PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Is a webinar more your style?

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Hubspot

JANUARY 27, 2012

By using analytics to keep tabs of the content leads view and the interactions they have with your company, you can build a more relevant, personalized experience for each lead. With lead scoring, you can attach values to each of your leads based on their professional information and the behavior they’ve displayed on your website.

Budget Programs 28

Budget Programs Lead Management Work Management Lead Scoring 28

Martech

MARCH 30, 2022

Back then, WordPress had one purpose—to enable nontechnical people to build a website that could be displayed on a desktop or laptop computer. A headless CMS separates content production, management, and storage from content display and distribution. It works by providing data and content over web service or API (e.g.,

Digital Asset Management 85

Digital Asset Management Enterprise Management CMS Development Work Management 85

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). But practically speaking, is there such a thing as a digital experience platform?

Digital Experience Platform 92

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 92

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. SENTIMENT BASED ANALYTICS.

Analytics 100

Analytics Enterprise Management Work Management Marketing Management 100

Convert

OCTOBER 25, 2022

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. analytics, sales reports, etc.). Conversion research is one of the most important activities you can do. Start with one research piece and build other elements on top of that.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

TrustRadius Marketing

NOVEMBER 2, 2022

Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work. Time-saving automation, payroll integration, real-time visibility into attendance, time off, and overtime as well as real-time analytics. ADP DATACLOUD.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98