PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Is a webinar more your style?

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Binary Demand

JUNE 22, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” ps2id id=’b2b_data_quality’ target=”/]What is B2B Data Quality? But there’s so much more.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting. What ABM tools do.

Account Based Marketing 119

Account Based Marketing Enterprise Management Work Management Paid Content 119

PureB2B

SEPTEMBER 24, 2017

It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy. It's nearly useless to know about the trends if you're not fully aware of what they mean for you and your company. Remember, it’s all about context. The Success of Account-Based Marketing.

Resource Management 62

Resource Management Account Based Marketing Trends Marketing Management 62

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Ranking Lead Scoring 120

PureB2B

SEPTEMBER 24, 2017

It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy. It’s nearly useless to know about the trends if you’re not fully aware of what they mean for you and your company. Remember, it’s all about context. Marketing Middleware.

Resource Management 54

Resource Management Trends Account Based Marketing B2B Marketing 54

KoMarketing Associates

DECEMBER 1, 2016

Of course, B2B marketers have differing expectations of an SEO audit as well. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. The Google Search Analytics Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. How B2B buying has changed.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

KoMarketing Associates

AUGUST 26, 2014

While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Ranking Lead Scoring 120

TrustRadius Marketing

JANUARY 24, 2023

10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10 10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 The software has 4 different packages.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Only B2B

AUGUST 21, 2023

As the volume of data continues to surge with the advent of big data and analytics, maintaining data accuracy has become increasingly complex. Data Cleaning and Enrichment APIs Application Programming Interfaces (APIs) play a pivotal role in automated data cleansing. Future Trends in Data Cleansing Automation A.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Only B2B

JUNE 12, 2023

In this blog, we will explore the importance of data hygiene and provide practical insights on CRM data cleaning techniques, best practices, and future trends. These range from data cleaning software to data validation APIs and data enrichment platforms. By embracing these trends, your future-proof your data management strategies.

Data Hygiene 62

Data Hygiene CRM Optimization Marketing Management 62

Webbiquity

JUNE 5, 2019

It also has a text analytics function which allows for a content analysis of your site alongside competitor websites. Comparing APIs. Both Serpstat and SEMrush offer incredibly powerful APIs that allow for nearly infinite data analysis. It’s essential to understand your website traffic sources and trends.

SEO 159

SEO Tools Paid Search Agency API 159

Binary Demand

JUNE 19, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” ps2id id=’b2b_data_quality’ target=”/]What is B2B Data Quality? But there’s so much more.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. Does the tool provide real-time analytics? If not, is an API available for custom system integrations? Are you also using additional tools for account data, competitive intelligence, predictive analytics or event management?

Enterprise Management 97

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 97

SalesIntel

MARCH 8, 2023

According to HubSpot , 61% of B2B marketers say generating traffic and leads is their most difficult task. B2B intent data providers can solve both problems. According to an InboxInsight study, 26% of B2B marketers utilize exclusively first-party data, 19% use only third-party data, and 55% use a combination.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

TrustRadius Marketing

JANUARY 24, 2023

10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10 10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 The software has 4 different packages.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10 10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 The software has 4 different packages.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

Martech

FEBRUARY 18, 2022

Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies. Read next: The B2B customer journey is set on a digital track. Integrations with other business technology.

Digital Asset Management 91

Digital Asset Management Enterprise Management Work Management Marketing AI 91

chiefmartech

JANUARY 10, 2022

As illustrated above, I see three big themes for new martech innovation in 2022: Commerce , both B2C and now B2B, with more in marketing’s domain Big Ops , the rapid evolution of process and technology in a digital firm No Code , superpowers for non-technical and semi-technical marketers. But now, it’s coming to B2B.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Aberdeen

SEPTEMBER 26, 2019

However, it can be hard to know where to start when it comes to implementing new marketing trends. Integrate APIs. Using API’s, or Application Programming Interfaces , is becoming an increasingly popular way to streamline e-commerce businesses. Therefore, the integration of AI is an important trend to follow.

