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How one tech company is doing marketing without cookies

Martech

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. Google Analytics.

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Visual Art Meets AI-Backed Creative Intelligence

Atomic Reach

Their company values, passions, and vision shine through everything they say and do, from their advertising campaigns to their products, to the way they treat their customers. By optimizing it with artificial intelligence. Our commitment to authenticity begins with our API partner Reddit. They don't say one thing and do another.

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Your Guide to GA4 Setup and FAQ Answered by B2B Marketing Experts

Launch Marketing

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. However, before delving into the new analytics dashboard, there are a few GA4 setup steps to complete. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4. July 1, 2023.

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10 best influencer marketing tools you need in 2022

Sprout Social

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? Access real-time analytics and reporting. Stay on top of trends. Key features.

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Versium Partners With Scribe Software Making Its LifeData® & Predictive Analytics Scoring Services Available To More Than 1,200 Partners

Versium

Data technology company seamlessly integrates with Scribe Software’s APIs allowing LifeData and scores to be easily accessible from more than 50 enterprise applications such as CRM tools, marketing automation system and customer care databases. REDMOND, Wash. How it Works. About Versium.

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How To Evaluate an Online Video Platform

Vidyard

Companies reported creating more than 51 videos each year increased by 254% in 2020. The first step in finding the right online video platform for you is to figure out what your needs are as a company. Do you need a video platform that is more secure than YouTube? How to Write a Requirements Document 3.1 Go Forth and Evaluate.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

LeadsRx offers several different attribution models and allows you to change them at any time to see what works best for your company. The default time period is 2 minutes, and this can be changed to any value appropriate for your company. Customer Journey Analytics. Learn more about Marketing Attribution. Programmatic.