Use relevant keywords in blog posts, and track whether it’s working by using website analytic applications. Maintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. photo courtesy digitalart ). Raw Sales. For retailers and service providers, the most obvious reason to host a business blog is to peddle products or services. Customer Service. MORE >>

If you’re analytical, you’ll teach using data. Analytic Learning  – Listening to and thinking about information; seeking facts, thinking through ideas; learning what the experts think. Remember the  4 E’s  of Better Business Blogging ? It’s my short hand memory checklist before publishing a blog post: Educate, Entertain, Engage & Enrich readers. You write to  educate,   entertain,   engage and enrich  readers when you want to build readerships and get great results with your blogging. When it comes to educating readers, it’s important to take a page out of teachers’ notebooks. MORE >>

Analytic learners. Analytic learners:  Next, in your blog post, address the  “What.&#  After you grab attention with the  Why,  you state  what  you’re writing about. This is important: You want your blog posts to  educate, entertain, engage, and enrich  readers of your business blog. Aim for all four of these goals when blog writing, and you can’t go wrong. What do you need to remember when writing a post that’s designed to educate ? wrote about that here: Educate Your Readers , about the four different  learning styles  of blog readers. Common sense learners. MORE >>

Incorporate analytics – and study them. There are so many easy-to-use blogging analytics tools out there. The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it! Just look at Perez Hilton. Of course, being a winning blogger is more than just creating good content. You have to be able to get people to read what you write on a consistent basis. Use social media. MORE >>

Tim masters two things that make him credible and trustworthy: Research, data and analytics: he backs up what he says with numbers and facts. How much personality should you show on your blog without becoming an ego-blogger ? Apparently you can share a lot of personal stories and anecdotes, even become a little outrageous and contrarian, according to Tim Ferris , author of The 4-Hour Workweek and now The 4-Hour Body. recommend listening to his short video about sharing your personality on your blog, an interview done by Rohit Bhargava , author of Personality Not Included. Digg this! MORE >>