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Claritix Assembles Marketing Data for Analysis: Maybe That's Enough

Customer Experience Matrix

Most of the work in any marketing analytics project is integrating data from multiple systems. It can connect with others through standard APIs. The imported data is loaded into MongoDB, a NoSQL database that offers great flexibility and ease of deployment. The matching happens at both the contact and account level.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. This borders on integration of Web display with marketing automation, an extremely important trend. Every major marketing automation vendor has tried to do the same.

Marketo 120
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Top 10 B2B Database Providers For Your Business (for Mid-markets)

SalesIntel

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. Clearbit interacts with your existing IT stack to offer your marketing, sales, and analytics teams consistent, up-to-date data.

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Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. This is unusual among consumer marketing automation vendors.