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Google Marketing Platform launches new API with enhanced capabilities

Martech

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. Business email address Subscribe Processing. Why we care. Accessibility.

API 113
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Enterprise APIs: Funnel Fresh Business Data Directly Into Your Tech Stack

Zoominfo

Go-to-market (GTM) teams rely on accurate business data to prioritize, engage, and serve their customers to the fullest. Application programming interfaces (APIs) make it easy to connect revenue teams with high-quality data across multiple systems. But APIs are only as good as the quality of information they process and provide.

API 130
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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment.

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API Integrations in HubSpot: A Beginner’s Guide

SmartBug Media

In today's fast-paced business environment , streamlining workflows and improving efficiency are crucial for success. One way to achieve this is through application programming interface (API) integrations. What Are API Integrations? By automating data transfer, businesses save time and reduce errors caused by human input.

API 105
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5 steps to reducing martech bloat through API integration

Martech

Smaller businesses or teams, in particular, may not have the resources or personnel to assess how they can use a given tool properly. This includes integrating software, hardware, databases, analytics tools and other systems to enable data-driven decisions and automated processes. Reducing martech bloat through API integration.

API 119
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The API: What it is and how it boosts your business

SEMrush

Read this post to finally understand what an API really is. Discover the ins and outs of Semrush’s Traffic Analytics API to find all the ways to leverage it for your business advantage.

API 117
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37 questions to ask call analytics vendors during the demo

Martech

It’s easy to see why call analytics platforms have become an essential martech tool. They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. Does the vendor seem to understand our business and our marketing needs? Click here to download! Get MarTech!