Marketing AI 56

Marketing AI Marketing & Strategy Marketing Strategy API 56

DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. ZoomInfo Overview ZoomInfo is a recognized player in the B2B lead generation space, known for its extensive database encompassing companies and contacts.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Valasys

DECEMBER 5, 2022

2018 – Facebook creates story ads and its own Facebook Analytics. . Now, Facebook Ads Library has its own API. Here are 3 easy steps to get access to the Facebook Ads Library’s API: . Lastly, once your ID is confirmed and an account is created, go back to the Ad Library API page and click on ‘Access the API’.

Facebook 40

Facebook Paid Search Agency Ads API 40

Sprout Social

APRIL 26, 2023

Align with other teams on KPIs and the parameters of your experiment to get the data each contributor needs to make informed decisions, and ensure you have access to the necessary tools—Google Analytics data, for example. We go deeper into link tracking in the next section. Sprout reports measure post link clicks for published posts.

Linkedin 107

Linkedin Ad Frequency Social Media Marketing Analytics Tools 107

ClickZ

JANUARY 22, 2020

Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Perfect for: Marketing analytics. Comes with an open API that enables to seamlessly tie in with any CRM system. Search Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. “Versium has the data on all those individuals as well as predictive analytics and modeling,” she told the E-Commerce Times.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. “Versium has the data on all those individuals as well as predictive analytics and modeling,” she told the E-Commerce Times.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Vidyard

MARCH 5, 2021

Tracking is all about analytics. Consider what type of metrics and analytics would be valuable to your and your company. What kind of problems are you trying to solve and how would analytics help with that? T is for Track. Are you looking to identify viewers and demographics to plan marketing strategies around?

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Worst days to post on Twitter for Tech: Tuesdays.

Twitter 105

Twitter Best Practices A/B testing Social Media 105

Content Marketing Institute

NOVEMBER 12, 2017

Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients. Automated Insights could hold the very keys to the castle for making content robots accessible to everyone, including B2B companies and small to medium-size businesses.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

DealSignal

FEBRUARY 1, 2024

For our 2023 forecast, we’ve included insights from several B2B marketers. For our 2023 forecast, we’ve included insights from several B2B marketers. Read on for our B2B marketing trends for 2023. But the video also has another great use in B2B marketing: creating more personalized experiences.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing AI 52

ANNUITAS

MARCH 20, 2014

RT @shaw_bryan Noticing a trend with #marketingopssummit presenters — all mentioned the need for finding/developing good talent. Combo of scalability, talent, SaaS, open source & APIs, inbound marketing @chiefmartec #marketingopssummit. ” – said no B2B salesperson ever #marketing #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Outgrow

MAY 20, 2020

With Owler, you can keep a tab on the industry trends and competitors, giving you an enhanced perspective of the areas you lag behind and can improve on to increase your conversion rate. Magento Commerce – For Business Intelligence & Analytics. GoSquared is backed by a powerful analytics engine.

Conversion Rate 105

Conversion Rate Budget Programs Optimization Conversion 105

Salesforce Marketing Cloud

APRIL 20, 2023

This is where API-led connectivity comes in. What is API-led connectivity? API-led connectivity is a methodical way to connect data to applications through reusable and purposeful APIs within an organization’s ecosystem. API-led connectivity goes beyond the REST APIs to enable universal connectivity.

API 52

API Enterprise Management Work Management Business 52

Valasys

AUGUST 16, 2019

CRMs are beneficial as an integral part of B2B marketing & sales endeavors as they are handy when it comes to identifying & leveraging upon the hidden sales targets. With the market segmentation based on topic clusters & frequency maps, the salespeople are well-equipped to detect vital customer trends. Wrapping it up.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Aberdeen

FEBRUARY 12, 2019

The visualizations reminded me of my days in SEO when I tracked the performance of stories in Google Analytics, and the term “ attention economy ” also made me think about the data science and methodology of tracking buyer intent signals, content consumption , and active research being conducted on the web. Let me know what you think.

Activities 40

Activities Research Purchase Intent Intent Signal 40

Zoominfo

JANUARY 6, 2021

2020 forced B2B organizations away from tech-focused goals and toward customer-focused initiative. Experts in B2B fields predict this new year will allow more room for digital strategies. Read on to discover the latest CRM trends for sales and marketers to use in 2021—and beyond. Future Trends in CRM.

Marketing AI 246

Marketing AI CRM Top of Funnel Enterprise Management 246