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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

“Between digital, inbound and traditional methods, there are an incredible number of moving parts, and the real art lies in not just understanding how each tool works best, but how each works best in cooperation with each other. This includes your data analytics, MRM, DAM, and agile marketing management technologies.

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How To Evaluate an Online Video Platform

Vidyard

Employee engagement is a large use case for an online video platform, especially now that the majority of businesses are moving to a remote work environment. We know that “zoom fatigue” is a real thing and that it’s taking a toll on employees who have had to transition to remote work environments. Tracking is all about analytics.

Insiders

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How technology is streamlining processes in finance and insurance

ClickZ

MT Finance has benefited from using messaging platforms whilst staff have worked remotely. Finance brokers and lenders can use APIs to offer faster quotes and fast-track loan completions. The largest barrier to implementing new technologies have been legacy systems. A spokesperson for RQC Group (Compliance firm).

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5 tips to accelerate your company’s AI implementation

ClickZ

AI is particularly useful in the field of data analytics. C-suite must remove barriers and obstacles, both technical and cultural, to increase your chances of success. . That’s especially true if your current landscape is made up of competing internal analytics or AI efforts. . Remember, not all data is equal. Source: PWC.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. This requires a large customer base, easy access by app developers, enough power to be useful, and a barrier that keeps the monopoly intact. Let me be clear.

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3 Big Martech Innovation Themes in 2022

chiefmartech

Great progress has been made in attribution analytics over the past five years, but for sheer respect in the C-suite, nothing beats being the one who closes the sale and takes the money. Marketing has tons of valuable data that it can contribute to this ecosystem, enriching the analytics and models that other teams leverage.

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How to Evaluate an Online Video Platform

Vidyard

Corporate Communications Employee engagement is a large use case for an online video platform, especially now that the majority of businesses are moving to a remote work environment. We know that “zoom fatigue” is a real thing and that it’s taking a toll on employees who have had to transition to remote work environments.