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Seven Expert Google Analytics Guides

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Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. Image credit: iMedia Connection.

The 15 Best Special-Purpose SEO Tools

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LinkResearchTools collects links from 24 different link data sources including MajesticSEO, Ahrefs, SEMrush , Moz,  Google Analytics, Google Search Console, Facebook, and Twitter, and reports a wide range of metrics for each link (e.g., Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. Pricing:  $97.

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7 Common Myths About Big Data

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There is much feverish online discussion about “big data,” particularly in relation to whether smaller firms that aren’t already accustomed to the use of advanced analytics should embrace it for their operations. Yes, there are some very impressive platforms out there, capable of ingesting and performing advanced analytics on large data sets. ” 6.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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Expertise in websites analytics and online user behavior is crucial for these global marketing endeavors. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. Marketers can face challenges during such expansions, however. On Social Media.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

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There are a wide range of tools to help SEO professionals work more efficiently and effectively, from rank tracking, keyword research , and link building to analytics, competitive benchmarking , and “all-inclusive suite” type tools. This may include various analytics, monitoring, and keyword rank tracking tools. These are often your best leads. Sources of conversions.

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The 20 Best SEO Rank Tracker Tools

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Web analytics tools like Google Analytics or Clicky are great for the former. Special features: keyword grouping/categorization; geo tracking; Google Analytics integration; keyword suggestions. Special features: geo tracking; social metrics for Facebook, Twitter and Google+; Google Analytics integration; team management/collaboration. 16) STAT Search Analytics.

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The 12 Best Competitive Intelligence and Benchmarking Tools

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There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. very good spying tool where you can see your competitors website analytics.” The platform is really nicely designed and easy to understand so you’ll get benefit from it very quickly…This is a very intuitive platform with good social media analytics.”

47 Superb Social Media Marketing Stats and Facts

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The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) These are followed by social media management platforms like HootSuite (62%) and web analytics (e.g., Google Analytics) at 59%. Social media use isn’t quite universal—but it’s getting close. 70% of the U.S.

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

How to Calculate the ROI of Social Media Marketing [Infographic]

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After you have all that data, you must then move to using analytics in order to track it. Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? If you’re like many marketers, those questions probably bring a quizzical look to your face.

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How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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According to data by Google Analytics, a person spends (on average) 2 minutes and 27 seconds to skim through the testimonial page. Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. One day, he decides to try something new. He sends a small, yet powerful, email message along with his blogs to the clients.

The Single Most Important Element for Increasing B2B Lead Gen and Sales

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While there’s no question the concept has legs, it may be more powerful from an analytical standpoint to take a step back and ask exactly what “consumerization” means in a business context: what is it precisely about consumer marketing and sales that B2B professionals are seeking to emulate? This post originally appeared on MarketingProfs. slow response creates friction.

The 23 Best Content Ideation Tools

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Sample review:  “Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics.” Great content—the kind that resonates with your audience—starts with great topic ideas. Sometimes they magically come to you while you’re out for a morning run or enjoying an evening glass of wine on the deck. HubSpot.

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16 Enigmatic Business Blogging and Other Marketing Stats

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Perhaps not coincidentally, CMOs also plan to boost spending on marketing analytics from 6.4% of total marketing budgets currently to 11.7% As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. For example, what percentage of businesses maintain company blogs? But apparently not. Meghan M. ClickZ ). 3.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Six Expert Guides to Measuring Content Marketing Results

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Derek Edmond illustrates “how to demonstrate B2B content marketing performance in association with three primary challenges: brand awareness, thought leadership and engagement,” using common tools like Google Search Console (formerly Webmaster Tools), Facebook Insights, Twitter Analytics, SharedCount , and Google Analytics. ” Content Marketing Web Analytics Aaron Agius content marketing ROI content marketing value Derek Edmond Kieran Flanagan marketing measurement Michael Brenner Michael Estrin Rob Petersen Seth GodinImage credit: B2B Marketing Insider.

This One Thing Has Become The New SEO Reputation Management Secret This Year

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Be sure to utilize the Google KeyWord Planner Tool , Google Analytics (you can set threshold alerts to be automatically emailed to you) to help improve your brands reputation by creating quality, topical and keyword-based content that your audience is searching for. Guest post by Jon Rognerud. What Search Engines Are Looking For? 1) High Authority Domains. Free tools to get you started.

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The Six Best Google+ Marketing Tools

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Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Here are half a dozen of the most popular, as ranked by reviewers.

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What CMOs Need to Know That Will Keep CEOs and CFOs Happy

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Marketing Strategy Web Analytics b2b marketing Content Marketing web marketing performance measurement Web Presence OptimizationThis guest post from Kirsten Chapman was originally published on LinkedIn. Modern marketing and business are defined by one thing: The Web. Invariably, the next question is: so where are the KPIs? Good question. And the answer lies in how the Web is viewed.

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10 of the Best Web Analytics Guides and Tips of 2013

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Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. downloadable custom Google Analytics reports by iMedia Connection. Know Your Social Traffic With These 3 Google Analytics Powerviews by Search Engine People. ” How to Filter Bot Traffic From Your Google Analytics by LunaMetrics.

