

JANUARY 24, 2023

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 Analytics can also track important metrics from bot interactions. You also get surveys, API access, customer profiling, and journey tracking.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 Analytics can also track important metrics from bot interactions. You also get surveys, API access, customer profiling, and journey tracking.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

LeadsRX

MARCH 9, 2022

Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. Customer journey analytics (CTA) lets you see consumer behavior as they interact with your brand. See the paths-to-purchase and the ways consumers develop trusting relationships with your brand.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Walker Sands

JUNE 23, 2021

When thinking about the costs incurred post-implementation, your budget may help you decide between an open-source CMS, one that’s available to the general public, and a closed-source CMS, a proprietary platform that’s distributed under a licensing agreement. Act on Metrics.

CMS Development 52

CMS Development Marketing Websites Marketing Automation Services Domain 52

Walker Sands

JUNE 23, 2021

When thinking about the costs incurred post-implementation, your budget may help you decide between an open-source CMS, one that’s available to the general public, and a closed-source CMS, a proprietary platform that’s distributed under a licensing agreement. Act on Metrics.

CMS Development 52

CMS Development Marketing Websites Marketing Automation Services Domain 52

Hubspot

FEBRUARY 6, 2019

Customers get an ever wider set of capabilities, while developers get an ever wider audience they can distribute their apps to. Databox -- mobile analytics. Zoho Analytics -- informative sales reports and dashboards. We added 95 new API endpoints and hosted our first annual platform partner day. Salesforce -- CRM.

Marketing Automation Services 74

Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 74

SmartBug Media

OCTOBER 4, 2019

Over the last 14 years, big data and business analytics have grown to over $187 billion globally , as predicted recently by the IDC. Analytics are the backbone of business operations for organizations of all sizes and industries. APIs for integration into custom or third-party applications, such as Google Docs and Excel.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Marketing Report 67

Vidyard

MARCH 5, 2021

Will you want a program that will manage all the different distribution channels you’ll be publishing to? Consider whether it has the following capabilities in terms of general distribution and sharing: Embed on multiple platforms (like your website or content experience sites). Tracking is all about analytics.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Parse.ly

APRIL 6, 2020

Our own customers have seen an unprecedented 60% increase in their traffic , as measured by Parse.ly’s analytics technology which is installed on thousands of top sites, and which measures hundreds of millions of content journeys per day. We want to give you the analytics, data, and insights you need. Fully distributed team.

Paid Search Agency 52

Paid Search Agency Traffic Conversion Companies 52

Customer Experience Matrix

JANUARY 19, 2016

A content analytics engine automatically classifies existing content without manual tagging. The reformatting engine then prepares the content to be distributed across multiple channels, again without manual labor. Email is personalized through API connections with email service providers. The classification categories (a.k.a.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

Convince & Convert

APRIL 9, 2015

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. Analysis, context, distribution, and ease of understanding, in whatever language, are the new drivers. We are in a new phase, partly thanks to our own innovation.

Enterprise Management 158

Enterprise Management Analysis Opinions Social Media 158

KoMarketing Associates

DECEMBER 1, 2016

The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search. The Google Analytics Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

ClickZ

JANUARY 22, 2020

Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Perfect for: Marketing analytics. Comes with an open API that enables to seamlessly tie in with any CRM system. Perfect for: Content Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

TrustRadius Marketing

APRIL 25, 2022

Machine learning algorithms and AI-powered analytics can identify promising leads and forecast future outcomes based on real-time behavioral data. Customer Journey Analytics Tools Buyer journey analysis Customer satisfaction insights Browsing and purchasing history. From here, you can target their needs and tailor your approach.

Small Business Marketing 52

Small Business Marketing Enterprise Management Marketing Management Planning 52

Salesforce Marketing Cloud

MAY 23, 2023

Common process mining path: Digital footprint: Every process leaves digital footprints (transactions) in Salesforce Clouds and other systems Event collection: Transactional data is extracted from the tables in Salesforce Clouds and other systems Process analytics: Algorithms are used to extract process maps, performance analytics, and digital twins (..)

Process 52

Process Work Management Marketing Management Lead Scoring 52

Heinz Marketing

SEPTEMBER 9, 2021

What capabilities does the platform offer for sharing and distributing content? Does the platform offer analytics? Personalization: Use machine learning and predictive analytics to automatically put the most relevant content in front of each buyer across channels. What types of content does the platform support? ActiveCampaign.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Work Management 111

TrustRadius Marketing

OCTOBER 27, 2022

Customer journey analytics lets you track metrics like bounce rate and click-through rate. Experience Manager is a CMS software specializing in the storage and distribution of digital assets. The platform offers low-code and APIs for apps, websites, and campaign landing pages.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Customer Experience Matrix

DECEMBER 12, 2007

One theme I’ve picked up is a greater interest in advanced analytics. So it’s possible the growth could simply be due to better distribution and more vendor credibility, in which case it could be a one-time increase. I’m at the National Center for Database Marketing Conference this week.

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

Hubspot

APRIL 12, 2023

Do you have sales development reps who generate leads and then distribute those leads to account executives? Key Features Forecasts revenue and likelihood-to-close for deals in your pipeline Automated workflows and personalized outreach Custom reporting and analytics Mobile app 2.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Moz

SEPTEMBER 9, 2019

Google Search Console API — This takes some programming know-how, but one of the best ways to get the data you’re looking for is to connect directly to the source using their API. As an example, here’s an impression distribution graph I made with data from GSC for keywords that have only 1 impression and the CTR for every position.

CTR 53

CTR API Impressions SERP 53

Outgrow

SEPTEMBER 27, 2021

It needs to be promoted and distributed via the right channels for your audience to come across it. External API integrations including currency exchange rates. . Analytics dashboard that offers ample data to optimize the calculator based on user response . Typically, you can use external APIs to create a calculator on Bubble.

Marketing Websites 52

Marketing Websites Outgrow Marketing Management Top of Funnel 52

RebelMouse

FEBRUARY 13, 2019

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. Proprietary SEO Tools Integrated Into Google's APIs. Our platform gives you.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey. Proprietary SEO Tools Integrated Into Google's APIs. Our platform gives you.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

RebelMouse has social ingestion feeds — as well as RSS and API-driven methods — to retrieve all your content and move it into the right workflows to help create reach and a deep and loyal experience that guides your customers through the right journey.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

Hubspot

APRIL 28, 2017

Messenger is becoming popular for customer service and content distribution, so Facebook announced changes to the platform to make it more discoverable and easy to use as a standalone product. 7) Snapchat added Geofilters to its ads API. You can subscribe to HubSpot content using Messenger here. Source: MarketingLand.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

Pam Didner

MARCH 12, 2020

All due to the availability of profiled frameworks, such as TensorFlow , Microsoft Azure ML , KAI , Google Cloud Prediction API , and others. They managed to create unique in their capabilities platforms and APIs that are used by developers all over the world. . Predictive Lead Scoring & Analytics.

Marketing AI 78

Marketing AI Work Management Marketing Management Marketing Automation Services 78