Trending Sources

SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python. SAS’s growth and financial performance have been just fine despite the new competition, thanks to technical leadership in its core analytical products and pry-it-from-my-cold-dead-hands loyalty of its core customers.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS. BEYOND SENTIMENT ANALYTICS. FREE MONITORING SERVICES.

Isabelle Guis, Egnyte CMO: How to Achieve Real Time ROI with Data Analytics and Strategy

Crimson Marketing

What’s more, the insights gained from marketing analytics can go a long way to improvements in product development and customer service as well. In this Moneyball for Marketing Podcast, Isabelle shares insights from her experience building and executing a business driven marketing analytics organization. IT = Internal Teamwork: “ IT is the no in innovation,” too often, says Isabelle.

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3 Important Google Analytics Data Quirks

KoMarketing Associates

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back. This cap is 500,000 Sessions. How can I avoid Sampling? TL;DR.

5 Essential Insights You Can Uncover Using Twitter Analytics

Hubspot

When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. The most useful feature I''ve found is the ability to export data from the Twitter API as a CSV file.

Are you using Universal Analytics?

Volacci

Are you using Universal Analytics yet? If not, get ready for it - Google will soon be upgrading all legacy Google Analytics accounts to Universal Analytics. If you haven''t heard about Universal Analytics, here''s a quick summary of what you can expect: Track users, not visits. Well, with Universal Analytics you''ll now be able to track with MORE devices.

Twitter to Launch New Ad API, and Other Marketing Stories of the Week

Hubspot

With social networks like Facebook and LinkedIn offering ad APIs of their own, Twitter has decided to jump on the display advertisement bandwagon. Twitter will be turning up the heat on its advertising platform by introducing its new ad API this quarter. Twitter has been busy promoting its ad API to a number of agency execs and social ad firms in preparation for its launch.

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Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers

Customer Experience Matrix

Here’s another log for that fire: Model Factory from Modern Analytics , which promises as many models as you want for a flat fee starting at $5,000 per month. Modern Analytics has staff to help with that, but it can still be a substantial task. Better still, Modern Analytics has experience connecting to APIs of common data sources such as Salesforce.com , so a new feed from a familiar source usually takes just a few hours to set up. Scores from passing models are pushed to client systems in files, API calls, or whatever else has been set up during implementation.

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Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It seems like SurePulse is surely set up to do it. Like this post?

Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers. They are, after all, experts at seeing the future.

SAS Unveils High Performance Analytics Technology

Customer Experience Matrix

The story this year was simple: “big data”, and SAS’s “high performance analytics” approach to taming it. Of course, “high performance analytics” is what SAS has always done and, like “big data” itself, the term is relative. What SAS specifically presented was a re-engineering of its core analytical procedures to run in “shared nothing” multi-processor environments. The company revealed a just a few new products at the conference, most notably a Visual Analytics tool that uses in-memory processing to render billion-row data sets in seconds.

What is Predictive Marketing?

SalesPredict

Predictive marketing is the practice of utilizing predictive analytics, historical data, trends, and patterns to predict future outcomes. Today, online connectivity and open application programming interfaces (APIs) are the standard for databases that easy access to was once unfathomable. The most common use of predictive marketing analytics today is within a companies' CRM.

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Twitter Introduces Free Twitter Web Analytics Tool

Hubspot

Ever get a hankering for some Twitter web analytics? Twitter announced today that it will be releasing its own official Twitter Web Analytics tool, which is aimed at helping website owners understand how much traffic they generate from Twitter as well as the effectiveness of Twitter integrations on their websites. Well, it looks like your craving is about to be satisfied.

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The dashboard has finally been perfected

Biznology

never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Have some structured data, XML, OPML, RSS, ATOM, or an API and you can create your own widgets that are purely suited to your own business needs. Google Analytics. Google Analytics (Real Time). Push API.

