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The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. ” —  Blogging Wizard (Analytics).

SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python. SAS’s growth and financial performance have been just fine despite the new competition, thanks to technical leadership in its core analytical products and pry-it-from-my-cold-dead-hands loyalty of its core customers.

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The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bit.ly. Piwik.

50 Useful Machine Learning & Prediction APIs

Opentopic

We present a list of 50 APIs selected from areas like machine learning, prediction, text analytics & classification, face recognition, language translation etc. Start consuming APIs! As the Artificial intelligence & Machine learning based applications evolve, we see numerous mash ups of APIs to experiment with. Get started with this list of selected APIs to explore their capabilities & features. The post 50 Useful Machine Learning & Prediction APIs appeared first on Opentopic. Cognitive Technology

API 10

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site.

Analytics CEO makes a passionate case against marketing attribution

chiefmartech

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Were you instead looking for medium-specific optimization through behavioral, cookie-based analytics and testing? Digital analytics may then be what you need. BLACK HOLE. Not at all.

Case 54

Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns

Customer Experience Matrix

Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. In the meantime, Zaius can capture data from Web sites and email through Javascript tags, from mobile apps through a System Development Kit, and from pretty much anything through APIs and batch uploads. Analytics include dashboards, attribution reports, and funnel analyses that track customers through a purchase process. So what fooled me about Zaius?

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5 Essential Insights You Can Uncover Using Twitter Analytics

Hubspot

When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. The most useful feature I''ve found is the ability to export data from the Twitter API as a CSV file.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

Press Release:  New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. About Infer. Additional Resources. Learn more on the Infer blog. Follow Infer on Twitter @InferInc.

Are you using Universal Analytics?

Volacci

Are you using Universal Analytics yet? If not, get ready for it - Google will soon be upgrading all legacy Google Analytics accounts to Universal Analytics. If you haven''t heard about Universal Analytics, here''s a quick summary of what you can expect: Track users, not visits. Well, with Universal Analytics you''ll now be able to track with MORE devices.

Twitter to Launch New Ad API, and Other Marketing Stories of the Week

Hubspot

With social networks like Facebook and LinkedIn offering ad APIs of their own, Twitter has decided to jump on the display advertisement bandwagon. Twitter will be turning up the heat on its advertising platform by introducing its new ad API this quarter. Twitter has been busy promoting its ad API to a number of agency execs and social ad firms in preparation for its launch.

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Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.

Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers

Customer Experience Matrix

Here’s another log for that fire: Model Factory from Modern Analytics , which promises as many models as you want for a flat fee starting at $5,000 per month. Modern Analytics has staff to help with that, but it can still be a substantial task. Better still, Modern Analytics has experience connecting to APIs of common data sources such as Salesforce.com , so a new feed from a familiar source usually takes just a few hours to set up. Scores from passing models are pushed to client systems in files, API calls, or whatever else has been set up during implementation.

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3 Important Google Analytics Data Quirks

KoMarketing Associates

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back. This cap is 500,000 Sessions. How can I avoid Sampling? TL;DR.

Outside-in marketing: a pragmatic approach to content marketing

Biznology

The planning, publishing, and iteration of content requires big data analytics. Marketers need to integrate search query, social listening, persona, web analytics, and even CRM data into one model of customer behavior that informs content.  . The big data analytics practices at the heart of outside-in marketing are not heard by themselves. Don’t worry. Like this post?

Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers. They are, after all, experts at seeing the future.

SAS Unveils High Performance Analytics Technology

Customer Experience Matrix

The story this year was simple: “big data”, and SAS’s “high performance analytics” approach to taming it. Of course, “high performance analytics” is what SAS has always done and, like “big data” itself, the term is relative. What SAS specifically presented was a re-engineering of its core analytical procedures to run in “shared nothing” multi-processor environments. The company revealed a just a few new products at the conference, most notably a Visual Analytics tool that uses in-memory processing to render billion-row data sets in seconds.

The Right Data Fuels the Artificial Intelligence Race

HG Data

And why the HG Partner API is helping companies bring our data into their applications. Big Data Business Intelligence Innovation Uncategorized Adobe Sensei AI Artificial Intelligence B2B Cortana Intelligence data Data Science data scientist HG Data HG Partner API IBM Watson Microsoft Azure Oracle predictive analytics R&D Salesforce Salesforce Einstein third party dataIn 1957, Army mathematician Wiliam D. Mellin argued that because computers can’t think, the quality and accuracy of their output was only as good as the programming and data going in. Mellin was wrong.

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It seems like SurePulse is surely set up to do it. Like this post?

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What is Predictive Marketing?

SalesPredict

Predictive marketing is the practice of utilizing predictive analytics, historical data, trends, and patterns to predict future outcomes. Today, online connectivity and open application programming interfaces (APIs) are the standard for databases that easy access to was once unfathomable. The most common use of predictive marketing analytics today is within a companies' CRM.

