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How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? How to Set Up a Baidu Analytics Account.

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The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look.

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Parse.ly makes Content Conversions add-on free, helping companies monetize traffic to content

Parse.ly

Our own customers have seen an unprecedented 60% increase in their traffic , as measured by Parse.ly’s analytics technology which is installed on thousands of top sites, and which measures hundreds of millions of content journeys per day. Weekly traffic to content for Parse.ly Making Content Conversions free.

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GA4 & Google Ads: A Conversion Tracking & Reporting Guide for B2B Marketers

Walker Sands

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences.

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Google Analytics 4 vs. Universal Analytics: Key Differences and What They Mean for Content Teams

Parse.ly

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

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6 Ways to Optimize Omnichannel Engagement With Analytics

Parse.ly

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. For example, customers might use a mobile app for scrolling content, a desktop for requesting a demo, and social media for the latest company announcements. But why should you have an omnichannel strategy?

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.