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies. Demandbase API vs SmartForms integrations. Demandbase or ReachForce? Lead Scoring

Demandbase API vs ReachForce Form Appending Solutions

B2B Lead Blog

We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? In recent weeks, we’ve welcomed a number of new customers switching over from the Demandbase API forms solution, the only area of business overlap between our two fine companies. Demandbase API vs SmartForms integrations. Demandbase or ReachForce? Lead Scoring

Facebook Enhances Analytics to Enable Smarter Ad Targeting for Marketers

Hubspot

Now that Timeline for brand pages and Premium Advertising is all rolled out, they've stepped up their game yet again with some brand new -- extremely robust -- analytics that I'm sure they hope will encourage marketers and business owners to spend more (and better targeted) dollars on their ad platform. What if I'm Not Using the Facebook Ads API? Honestly? Page likes. Page post likes.

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Add Some Zoom to Your Productivity with SyncApps by Cazoomi

Vertical Response

SyncApps by Cazoomi solves this problem by keeping your campaigns, contacts, lists, and analytics synced. API and Developer Business Management Product Updates integrationsBeing an effective online marketer in 2015 means using numerous applications to get the word out. What is SyncApps? SyncApps is an integration framework created to unite your company’s data. How Does it Work?

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AgilOne Combines Marketing Database, Analytics and Execution: Yep, That's a Customer Data Platform

Customer Experience Matrix

As Artun tells the story, the company was created to provide marketers with a packaged, cloud-based version of the advanced data management, analytics, and execution capabilities that are usually available only to the largest and richest firms. The system builds on these to deliver packages of standard alerts, reports, guided analytics, individual customer profiles, and campaign lists.

Image Recognition technology is a goldmine for marketers

grow - Practical Marketing Solutions

Using sophisticated application programming interfaces (APIs), developers have made it possible for users to take a picture of an object or person, and immediately learn where to buy the object shown, or where to connect with the person photographed. By Kerry Gorgone, {grow} Contributing Columnist. I am admiring a stranger’s purse. post our happy moment on Instagram.

Integrating Online Video with Your Marketing Tech Stack

It's All About Revenue

First of all, there’s no need to get too technical here because marketers don’t need to be fluent in things like RESTful APIs and webhooks. When video flows freely to web publishers via connectors and/or media management APIs from your OVP to your CMS, video becomes accessible to every person in your organization who publishes content. Step 3: “Can you hear me now?”

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The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

Using the new Webmaster Tools API from Google, I gathered the top keyword driving traffic to each of the individual URLs. SEO Analytics Content Marketing Daily Weekly CanonicalI've always had a love affair going on with data. Any campaigns that I've worked on in the past have revolved heavily around number crunching and analysis. From each of the URLs, we extracted: The article title.

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

Hubspot

While Moz finished running the previous test, we decided to dive into our analytics to find that question's answer. Then, my teammate Zack Wolfson built a script that used our API to pull each post’s views (and their sources) over its first 6 months (this includes paid data, unlike the first part of the experiment). Blogging Analytics Daily WeeklyOur Metrics. FAQs] ). Traffic.

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Claritix Assembles Marketing Data for Analysis: Maybe That's Enough

Customer Experience Matrix

Most of the work in any marketing analytics project is integrating data from multiple systems. It can connect with others through standard APIs. It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics. Here’s a deeper look. The specific measures depend on the data type.

Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue

Hubspot

If you have another CRM, you can use the Deals API to set up your custom integration. Analytics As marketers, we constantly hear about the importance of closing the loop on our marketing campaigns -- but that doesn''t just mean tracking to see how many views, clicks, and leads they generate. Of course, it can tell you how much money you made in the last month. Next Steps.

How to Reduce Your Website's HTTP Requests

Hubspot

For example, the API can tell you precisely when the HTTP request for an image started, and when the image's final byte was received. Analytics Design Daily CanonicalEvery time you surf the web, there's a whole world of technical stuff going on behind the scenes. But marketers need to have, at minimum, a general understanding of what's going on behind the scenes of their website.

Strikedeck Adds Automation to Customer Success Management

Customer Experience Matrix

On the other hand, several do use rules and/or predictive analytics to help manage the post-purchase portion of the customer relationship – making them possible Journey Orchestration Engines (JOEs). Most notably, it takes data from many sources: not just CRM and its own tracking codes, but also customer support, marketing automation, analytics tools, and any other system with a suitable API connector. This made them a fifth subtype of Customer Data Platforms (CDPs), along with systems based on marketing, lead scoring, sales advisory, and tag management.

