Webbiquity

Trending Sources

The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. 1) Google Analytics. Pricing: free.

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. Image credit: iMedia Connection.

The 21 Best Content Curation Tools

Webbiquity

Curata features powerful analytics that measures performance and sales pipeline impact.” — SnapApp. 23: The 29 Best Web Analytics Tools. #24: Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. 1) Storify. 2) Pocket.

The 15 Best Special-Purpose SEO Tools

Webbiquity

LinkResearchTools collects links from 24 different link data sources including MajesticSEO, Ahrefs, SEMrush , Moz, Google Analytics, Google Search Console, Facebook, and Twitter, and reports a wide range of metrics for each link (e.g., Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. 2) MozBar.

Tools 118

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity

Expertise in websites analytics and online user behavior is crucial for these global marketing endeavors. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. Marketers can face challenges during such expansions, however. On Social Media. A U.S.

7 Common Myths About Big Data

Webbiquity

There is much feverish online discussion about “big data,” particularly in relation to whether smaller firms that aren’t already accustomed to the use of advanced analytics should embrace it for their operations. Yes, there are some very impressive platforms out there, capable of ingesting and performing advanced analytics on large data sets. ” 6.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

11) Analytics are important—but use them the right way. Google Analytics provides a treasure trove of website visitor data, for free. Use analytics trend data to help tune your timing and tactics. Though Google Analytics is valuable, it’s not perfect “out of the box.” Hence, 1,000. 1) Persistence is essential. Quality matters. Or right after lunch.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity

Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs. combined. combined.

Stats 138

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

The 24 Best Visual Content Creation Tools

Webbiquity

A cloud-based Visual Analytics Platform to create rapid visualization of business information and dynamic data sets. Sample review: “These top data/analytics tools will help you grow your startup in 2016…(use) Maptive for quickly data interpretation and action upon complex location-based data.” Visual and video content will become increasing important.” Wrike.

Tools 93

15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

There are a wide range of tools to help SEO professionals work more efficiently and effectively, from rank tracking, keyword research , and link building to analytics, competitive benchmarking , and “all-inclusive suite” type tools. This may include various analytics, monitoring, and keyword rank tracking tools. These are often your best leads. Sources of conversions.

SEO 99

47 Superb Social Media Marketing Stats and Facts

Webbiquity

The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) These are followed by social media management platforms like HootSuite (62%) and web analytics (e.g., Google Analytics) at 59%. Social media use isn’t quite universal—but it’s getting close. 70% of the U.S.

Stats 125

The 32 Best Twitter Marketing Tools

Webbiquity

View analytics on any user’s tweets, retweets, replies, mentions, and hashtags; export Twitter activity; monitor interactions with your followers; batch add/remove people from your lists; see who’s not following you back; and track your follower growth over time. Real-time monitoring and analytics for Twitter. 11) Twitter Analytics. RazorSocial (Analytics).

Tools 63

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. A very good spying tool where you can see your competitors website analytics.” The platform is really nicely designed and easy to understand so you’ll get benefit from it very quickly…This is a very intuitive platform with good social media analytics.”

The 20 Best SEO Rank Tracker Tools

Webbiquity

Web analytics tools like Google Analytics or Clicky are great for the former. Special features: keyword grouping/categorization; geo tracking; Google Analytics integration; keyword suggestions. Special features: geo tracking; social metrics for Facebook, Twitter and Google+; Google Analytics integration; team management/collaboration. 16) STAT Search Analytics.

Tools 68

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

According to data by Google Analytics, a person spends (on average) 2 minutes and 27 seconds to skim through the testimonial page. Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. One day, he decides to try something new. He sends a small, yet powerful, email message along with his blogs to the clients.

The 23 Best Content Ideation Tools

Webbiquity

Sample review: “Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics.” Great content—the kind that resonates with your audience—starts with great topic ideas. Sometimes they magically come to you while you’re out for a morning run or enjoying an evening glass of wine on the deck. <!__more–>Links

Tools 103

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

After you have all that data, you must then move to using analytics in order to track it. Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? If you’re like many marketers, those questions probably bring a quizzical look to your face.

ROI 88

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

Perhaps not coincidentally, CMOs also plan to boost spending on marketing analytics from 6.4% As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing.

