Binary Demand

MARCH 1, 2024

Comprehensive APIs: A suite of APIs should facilitate the seamless integration of proprietary, licensed, and partner datasets, empowering clients to incorporate their data into the platform’s ecosystem effortlessly. Moreover, AI algorithms excel at predicting future trends and behaviors by sifting through historical data.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

sagefrog

APRIL 2, 2024

MarTech’ s advantages range from analytics and automation to customer relationship management (CRM) platforms and machine learning capabilities, generative AI, and more tools constantly being developed to make engaging and converting leads into loyal clients an increasingly streamlined and effective process.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Contify

JUNE 23, 2020

Use technology to augment the power of human curation. The objective being to provide users with “better curation and search”. . According to Mike, we should use artificial intelligence, machine learning and other tools to augment the power of human curation. Use APIs to connect different data sources for specific capabilities.

Marketing AI 61

Marketing AI Marketing Management API Curation 61

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? Access real-time analytics and reporting. Stay on top of trends. Key features.

Marketing Budget 111

Marketing Budget Budget Programs Enterprise Management Work Management 111

Sprout Social

APRIL 27, 2022

You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. The comprehensive data and analytics provide performance metrics like link history, demographics, device type tracking and mobile-deep link reporting in the sleek dashboard. Access the API . Monitor campaign analytics.

Best Practices 103

Best Practices Deep Linking Enterprise Management Domain 103

Martech

FEBRUARY 18, 2022

Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies. Discovery is a bit more tricky, but these tools enable marketers to curate content elements tailored for particular situations.

Digital Asset Management 91

Digital Asset Management Enterprise Management Work Management Marketing AI 91

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Is a webinar more your style?

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Martech

JANUARY 20, 2022

He added, “It isn’t just one source; it may be a booking or reservation API or some other data source that’s occurring in real-time that you’re going to need to tap into to bring those events in.”. Customer journey analytics: A snapshot. Customer journey analytics tools do just that. Click here to download! What it is.

Ideal Customer Profiles 118

Ideal Customer Profiles Advertising Channels Marketing & Strategy Touchpoints 118

Martech

FEBRUARY 23, 2022

Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Would we benefit from a sales enablement platform that covers all of the use cases (content, training, workflow and analytics), or just one or two? What are our reporting needs?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Organization 100

Parse.ly

FEBRUARY 16, 2023

He covered how real-time data can help you: Understand which content resonates with your audience Inform your social media strategy Take advantage of spikes in traffic Curate your homepage with the most engaging stories and content. Using real-time data to curate your homepage Real-time data is also useful for curating an engaging homepage.

Curation 52

Curation Webinar Metrics Tagging Acquisitions 52

Marketing Insider Group

NOVEMBER 18, 2020

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Experiment with short and highly educational videos.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

ClickZ

SEPTEMBER 13, 2019

Adobe has unveiled Customer Journey Analytics. Adobe has unveiled Customer Journey Analytics. On September 10, Adobe announced it was making real-time omnichannel customer data and profiles from the Experience Platform available in Adobe Analytics via a new Customer Journey Analytics feature. What it is. What it is.

Optimization 80

Optimization API Forecasting Marketing Management 80

Martech

OCTOBER 18, 2022

System connections such as APIs or native connectors as well as third-party connections for activation channels all have various technical requirements. As of this summer, the CNIL, France’s data privacy watchdog, has ruled local use of Google’s Universal Analytics platform as a breach of European Union Law. Get MarTech! In your inbox.

Enterprise Management 97

Enterprise Management Privacy Marketing & Strategy Work Management 97

MKT1

JANUARY 11, 2024

AI-driven use case(s) for marketers: Research information on prospects from multiple data sources (use Clay’s API access or add your own API keys) Create and send personalized outbound emails based on prospecting data. But it’s a self-serve product and anyone can use it!

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Contify

JUNE 11, 2020

Leading predictive analytics company adds real-time business opportunities to its enterprise software suite using Contify’s News Feed APIs. Curate updates for the Newsfeed efficiently with Bulk Edit information. Curating your Contify Newsfeed is now faster and easier than ever with the powerful new ‘Bulk Edit?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Curation 52

Hubspot

FEBRUARY 6, 2019

Databox -- mobile analytics. Zoho Analytics -- informative sales reports and dashboards. For instance, we were launch partners for some of Slack’s new APIs, enabling a deep integration between our two products. We added 95 new API endpoints and hosted our first annual platform partner day. Salesforce -- CRM.

Marketing Automation Services 74

Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 74

Leadspace

DECEMBER 14, 2021

Integrations are supported via native apps, REST API, and SFTP. including CRM, ERP, web analytics, MAP, product usage, and CSX data. ~30 The platform is data agnostic and ingests both structured and unstructured 1st and 3rd party data in the backend as well as through our Studio (our self-service UI).

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 71

ClickZ

JUNE 30, 2020

AI is particularly useful in the field of data analytics. That’s especially true if your current landscape is made up of competing internal analytics or AI efforts. . Faster analytics may become a problem before it feels like a solution. Conventionally, analytical methods infer a defined relationship between variables.