In B2B Marketing, Don’t Forget the Basics

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Which technologies do we need to watch next, to understand their impact on marketing strategies and tactics—”big data” analytics? Email Marketing Events Marketing Strategy b2b lead generation b2b marketing trends big data analytics Blockbuster Video Chief Marketer direct mail email marketing infographics the internet of things trade show marketing wearables Wearables?

The Five Best Infographic Creation Tools and Services

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Sample review:  “Vennage is a social analytics and marketing company that offers infographics and other designs as part of its service package. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Infographics are in some cases the first choice for presenting research findings. Google Review Count:  3,600,000.

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14 Dazzling Digital Marketing Stats and Facts

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42% of CMOs say that analytics skills will become a core competence in marketing (really – only 42%?); 27% believe earned media will become more important than paid or owned media. Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” MediaPost ). 4.

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83 Exceptional Social Media and Marketing Statistics for 2014

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“Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

14 Brilliant B2B Marketing Strategy Guides

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The old “sales funnel” model is giving way to more sophisticated analytical frameworks. Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant. What types of messages matter most to today’s buyers?

48 Phenomenal SEO Guides, Tips & Tactics

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SEO is analytics. SEO Checklist: 60 essential checks before launching a website by Web SEO Analytics. ** 5 STARS. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. by Forbes.

The 28 Best Influencer Marketing Tools

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Both the newsroom and the email are responsively designed to look great on desktop, tablet, and mobile devices, and every email includes analytics to help you track response rate.” Sample review:  “Looking to spy on competitors’ blog post analytics? Interest in influencer marketing is skyrocketing. Google Review Count:  217,000. ” —  ViralBlog. Pricing:  free.

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23 Outstanding Social Media Marketing Guides

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” 7 Multi-Platform Social Media Analytics Tools by RazorSocial. ** 5 STARS. Ian Cleary reviews seven “very useful social media analytics tools.” Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors,  expectations will inevitably increase. What trends and changes in social media do marketers need to stay on top of?

The 26 Best All-in-One SEO Tool Suites

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Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Showcase reviews: Kissmetrics, Robbie Richards. 7) Authoritas (formerly Analytics SEO). You’ll receive data from Google Analytics to increase search volume.” SEO has a lot of moving parts.

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Six Best Practices for Marketing with White Papers

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One example is Docalytics , an online platform which extends the utility of PDF documents by adding analytics capabilities (e.g., Though the format is sometimes misused (i.e., At their best, white papers accomplish two mutually beneficial goals: • They provide readers with valuable, actionable, vendor-agnostic (or at least mostly agnostic) information about a trend, concept or topic.

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22 Expert Guides and Reviews of 200+ Social Media Tools

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Erik Emanuelli offers compact reviews of free social media monitoring tools ranging from Google Analytics and YouTube Analytics to Twitter-specific tools like Tweetstats and Twitter Counter , which “is a useful service to measure some parameters of Twitter, like the followers growth rate, the average number of tweets per day, and more. Image credit: Buddy Media. viralWoot

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18 (of the) Best Web Analytics Guides of 2011

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When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

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Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own. event sponsorships, community outreach, analyst coverage, trade association membership) components. email marketing. by Forbes.

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

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50 Top Tools for Social Media Monitoring, Analytics, and Management by Pamorama. ** 5 STARS. Includes detailed analytics for all your posts”) to UberVU  (“Keeps track of all the major social media platforms in real time and delivers opportunities for audience engagement”). ” stage to the “how do I do it?” ” phase. 90% of Inc. by Social-Hire.

Three Things Smart B2B Marketers Will be Doing in 2016

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As illustrated in Scott Brinker’s graphic below, marketers now have access to an incredible array of software tools to help with all aspects of their roles, from online advertising and email marketing to social media management, content development, project management, lead nurturing, and big data analytics. Here are three key takeaways plus some additional musings.

26 Outstanding LinkedIn Tips and Tactics

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” LinkedIn To Launch Targeting and Analytics for Company Pages by The Content Strategist. Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking? million in revenue.

17 Helpful SEO Tools and Tool Reviews

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Social analytics? The obnoxious full-screen pop-up unfortunately prevents this from getting a five-star rating, but once your past that, you’ll find here an outstanding list from Brad Knutson of free tools for evaluating key aspects of SEO: technical SEO, content and keyword research, local search, inbound links, traffic estimates, and social analytics. Competitive analysis?

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28 (of the) Best Business Blogging Guides and Tips of 2013

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Douglas Burdett recommends “nine tactics (that) will get your blog discovered by more readers,” from looking for and capitalizing on trends in your blog analytics and publishing original data to being controversial by “taking a stand and backing it up with data.” Still—not every company that blogs realizes the medium’s full potential. by jeffbullas.com. Stop It!

87 More Vital Social Media Marketing Facts and Stats for 2012

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majority of marketers worldwide say that less than half of all the analytics data they collect is actually useful for decision-making, and 34% say analytics are not integrated at all with their business plans. Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Should you include Pinterest in your mix?

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