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase. Astonishingly, four years have passed since I last wrote about them.

What Mobile Buyers Are REALLY Doing on Your Website

Hubspot

According to data from three of Facebook’s biggest ad API partners (who help companies purchase ads) mobile Sponsored Stories are generating more than 13 times the clickthrough rates of all Facebook desktop ads. You can use Google Analytics to get a breakdown of your mobile visitors. intermediate mobile marketing analytics We are multi-tasking phenoms. Mobile Behavior and Ads.

Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

Tealium now offers connectors to gather data in other ways including APIs, batch file transfers, and system development kits (SDKs) for mobile apps. Users can connect with additional systems through Webhooks, SDKs, or APIs. But it doesn’t do multi-step campaigns, predictive analytics, offer tracking, and supporting functions like content management. Let’s step back a bit.

The Convergence of MarTech and AdTech Platforms

Captora

To ensure we have the same understanding of these concepts, it is useful to look at more traditional definitions of these terms: Marketing Technology – Platforms and tools used by marketing and sales organizations to manage and nurture leads, manage opportunities and customer contacts and funnel analytics and attribution. Display Advertising, Video Advertising.

20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

If you’ve connected your Webmaster Tools account with Google Analytics, this information is still accessible to evaluate non-branded versus branded keyword percentages. While it’s not likely a competitor will provide you access to their own web analytics tools, consider the following performance benchmarks as a first step: Pages indexed in Google (search query: site:domain.com).

Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)

Customer Experience Matrix

As Pointillist’s self-chosen label suggests, its own roots are in customer data analytics, not execution. When I spoke with Pointillist a few weeks ago, the list would be a file export, but API connections were close to being ready. While APIs to push data to other systems are under development, APIs that let external systems pull data from Pointillist are already available.

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Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Customer Experience Matrix

External systems like Web sites can also accessed the data in real time via API calls. sentiment analysis social marketing automation marketing automation predictive modeling prospect database mintigo semantic analytics data enhancement interestbase web data analysis But harvesting that data has been frustratingly difficult. More advanced technology does exist.

The Role of Data in Predictive Marketing

Orb Intelligence

Customer success tools such as  Gainsight ,  Preact , and  Bluenose Analytics  even help after the deal has been successfully closed and the lead has become a customer: They predict which of the customers is likely to churn (drop away), and they help identify upsell opportunities for happy customers. Predictive Marketing B2B data B2B Marketing predictive analyticsEnigma.io

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

Of course, if you want more versatility (additional profiles, analytics, etc.), Provides analytics for posts , so you can determine what kind of posts draw the best engagement from your audience, and when you should post to achieve the best reach. Pinterest is not yet integrated , but once the “taste graph” offers an API, that should change. Hootsuite / Seesmic. Tweetdeck.

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]

bizible

Marketing operations professionals strive to provide the information that improves decision making, implement the best technologies, and govern the analytics process. Build strong relationships with leadership team through the delivery of metrics and governance of analytic processes. Marketing Channels / Channel Analytics. Website / Web Analytics. Attribution.

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5 Key Ingredients of a Positive & Profitable Partner Experience

It's All About Revenue

Look for a CMM platform that allows partners to personalize syndicated content, pairs socially-relevant content with assets like white papers and videos to enhance partner credibility, and delivers in-depth analytics to measure social media efforts and impacts. Key Ingredient #4: Shared Analytics. It’s never been more important to examine and improve partner relationships.

The social media listening market is maturing

Biznology

Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. My point Monday was that the Convey API allows the people who need accurate sentiment analysis to pay for it, even though monitoring platforms are getting cheaper and cheaper and not offering that kind of accuracy. And for good reason.

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How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement. Search Engine Marketing Blog Social Media Strategies Web Analytics But that is starting to change. Facebook. Twitter.

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Wise.io Provides Another Choice for Automated Predictive Modeling

Customer Experience Matrix

connects to any system with an open API, which includes most major software-as-a-service products. The system can also take non-API feeds such as batch data loads, although this takes more custom work. Adding a new data source would take some help from the vendor but should be pretty quick unless the source lacks a standard API or export tools. inputs. external data. outputs.

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Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions

Customer Experience Matrix

In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.

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