Martech

MARCH 9, 2022

That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Speech analytics. Does the platform utilize natural language processing or some other analytics tools? Are APIs available?

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Work Management Marketing Management 93

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. Capabilities of call analytics platforms. AI-driven speech analytics.

Enterprise Management 106

Enterprise Management Marketing Automation Services Marketing Management Analytics 106

Biznology

JUNE 6, 2018

The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. You likely depend upon CRM software to run your entire business. Marketing automation combined with CRM is a real benefit to sales organizations.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What call analytics capabilities does our organization need? Click here to download! What kind of data can we pull out of calls?

Enterprise Management 102

Enterprise Management Work Management Marketing Management Analytics 102

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

Marketing Analytics Tools 106

Marketing Analytics Tools Paid Content Analytics Activities 106

Only B2B

JUNE 12, 2023

In today’s digital era, businesses heavily rely on customer relationship management (CRM) systems to streamline their operations and drive growth. However, without proper data hygiene practices, CRM data can quickly become messy and unreliable. So, buckle up and get ready to clean up your CRM data!

Data Hygiene 62

Data Hygiene CRM Optimization Marketing Management 62

InsightSquared

APRIL 12, 2018

For most companies, the CRM system is where the operational data is created, updated, and worked on – this includes data such as opportunity information, which is necessary to measure the effectiveness of marketing activities. While they may offer reporting and analytics as part of their platform, this is not a core capability.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Customer Experience Matrix

OCTOBER 14, 2016

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. Naturally, there are cases where the answer isn’t clear. Datorama is one of them.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Zoominfo

FEBRUARY 27, 2021

With that in mind, your sales intelligence tool should include these features: Workflow and task automation Localized data Customizable searching Integration with CRM systems, email tracking, reporting and analytics, and other sales tools List creation and management Data enrichment. D&B Hoovers.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Versium

NOVEMBER 13, 2018

In addition to our self-serve platform and custom services with a dedicated rep, the Versium APIs also give you real-time access to Versium’s LifeData. With the APIs, you can fix and enrich your customer data to improve efficiencies and customize your apps. Log in to your Microsoft Dynamics CRM account. Before you get started.

API 40

API Trigger Marketing CRM Validation 40

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Competitive analysis. Attribution modeling.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

TrustRadius Marketing

JANUARY 24, 2023

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 Analytics can also track important metrics from bot interactions. Zoho CRM Customer relationship management (CRM) is a key component of customer engagement.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Competitive analysis. Attribution modeling.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Seismic

NOVEMBER 18, 2020

Enter Seismic’s Content Analytics : a suite of data, dashboards, and integrations that offers a 360-degree view of content performance from creation to close that powers revenue teams to accelerate deals and business growth. Let’s take a look at Seismic’s Content Analytics and what they can do for your business.

Top of Funnel 52

Top of Funnel Analytics Enterprise Management API 52

Customer Experience Matrix

DECEMBER 10, 2013

In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

SmartBug Media

JULY 6, 2023

One way to achieve this is through application programming interface (API) integrations. In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. What Are API Integrations?

Marketing Automation Services 52

Marketing Automation Services Hubspot Work Management Marketing Management 52

Martech

JANUARY 9, 2023

However, many platforms offer an evolving range of email marketing features, including advanced lead management, ABM tools and predictive analytics. Predictive analytics. More vendors are offering predictive analytics and models based on machine learning. Native CRM integration. Other advanced capabilities.

Marketing Automation Services 125

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 125

Goodish Agency

JUNE 1, 2023

For iSoftpull, we design and run ads on Google, Meta and Bing, we do email marketing, we’ve also built a website and a few landing pages, we do web and product analytics, CRM and we’ve set up a lot of automations (Such as lead generation from the website to the CRM, automated customer emails, and appointment bookings with salespersons, etc.).

Paid Search Agency 96

Paid Search Agency Business Advertising Agencies Sales Qualified Leads 96

TrustRadius Marketing

APRIL 6, 2022

Digital experience software-as-a-service (SaaS) is the fusion of content management systems ( CMS ) and customer relationship management ( CRM ) software into one tool or platform. Hybrid DXPs come with integrations and strong, fast APIs to communicate commands between the front and backend. Analytics and Testing .

Digital Asset Management 98

Digital Asset Management Enterprise Management Marketing Automation Services Marketing Management 98

SmarkLabs

APRIL 3, 2023

In today’s competitive business landscape, integrating your Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems is essential to ensure seamless communication and data sharing between various departments.

Enterprise Management 52

Enterprise Management Marketing Automation Services Hubspot Marketing Management 52

Versium

AUGUST 13, 2018

Developers and System Integrators can now easily build data technology tools directly into CRM, Marketing Automation & E-commerce Systems. Redmond, Wash. – August 14, 2018 – Versium , a big data and AI-driven marketing empowerment company, today announced the launch of its Developer Portal, an API-accessible developer platform.