Marketing AI 140

Marketing AI Enterprise Management Work Management Marketing Management 140

Leadspace

DECEMBER 14, 2021

Integrations are supported via native apps, REST API, and SFTP. including CRM, ERP, web analytics, MAP, product usage, and CSX data. ~30 The platform is data agnostic and ingests both structured and unstructured 1st and 3rd party data in the backend as well as through our Studio (our self-service UI).

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 62

Terminus

MAY 10, 2022

Developer Accounts, APIs, and a brand new Partner Marketplace. At Terminus, we took a hard look at how we could provide a simpler way to connect with Terminus and curate a valuable data exchange in the making. This tooling includes Terminus Platform APIs and Terminus Developer Accounts. Howdy partner! Join the Movement.

Account Based Marketing 26

Account Based Marketing ABM Advertising Agencies API 26

Convince & Convert

APRIL 9, 2015

The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. In a global market, we analyze 187 languages, filter conversations 50 ways, and access historical data which we categorize and curate.

Enterprise Management 158

Enterprise Management Analysis Opinions Social Media 158

TrustRadius Marketing

OCTOBER 27, 2022

Customer journey analytics lets you track metrics like bounce rate and click-through rate. This software is ideal if you produce or curate content on multiple websites or channels to streamline the user experience. The platform offers low-code and APIs for apps, websites, and campaign landing pages.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. Reviewers also say that the reporting and analytics tools are very powerful. This includes Salesforce, Slack, Shopify, and more.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Vidyard

MARCH 9, 2017

Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction. Compile videos from marketing and sales into a custom video playlist, curated for prospects.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Salesforce Marketing Cloud

APRIL 20, 2023

This is where API-led connectivity comes in. What is API-led connectivity? API-led connectivity is a methodical way to connect data to applications through reusable and purposeful APIs within an organization’s ecosystem. API-led connectivity goes beyond the REST APIs to enable universal connectivity.

API 52

API Enterprise Management Work Management Business 52

ClickZ

DECEMBER 10, 2019

Implementation of a CDP, a marketing analytics hub, and a marketing resource and planning tool (Percolate) transformed OUP’s marketing program. Marketing technology has automated many tasks such as analytics and tracking, resulting in a new creative renaissance in marketing. Martech tools critical for OUP’s success.

Work Management 83

Work Management Press Marketing Management CMO 83

PathFactory

SEPTEMBER 21, 2018

Over the years, we’ve worked together to deliver more responsive, buyer-led journeys for our mutual customers—even before their API was broadly available. By extending the power of personalized experiences made possible by Marketo, we strive to deliver a buyer’s journey that is highly curated, responsive, and streamlined.

Marketo 40

Marketo Marketing Automation Services Advertising Agencies API 40

Adobe Experience Cloud Blog

APRIL 25, 2017

Go curate the experience for the buyer. Steve shared that engagement is curating a personalized and meaningful experience and that we need to put all our energy into making our share of the finite buyer attention as meaningful as possible. Analytics: Empower your entire marketing organization with relevant and customizable dashboards.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

ClickZ

NOVEMBER 22, 2019

We’ve analyzed and curated a list of the top seven chatbot platforms to help you make an informed business investment: 1. Slack, Google Sheets, RSS feed, JSON API, Shopify, website, forms, Alexa, WP, Zapier, and more. is an end-to-end chatbot platform focused on customer support. Supports multiple languages. Integrations. Ease of use.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Vidyard

MARCH 9, 2017

Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction. Compile videos from marketing and sales into a custom video playlist, curated for prospects. More Information: Learn more: [link]. Build with Vidyard: [link].

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Vidyard

MARCH 9, 2017

Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction. Compile videos from marketing and sales into a custom video playlist, curated for prospects.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

KoMarketing Associates

DECEMBER 2, 2013

While the simplest publisher option is the traditional share button , B2B marketers can also integrate LinkedIn sign-in authentication or more a customized experience based on the LinkedIn Share API. Integrate Profile Links. profile summary, work experience, etc). Don’t Forget Your Photo.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Customer Experience Matrix

FEBRUARY 9, 2012

There are some already tools to help generate content, such as systems for news curation and video posting. If the real barriers to success are creating content and identifying appropriate programs, then technology must address those directly.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Marketing Insider Group

AUGUST 30, 2019

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Experiment with short and highly educational videos.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Content Standard

OCTOBER 14, 2015

At the top of the Explore page, you’ll find a rotating banner of curated collections of content, trending tags, and recommended Explore posts that are customized based on your Instagram habits. Advertising API. Some other features that marketers can utilize include scheduling and publishing posts, as well as analytics tools.

Features 40

Features Marketing & Strategy API Advertising Agencies 40

Vidyard

NOVEMBER 21, 2013

You’ll be able to manage everything from one place with the added insight of video analytics. We let you brand curated video content from YouTube : With Vidyard you can add a customized, branded skin to any publicly available YouTube video. Faster than a speeding annotation! Now for the really good part!

Youtube 50

Youtube Marketing Budget Video Marketing Marketing Strategy 50