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A Curious and Terrified Marketer’s Start to AI and Predictive Analytics – Pt 2

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing In my previous blog , I shared how I wanted to begin to demystify AI for myself by looking into how it can be used for predictive analytics. Thankfully, DataRobot has a pop up for a case study walkthrough. Maybe I saved you some time. Maybe you have a tip for me?

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Leading Predictive Analytics Company Adds Real-Time Business Opportunities to Its Enterprise Software Suite Using Contify’s News Feed APIs

Contify

The sourced updates were subsequently tagged against a custom taxonomy and pushed directly to the firm’s application servers using Contify’s News Feed APIs. . Read the case study here. says Mohit Bhakuni, the Founder and CEO of Contify.

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15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

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How Our Customers Use Parse.ly and Google Analytics In Tandem

Parse.ly

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

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The 2024 B2B Email Marketing Automation Guidebook

SalesIntel

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Testimonials & Case Study Emails: Demonstrating your products or services’ tangible value and success builds trust and credibility at the consideration and decision stages.

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Data Hygiene: Mastering CRM Data Cleansing for Optimal Performance

Only B2B

These range from data cleaning software to data validation APIs and data enrichment platforms. Real-Life Examples and Case Studies: Examining real-life examples and case studies can provide valuable insights into the benefits of CRM data cleansing.

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12+ Top 2024 B2B Influencer Marketing Predictions From Industry Experts

Top Rank Marketing

Expect platforms to integrate AI for content optimization, predictive analytics, and compliance, elevating campaign strategies. LinkedIn will face increased API access demands, especially as other platforms limit data. Influencer campaigns will need to demonstrate direct contributions to sales, beyond just raising brand awareness.