How one tech company is doing marketing without cookies
Martech
JANUARY 30, 2024
Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Google Analytics. For YouTube, they used Target CPV for any video viewer or engagement and Target CPM for awareness. We took a slightly different approach.
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