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37 questions to ask call analytics vendors during the demo

Martech

That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Phone numbers.

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Why Personalization at Scale Can Make (or Break) Your Business

Contently

Personalization is all about relevancy to the customer. These efforts were, in some ways, motivated by the need to serve customers who increasingly demand more relevant and personalized experiences. Become more relevant. When brands don’t take steps to make the experience relevant, it results in lost customers.

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10 Content Marketing Analytics Tools That Finally Do What You Need

Hubspot

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. Here's a list of analytics tools that will help you measure the impact of your content marketing. Image Source.

Analytics 101
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A guide to the wedge marketing strategy

MKT1

If you are interested in sponsoring our newsletter, email us at sponsorships@mkt1.co co Positional - SEO & content marketing toolset Positional is the toolset for GTM teams looking to start, grow, and scale a content marketing & SEO strategy. Why MKT1 recommends Positional: Founders Nate & Matt get it.

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AI workflows for marketers—and recommended tools for each

MKT1

After reading this newsletter, you should have a few products to check out and a better tactical understanding of how AI can make you a better marketer. Personalized content at scale - Create relevant content for a specific person, company, funnel stage, and/or channel at scale.

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32 questions to ask sales enablement vendors during a demo

Martech

Sales enablement platforms provide sellers with the content resources they need to engage buyers in a way that adds value, while also educating salespeople on the marketplace through training and coaching. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. For example, Bitly integrates with Sprout so you can embed shortened links directly into your content during the social media workflow. Access the API . Monitor campaign analytics. Enables you to maximize character counts.