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Using Google Analytics 4 integrations for insights and media activations

Martech

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. Other features and reporting experiences aside, an edge that Google Analytics has over other analytics platforms is that it fits well with the Google Marketing Platform (GMP).

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AI workflows for marketers—and recommended tools for each

MKT1

After reading this newsletter, you should have a few products to check out and a better tactical understanding of how AI can make you a better marketer. Clay helps B2B GTM teams (primarily growth marketers & Marketing/rev-ops teams) enrich their data and use it to automate highly targeted outbound at scale. Who is it for?

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How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI. What’s In It For B2B Marketers. In addition to demographic data associated with page following, B2B marketers have access to: 1.)

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Does your organization really need a marketing automation platform?

Martech

Is inbound marketing (social media, blogging, SEO) more important than outbound (email)? Are reporting and analytics the key features you need? several standalone tools for social media management, SEO, webinar hosting, etc.). Get the daily newsletter digital marketers rely on. Processing.Please wait.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. Customer journey analytics (CTA) lets you see consumer behavior as they interact with your brand. For example, you could track new account signups, newsletter subscribers, eCommerce purchases, etc.

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9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]

Directive Agency

Let’s talk about some very important B2B marketing metrics, or what we call: KPIs – key performance indicators. ” — So today, we’re going to go over 9 B2B marketing KPIs that are best for your business, what these metrics mean, and which ones we care about most here at Directive Consulting. Overall KPIs.

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B2B e-commerce replatforming: When and how to migrate e-commerce platforms

Sana Commerce

Is your B2B e-commerce solution not meeting your business goals? From time-consuming maintenance to poor customer experience: Discover the key indicators your B2B organization is ready to switch e-commerce solution providers and learn how to get started with your replatforming project. But what exactly do your B2B customers want?