PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Is a webinar more your style?

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools ABM 52

Martech

MARCH 30, 2022

Back then, WordPress had one purpose—to enable nontechnical people to build a website that could be displayed on a desktop or laptop computer. A headless CMS separates content production, management, and storage from content display and distribution. It works by providing data and content over web service or API (e.g.,

Digital Asset Management 95

Digital Asset Management Enterprise Management CMS Development Work Management 95

Hubspot

JANUARY 27, 2012

By using analytics to keep tabs of the content leads view and the interactions they have with your company, you can build a more relevant, personalized experience for each lead. With lead scoring, you can attach values to each of your leads based on their professional information and the behavior they’ve displayed on your website.

Budget Programs 28

Budget Programs Lead Management Work Management Lead Ranking 28

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). But practically speaking, is there such a thing as a digital experience platform?

Digital Experience Platform 101

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 101

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. SENTIMENT BASED ANALYTICS.

Analytics 100

Analytics Enterprise Management Work Management Marketing Management 100

Convert

OCTOBER 25, 2022

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. analytics, sales reports, etc.). Google Analytics is your best friend here when it comes to seeing what pages convert and what pages have room for improvement. Stop treating this section as an afterthought.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Adobe Experience Cloud Blog

APRIL 8, 2014

This was true even for digital channels such as display ads and PPC – even the website was one-size fits all. We have what Forrester calls “an ever-widening aperture of customer context” at our fingertips. 2) One size fits all —> every channel personalized. 5) Intuitive marketing —> better decisions with data.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Paid Search Agency 48