RebelMouse

OCTOBER 19, 2023

That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. Search trends, site health, analytics, and everything else is right there, and it’s easy to filter into different queries, devices, types of content, and dates.

Google 96

Google Keywords FAQ Custom Publishing 96

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Sprout Social

AUGUST 9, 2019

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

API 110

API Social Media Work Management Marketing Management 110

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). How to Set Up a Baidu Analytics Account.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Contently

AUGUST 2, 2021

Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. In a multifaceted content ecosystem, content analytics serve as the eyes and ears of a business. Predictive analytics forecast possibilities, based on historical data.

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Martech

MARCH 22, 2024

It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends. This blend ensures that content is produced quickly and maintains the high-quality and unique touch that audiences crave.

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Digilant

MAY 6, 2021

To engage your target audience(s), properly implementing data is key. The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. Competitive analysis. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

KoMarketing Associates

MARCH 23, 2016

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

Digilant

MAY 6, 2021

To engage your target audience(s), properly implementing data is key. The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. Competitive analysis. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Parse.ly

AUGUST 26, 2021

True audience engagement measurement. To serve relevant, timely content to their country-wide audience, Gannett needed to personalize readers’ on-site experiences based on their geography. They used Parse.ly’s content personalization functionality, powered by our API, to create a “Trending Stories in [location]” module.

Analytics 52

Analytics Work Management Content Marketing Management 52

Oktopost

AUGUST 16, 2023

Thanks to a new API update, Instagram has now enabled the sharing of Instagram Stories inside Oktopost. It’s spontaneous, engages the audience, and lets brands build a more personal narrative. It’s spontaneous, engages the audience, and lets brands build a more personal narrative. How Has Oktopost Integrated This API Update?

Features 62

Features API Social Media Analytics 62

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Your campaigns should be tracked every step of the way — not only for your benefit, but your audiences'. Google Analytics. HubSpot Marketing Hub. Price : Starts at $40/mo. for Buffer Pro.

Analytics 101

Analytics Work Management Planning Tools 101

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API.

Enterprise Management 107

Enterprise Management Advertising Agencies API Multi-Channel 107

Martech

OCTOBER 20, 2021

That’s an audience which is going to generate, in aggregate, a huge volume of data, but it’s data that requires a myriad of different responses. Discovery Plus leverages an instance of CDP and marketing automation platform Blueshift to manage and market to their strikingly diverse audience. Learn more here.

Work Management 92

Work Management Marketing Management Marketing Analytics Tools Planning 92

Parse.ly

FEBRUARY 18, 2022

Ninety-six percent of top-performing content marketers report that effective content marketing has been key to helping them foster trust and create stronger connections with their audience. You have poor audience loyalty. How to drive stronger audience connections. You’re not receiving enough content engagement.

Analytics 52

Analytics Content Marketing Allocation Content 52

Zoominfo

FEBRUARY 27, 2021

With that in mind, your sales intelligence tool should include these features: Workflow and task automation Localized data Customizable searching Integration with CRM systems, email tracking, reporting and analytics, and other sales tools List creation and management Data enrichment. D&B Hoovers. Leadfeeder.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Tools come and go. Listen: we totally get it. Iconosquare.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Martech

DECEMBER 14, 2023

Now, here are this week’s releases, upgrades and features: Dstillery’s Audience Brief Genius matches advertisers’ audience briefs with the best audiences from Dstillery’s taxonomy using OpenAI’s technology. They want to donate 50,000 meals this month, so go here to contribute. (

Marketing AI 93

Marketing AI Advertising Agencies Paid Search Agency API 93

Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. It links to your GA4 properties to unlock additional reporting and more importantly, to act on data from audiences’ behavior on your sites. Dig deeper: All coverage of Google Analytics 4 Why we care.

A/B testing 89

A/B testing Optimization Google Marketing Analytics Tools 89

Oktopost

AUGUST 16, 2023

Instagram, the quintessential social media platform for visual content, has rolled out a groundbreaking update to its API—enabling the sharing of Instagram Stories. It’s spontaneous, engages the audience, and lets brands weave a more personal narrative. The absence of analytics for these stories in the existing tools.

Features 62

Features API Buzz Social Media 62

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Don’t forget the other awesome tools.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Sharpspring

SEPTEMBER 8, 2017

In an online world filled with competitors, success depends on how well you understand your audience and their behavior. Luckily, Google Analytics is here to help. An Introduction to Google Analytics. Google Analytics Features. Configuration APIs: Use configuration APIs to find new ways to manage your account.

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we discussed how to recreate Universal Analytics’ reports. A: For the reporting features, I’d definitely recommend the new Analytics Academy.

Features 90

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 90

Optinmonster

DECEMBER 18, 2023

Its clean and simple dashboard lets you easily monitor your email analytics and account details. This SMTP email provider works great with WordPress and other marketing tools like OptinMonster , Google Analytics, and more. Brevo has an extendable API and SMTP relay service that improves email delivery rates for transactional emails.

Marketing Automation Services 73

Marketing Automation Services Enterprise Management Work Management Marketing Management 73

Oktopost

AUGUST 16, 2023

Thanks to a new API update, Instagram has now enabled the sharing of Instagram Stories inside Oktopost. It’s spontaneous, engages the audience, and lets brands build a more personal narrative. It’s spontaneous, engages the audience, and lets brands build a more personal narrative. How Has Oktopost Integrated This API Update?

Features 48

Features API Social Media Analytics 48

Martech

MARCH 16, 2023

Server-side tagging and conversion APIs, consent management platforms and Google’s Consent Mode are good places to start. Server-side tagging and conversion APIs Server-side tagging and conversion APIs are among the most mature and best-tested solutions to increase privacy resilience for marketers.

Work Management 91

Work Management Marketing Management Privacy Marketing Analytics Tools 91

Binary Demand

MARCH 1, 2024

Comprehensive APIs: A suite of APIs should facilitate the seamless integration of proprietary, licensed, and partner datasets, empowering clients to incorporate their data into the platform’s ecosystem effortlessly. Traditionally, data analysis in B2B SaaS required significant human effort.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

TrustRadius Marketing

JANUARY 24, 2023

10 Chatbot Access for up to 100 agents 100 campaign contacts Chat analytics Inbox views for customer conversations Shopify and WordPress integrations Zoho CRM 8.3/10 Analytics can also track important metrics from bot interactions. Free Software for Customer Engagement trScore Free Features Totango 8.2/10

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Sprout Social

NOVEMBER 29, 2023

Uncover important insights about your audience. There’s no doubt that automation tools help you learn more about your target audience. From breaking down what hashtags people use to suggesting accounts to follow, bots encourage you to take a deeper dive into your audience’s preferences. We say no—but only if you do it right.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Sprout Social

JUNE 27, 2023

Only then will you get the most comprehensive view of your audience. Create more impactful content Review analysis reveals what type of content resonates the most with your audience, which will help you deliver more relevant social posts for better engagement. Don’t hesitate to ask for feedback from your audience.

Ideal Customer Profiles 127

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 127

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Google Analytics. They decided to approach it as an opportunity to learn other ways to find their audience. We took a slightly different approach. Remarketing.

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Atomic Reach

APRIL 3, 2023

If audiences don't trust an influencer, mistrust is going to carry over to your brand. In contrast to other paid advertising media, influencer marketing has suffered from a lack of standardized key performance indicators, data collection guidelines, and analytics tools. Our commitment to authenticity begins with our API partner Reddit.

Creativity 59

Creativity Advertising Agencies API Class 59