Martech

JANUARY 10, 2023

This includes integrating software, hardware, databases, analytics tools and other systems to enable data-driven decisions and automated processes. The goal is to create a cohesive whole for more efficient customer engagement activities such as segmentation, targeting and personalization. Reducing martech bloat through API integration.

API 112

API Work Management Budget Programs Marketing Management 112

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics?

Analytics 113

Analytics Enterprise Management Work Management Business 113

SmartBug Media

JULY 6, 2023

One way to achieve this is through application programming interface (API) integrations. In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. What Are API Integrations?

API 75

API Marketing Automation Services Hubspot Work Management 75

Martech

JANUARY 26, 2023

It’s easy to see why call analytics platforms have become an essential martech tool. How easy is it for business users to customize the machine learning-based models or settings? Can we customize outcomes to our business needs? Does the platform utilize natural language processing or some other analytics tools?

Marketing Automation Services 114

Marketing Automation Services Enterprise Management Work Management Marketing Management 114

Customer Experience Matrix

MAY 2, 2021

But the discussion changes when Customer Data Platforms are involved.* Data Collection/Buy Advantage: a purchased CDP will have prebuilt connectors for many source systems and often a standard API for creating new connectors. I’ve recently heard pro-build arguments that raise other valid issues. That should be true in most cases.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. The phone continues to play an integral role in customer communications, particularly as more consumers work and shop from home.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Analytics 100

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Martech

MARCH 9, 2022

That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. How easy is it for business users to customize the machine learning-based models or settings? Speech analytics. Phone numbers.

Marketing Automation Services 92

Marketing Automation Services Enterprise Management Work Management Marketing Management 92

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. These tools enable you to leverage customer data to boost engagement. In this guide, we go over some important pricing aspects for customer engagement software. There are many things you can do with these tools.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. What is review analysis?

Ideal Customer Profiles 127

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 127

Vision Edge Marketing

OCTOBER 31, 2023

From the same study, over a 5-year period, organizations with great customer segmentation had 10 percent higher profit than organizations whose segmentation missed the mark. This step requires you to derive insights from your data regarding customer demographics, needs, preferences, and buying criteria. You cannot reach them all.

Segmentation 194

Segmentation Lead Ranking Work Management Marketing Management 194

Parse.ly

FEBRUARY 20, 2020

has supported custom audience segments in the Analytics dashboard for a while now, but product teams haven’t been able to use segments to build internal tools or create customized site experiences. That changes today with API support for audience segments! What else is new in Parse.ly’s API?

API 52

API Segmentation Paid Search Agency Tagging 52

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 104

Enterprise Management Marketing Automation Services Marketing Management Analytics 104

Customer Experience Matrix

OCTOBER 29, 2017

I don’t know why: probably some combination of intense competition, easy switching when customers have no subscription, location as a clear indicator of varying needs, immediately measurable financial impact, and lack of legacy constraints in a new industry. The offer and message can be further personalized based on customer data.

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Marketing Analytics Tools 104

Marketing Analytics Tools Paid Content Analytics Activities 104

Customer Experience Matrix

APRIL 21, 2016

This provided a steady income stream and focused attention on customer satisfaction to ensure renewals. This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients.

Work Management 120

Work Management Marketing Management API Resource Management 120

Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Know how your customers interact with your advertising today and into the future.

Marketing Attribution 111

Marketing Attribution Work Management Marketing Management Vendors 111

Contify

MAY 22, 2020

The sourced updates were subsequently tagged against a custom taxonomy and pushed directly to the firm’s application servers using Contify’s News Feed APIs. . About Contify Contify offers an AI-enabled Market and Competitive Intelligence solution that tracks information on competitors, customers, and industry segments.

Enterprise Management 52

Enterprise Management API Marketing Management Paid Search Agency 52

Moz

OCTOBER 22, 2019

In this article, I will tell you how to get started using a few free resources and illustrate how to pull together unique analytics that provide useful insights for your blog articles if you’re a writer, your agency if you’re an SEO, or your website if you’re a client or owner doing SEO yourself. Querying with Google Custom Search Engine.

API 46

API Google Analytics SEO 46

Sprout Social

AUGUST 9, 2019

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

API 110

API Social Media Work Management Marketing Management 110

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Customer Experience Matrix

DECEMBER 10, 2013

If you’ve been reading my recent posts, you won’t be surprised that I’ve decided they are yet another Customer Data Platform. In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Versium

NOVEMBER 13, 2018

In addition to our self-serve platform and custom services with a dedicated rep, the Versium APIs also give you real-time access to Versium’s LifeData. With the APIs, you can fix and enrich your customer data to improve efficiencies and customize your apps. Create a Versium API Account and get an API Key.

API 40

API Trigger Marketing CRM Validation 40

Customer Experience Matrix

OCTOBER 14, 2016

As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. It doesn’t currently do identity resolution to build unified customer profiles, but is moving in that direction. Datorama is one of them.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. These tools enable you to leverage customer data to boost engagement. In this guide, we go over some important pricing aspects for customer engagement software. There are many things you can do with these tools.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. These tools enable you to leverage customer data to boost engagement. In this guide, we go over some important pricing aspects for customer engagement software. There are many things you can do with these tools.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. This strategy requires a consistent brand presence across multiple platforms, allowing prospects and customers to interact with your business seamlessly. Each has its place within an omnichannel strategy.

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Martech

SEPTEMBER 25, 2023

There are a lot of complaints about Google Analytics 4 (GA4). Others are based on perception or “what I’ve heard is…” Those are the subject of the final installment of our three-part series of conversations about Google GA4 with Russ Ketchum, product director of Google Analytics. He also gives us a peek at upcoming GA4 developments.

Marketing Analytics Tools 126

Marketing Analytics Tools API Analytics Impressions 126

InsightSquared

APRIL 12, 2018

For data that is not created in the CRM, a technology ecosystem of APIs and connectors exists to bring data into the CRM. Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective. Marketers are asking for better reporting and analytics.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Customer Experience Matrix

JANUARY 1, 2019

The CDP industry had already seen quite a few small acquisitions, mostly by agencies or vertical industry specialists adding customer data management to their existing product lines. Yet, regardless of their intent, Salesforce and ARM are likely to find their clients using their acquisitions for CDP-style customer data management.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. Everybody has one of these customer journey maps,” Hannigan said. Click here to download!

Ideal Customer Profiles 123

Ideal Customer Profiles Advertising Channels Marketing & Strategy Touchpoints 123