API 40

API Marketing Automation Services Lead Ranking Paid Search Agency 40

Versium

AUGUST 13, 2018

Developers and System Integrators can now easily build data technology tools directly into CRM, Marketing Automation & E-commerce Systems. Redmond, Wash. – August 14, 2018 – Versium , a big data and AI-driven marketing empowerment company, today announced the launch of its Developer Portal, an API-accessible developer platform.

API 40

API Marketing Automation Services Lead Ranking Paid Search Agency 40

Contify

NOVEMBER 12, 2018

Contify, winner of Frost & Sullivan’s New Product Innovation award , today announced the launch of Contify APIs ?—?a Companies can now access these insights through Contify APIs. as its first API customer. DemandFarm is using Contify APIs to get intelligence on companies and key people directly into its app.

API 40

API Marketing Management Curation Sales Qualified Leads 40

Sharpspring

SEPTEMBER 8, 2017

Luckily, Google Analytics is here to help. An Introduction to Google Analytics. With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data. Google Analytics Features. Who are they?

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

TrustRadius Marketing

JANUARY 24, 2023

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 Analytics can also track important metrics from bot interactions. Zoho CRM Customer relationship management (CRM) is a key component of customer engagement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 Analytics can also track important metrics from bot interactions. Zoho CRM Customer relationship management (CRM) is a key component of customer engagement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

Binary Demand

MARCH 1, 2024

Comprehensive APIs: A suite of APIs should facilitate the seamless integration of proprietary, licensed, and partner datasets, empowering clients to incorporate their data into the platform’s ecosystem effortlessly. Traditionally, data analysis in B2B SaaS required significant human effort.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Martech

JULY 19, 2023

Payments and Subscriptions releases Better understand customer conversion and engagement to get a more complete view of the buyer’s journey now that Google Analytics accounts show data from the HubSpot payments checkout page. Previously, API limitations prevented tracking. The submissions will automatically be deleted after 90 days.

Data Hygiene 94

Data Hygiene Privacy Landing Pages CAN-SPAM 94

Salesforce Marketing Cloud

NOVEMBER 3, 2023

Check out our AI glossary In these business contexts, AI hallucinations may lead to inaccurate analytics, negative biases, and trust-eroding errors sent directly to your employees or customers. A simple API can connect your data to an existing platform. This allows LLMs to reason, make logical inferences, and draw conclusions.

Generation 127

Generation Lead Ranking API Knowledge Base 127

TrustRadius Marketing

MAY 12, 2022

Many DXPs allow integration with content management systems ( CMS ) and customer relationship management ( CRM ) apps. Several platforms have their own built-in CRM and CMS features for your benefit. The difference between DXPs and CRM software is that you use the DXP to monitor all of your customer touchpoints, including social media.

Digital Experience Platform 98

Digital Experience Platform CMS Development Digital Asset Management Marketing Automation Services 98

Oktopost

FEBRUARY 19, 2019

Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. Web page activity analytics available. Web analytics dashboard available. CRM analytics. Robust and highly customizable API. Excellent API but lacking some form functionality. SOAP API. ?.

Marketo 110

Marketo Hubspot Enterprise Management Marketing Automation Services 110

Zoominfo

AUGUST 19, 2021

Some key parts of a DaaS offering are: Data services Data management Data storage Data processing Data integration Data analytics With a proven DaaS provider, organizations can make better use of the first-party data they have and third-party data they purchase, to build predictive go-to-market workflows and results.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

Salesforce Marketing Cloud

APRIL 17, 2023

Join Marla Hay, VP of Product Management at Salesforce; Sarah Aerni, VP of Data Science and Engineering at Salesforce; and Tanmay Manohar, VP of People Analytics + Workforce Planning at Paramount for this can’t-miss session. Learn about common business challenges and MuleSoft’s API-led approach to tackling them.

Automation 52

Automation API Marketing Management Communities 52

Martech

JANUARY 22, 2024

Align the campaign and CRM inputs to RevOps goals, KPIs Agencies must align their processes with the client RevOps team from Day 1 to begin fostering this white whale of a relationship. This means fully understanding all the information passed to the client’s CRM with every interaction.

Ideal Customer Profiles 109

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 109

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Salesforce Marketing Cloud

SEPTEMBER 20, 2022

People around the world rely on our Customer Relationship Management (CRM) platform and Salesforce Customer 360 to keep their businesses running effectively and efficiently. Salesforce products are expansive, covering Sales, Service, Marketing, Analytics, Commerce, and, most recently, Slack. Every part of Salesforce exposes APIs.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Peer-to-peer 95

Only B2B

MARCH 1, 2021

Data is the driving force of any business, it drives every aspect of analytics, customer conversation, and communication. . Feature: All types of datasets, from within your CRM, to Excel sheets to web apps can be managed easily. Feature: API integrates with all the CRM platforms (like Hubspot, Mailchimp) seamlessly and accurately. .

Marketing Automation Services 118

Marketing Automation Services De-duplication Tools Marketing Management 118