Trevor Jonas explains how Google’s various tools — from Google News and blog search to Google Reader and Analytics — combined create a powerful and free social media monitoring platform, and how these would enable Google to “absolutely blow away any of the existing monitoring services tomorrow if it wanted to.&#. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. by Kuno Creative. MORE >>

majority of marketers worldwide say that less than half of all the analytics data they collect is actually useful for decision-making, and 34% say analytics are not integrated at all with their business plans. Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Pingdom ). MORE >>

McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Jim Wehmann predicts that social media measurement will move from inconsistent, ad hoc measures to more sophisticated approaches as the tools and techniques mature, as happened in the early days of the web with email and website analytics. If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Adoption soared. 85% of Inc. Magazine. MORE >>

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Jennifer Aaker. aaker. Ambal. MORE >>

Michael Vreeken provides step-by-step instructions on how to use Static FBML to create a custom landing page, embed videos, create a “fans only&# content area, insert Flash content or image rollovers, track your fan page visits with Google Analytics and more. It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. It started 2010 with roughly 350 million users and is now on its way to 600  million. Facebook Marketing Tips and Guides. As A.J. MORE >>