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies. Demandbase API vs SmartForms integrations. Demandbase or ReachForce? Lead Scoring

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies. Demandbase API vs SmartForms integrations. Demandbase or ReachForce? Lead Scoring

Twitter Introduces Free Twitter Web Analytics Tool

Hubspot

Ever get a hankering for some Twitter web analytics? Twitter announced today that it will be releasing its own official Twitter Web Analytics tool, which is aimed at helping website owners understand how much traffic they generate from Twitter as well as the effectiveness of Twitter integrations on their websites. Well, it looks like your craving is about to be satisfied.

API 11

Add Some Zoom to Your Productivity with SyncApps by Cazoomi

Vertical Response

SyncApps by Cazoomi solves this problem by keeping your campaigns, contacts, lists, and analytics synced. API and Developer Business Management Product Updates integrationsBeing an effective online marketer in 2015 means using numerous applications to get the word out. What is SyncApps? SyncApps is an integration framework created to unite your company’s data. How Does it Work?

AgilOne Combines Marketing Database, Analytics and Execution: Yep, That's a Customer Data Platform

Customer Experience Matrix

As Artun tells the story, the company was created to provide marketers with a packaged, cloud-based version of the advanced data management, analytics, and execution capabilities that are usually available only to the largest and richest firms. The system builds on these to deliver packages of standard alerts, reports, guided analytics, individual customer profiles, and campaign lists.

The dashboard has finally been perfected

Biznology

never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Have some structured data, XML, OPML, RSS, ATOM, or an API and you can create your own widgets that are purely suited to your own business needs. Google Analytics. Google Analytics (Real Time). Push API.

Facebook's Miscalculated Metrics: What Marketers Need to Know

Hubspot

Exported and API reach data. In Facebook’s Analytics for Apps dashboard, “referrals” are intended to measure the number of clicks on a post that were directed to an app or website. Social Media Marketing Data Analytics Daily TacticalOver the past couple of months, you may have heard some things about Facebook's metrics. There was talk of numbers -- lots of them. What Happened?

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Facebook Enhances Analytics to Enable Smarter Ad Targeting for Marketers

Hubspot

Now that Timeline for brand pages and Premium Advertising is all rolled out, they've stepped up their game yet again with some brand new -- extremely robust -- analytics that I'm sure they hope will encourage marketers and business owners to spend more (and better targeted) dollars on their ad platform. What if I'm Not Using the Facebook Ads API? Honestly? Page likes. Page post likes.

API 10

Design Thinking for User Centricity: An Interview With HG Data VP of Product Faith Chiang

HG Data

Right now, HG Data’s datasets are our core product, one that we are able to deliver to customers and partners as such.  HG Data has seen tremendous success with customers that have the analytic capabilities in place to discern and extract value from our market intelligence.  We also have a strong partner API and ecosystem for companies that benefit from having our data as part of a larger system that they use for a particular purpose. Product strategists have a lot to think about. Here’s what she had to say: You recently joined HG Data as Vice President of Product.

Image Recognition technology is a goldmine for marketers

grow - Practical Marketing Solutions

Using sophisticated application programming interfaces (APIs), developers have made it possible for users to take a picture of an object or person, and immediately learn where to buy the object shown, or where to connect with the person photographed. By Kerry Gorgone, {grow} Contributing Columnist. I am admiring a stranger’s purse. post our happy moment on Instagram.

New Snapchat Marketing Opportunities Arise with Upcoming API

Content Standard

Based on Snapchat sources, Digiday reported that marketers may soon have access to API support for the vanishing images app. The API Playing Field. When it’s rolled out, a new API would be a huge step for Snapchat. It is this hole in data that marketers are hoping to see filled by the release of an open API. Will the API solve these Snapchat marketing problems?

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

Using the new Webmaster Tools API from Google, I gathered the top keyword driving traffic to each of the individual URLs. SEO Analytics Content Marketing Daily Weekly CanonicalI've always had a love affair going on with data. Any campaigns that I've worked on in the past have revolved heavily around number crunching and analysis. From each of the URLs, we extracted: The article title.

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

Hubspot

While Moz finished running the previous test, we decided to dive into our analytics to find that question's answer. Then, my teammate Zack Wolfson built a script that used our API to pull each post’s views (and their sources) over its first 6 months (this includes paid data, unlike the first part of the experiment). Blogging Analytics Daily WeeklyOur Metrics. FAQs] ). Traffic.

Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue

Hubspot

If you have another CRM, you can use the Deals API to set up your custom integration. Analytics As marketers, we constantly hear about the importance of closing the loop on our marketing campaigns -- but that doesn''t just mean tracking to see how many views, clicks, and leads they generate. Of course, it can tell you how much money you made in the last month. Next Steps.

The Role of Data in Predictive Marketing

Orb Intelligence

Customer success tools such as  Gainsight ,  Preact , and  Bluenose Analytics  even help after the deal has been successfully closed and the lead has become a customer: They predict which of the customers is likely to churn (drop away), and they help identify upsell opportunities for happy customers. Predictive Marketing B2B data B2B Marketing predictive analyticsEnigma.io

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase. Astonishingly, four years have passed since I last wrote about them.

Claritix Assembles Marketing Data for Analysis: Maybe That's Enough

Customer Experience Matrix

Most of the work in any marketing analytics project is integrating data from multiple systems. It can connect with others through standard APIs. It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics. Here’s a deeper look. The specific measures depend on the data type.