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5 steps to reducing martech bloat through API integration

Martech

This includes integrating software, hardware, databases, analytics tools and other systems to enable data-driven decisions and automated processes. Reducing martech bloat through API integration. The concept of an application programming interface (API) dates back to the 1960s. Analytics tools. Identify data sources.

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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 112
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What Is a Salesforce Developer?

Salesforce Marketing Cloud

How developers work in the world of Salesforce What does a developer do with Salesforce? Which skills does a developer need to work with Salesforce? What are the career prospects for a developer who works with Salesforce? Embarking on your developer career journey. How developers work in the world of Salesforce.

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Developing Mobile Apps with APIs

Aberdeen

With that being said, it is logical to conclude that developing a mobile app can help generate revenue for your business. However, developing a mobile app costs a lot of money, so you want to make sure that you do in the most efficient way possible. One way to make sure that you are developing your app correctly is to use APIs.

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How Segmentation Serves as Your Strategic North Star for Growth | What’s Your Edge?

Vision Edge Marketing

Imagine your company offers an affordable AI API for software companies that have their software developed in JavaScript, Python, and SQL and use GitHub for software development and version control. You offer implementation support and tools, a developer community, and are hoping to license the platform.

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Using Google Analytics 4 integrations for insights and media activations

Martech

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

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