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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Experiment with short and highly educational videos.

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How To Evaluate an Online Video Platform

Vidyard

Tracking is all about analytics. Consider what type of metrics and analytics would be valuable to your and your company. What kind of problems are you trying to solve and how would analytics help with that? In a requirements document, you gather preliminary information like a project overview, use cases, needs, and barriers.

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How technology is streamlining processes in finance and insurance

ClickZ

Finance brokers and lenders can use APIs to offer faster quotes and fast-track loan completions. The largest barrier to implementing new technologies have been legacy systems. In insurance, growth has been awarded to those that can adopt technologies quicker, but traditional insurers are hindered by having older systems.

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5 tips to accelerate your company’s AI implementation

ClickZ

AI is particularly useful in the field of data analytics. C-suite must remove barriers and obstacles, both technical and cultural, to increase your chances of success. . That’s especially true if your current landscape is made up of competing internal analytics or AI efforts. . Remember, not all data is equal. Source: PWC.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

This requires a large customer base, easy access by app developers, enough power to be useful, and a barrier that keeps the monopoly intact. I’m saying they lack the market strength to erect barriers to collect monopoly rents. the brain”), database (“marketing system of record”) and analytics. Let me be clear.

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3 Big Martech Innovation Themes in 2022

chiefmartech

Great progress has been made in attribution analytics over the past five years, but for sheer respect in the C-suite, nothing beats being the one who closes the sale and takes the money. Marketing has tons of valuable data that it can contribute to this ecosystem, enriching the analytics and models that other teams leverage.

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How to Evaluate an Online Video Platform

Vidyard

Look for features like: SEO features and metadata Closed captions and accessibility requirements Automated transcriptions XML sitemaps Interactivity capabilities like branded pop-ups Calls to action built into the video player with further integration capabilities T is for Track Tracking is all about analytics.