The Single Most Important Element for Increasing B2B Lead Gen and Sales

Webbiquity

While there’s no question the concept has legs, it may be more powerful from an analytical standpoint to take a step back and ask exactly what “consumerization” means in a business context: what is it precisely about consumer marketing and sales that B2B professionals are seeking to emulate? This post originally appeared on MarketingProfs. A slow response creates friction.

Six Expert Guides to Measuring Content Marketing Results

Webbiquity

Derek Edmond illustrates “how to demonstrate B2B content marketing performance in association with three primary challenges: brand awareness, thought leadership and engagement,” using common tools like Google Search Console (formerly Webmaster Tools), Facebook Insights, Twitter Analytics, SharedCount , and Google Analytics. ” Content Marketing Web Analytics Aaron Agius content marketing ROI content marketing value Derek Edmond Kieran Flanagan marketing measurement Michael Brenner Michael Estrin Rob Petersen Seth GodinImage credit: B2B Marketing Insider.

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity

Be sure to utilize the Google KeyWord Planner Tool , Google Analytics (you can set threshold alerts to be automatically emailed to you) to help improve your brands reputation by creating quality, topical and keyword-based content that your audience is searching for. Guest post by Jon Rognerud. What Search Engines Are Looking For? 1) High Authority Domains. 2) Social Proof.

SEO 121

What CMOs Need to Know That Will Keep CEOs and CFOs Happy

Webbiquity

Marketing Strategy Web Analytics b2b marketing Content Marketing web marketing performance measurement Web Presence OptimizationThis guest post from Kirsten Chapman was originally published on LinkedIn. Modern marketing and business are defined by one thing: The Web. Invariably, the next question is: so where are the KPIs? Good question. And the answer lies in how the Web is viewed.

In B2B Marketing, Don’t Forget the Basics

Webbiquity

Which technologies do we need to watch next, to understand their impact on marketing strategies and tactics—”big data” analytics? Email Marketing Events Marketing Strategy b2b lead generation b2b marketing trends big data analytics Blockbuster Video Chief Marketer direct mail email marketing infographics the internet of things trade show marketing wearables Wearables?

14 Dazzling Digital Marketing Stats and Facts

Webbiquity

42% of CMOs say that analytics skills will become a core competence in marketing (really – only 42%?); Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Image credit: AdWeek. But that figure is projected to jump to 75% within the next five years.

Stats 118

10 of the Best Web Analytics Guides and Tips of 2013

Webbiquity

Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. 9 downloadable custom Google Analytics reports by iMedia Connection. Know Your Social Traffic With These 3 Google Analytics Powerviews by Search Engine People. ” How to Filter Bot Traffic From Your Google Analytics by LunaMetrics.

The Six Best Google+ Marketing Tools

Webbiquity

Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Here are half a dozen of the most popular, as ranked by reviewers.

Tools 88

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

“Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

14 Brilliant B2B Marketing Strategy Guides

Webbiquity

The old “sales funnel” model is giving way to more sophisticated analytical frameworks. Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant. What types of messages matter most to today’s buyers?

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

SEO is analytics. SEO Checklist: 60 essential checks before launching a website by Web SEO Analytics. ** 5 STARS. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. by Forbes.

The Five Best Infographic Creation Tools and Services

Webbiquity

Sample review: “Vennage is a social analytics and marketing company that offers infographics and other designs as part of its service package. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Infographics are in some cases the first choice for presenting research findings. Infographic Creation Tools. Visual.ly

Tools 81

The 28 Best Influencer Marketing Tools

Webbiquity

Both the newsroom and the email are responsively designed to look great on desktop, tablet, and mobile devices, and every email includes analytics to help you track response rate.” Sample review: “Looking to spy on competitors’ blog post analytics? Interest in influencer marketing is skyrocketing. Here are 28 of the best tools for influencer research and outreach.

Tools 79

23 Outstanding Social Media Marketing Guides

Webbiquity

” 7 Multi-Platform Social Media Analytics Tools by RazorSocial. ** 5 STARS. Ian Cleary reviews seven “very useful social media analytics tools.” Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase. What trends and changes in social media do marketers need to stay on top of?

The 26 Best WordPress Plugins

Webbiquity

Make it easy for your readers to join your email list, share your articles and optimize with analytics. Showcase reviews: Blogging Wizard (Analytics), Blogging Wizard (Content), Entrepreneur, Hunter & Bard, Marketing Insider Group (Startup), Robbie Richards, SnapApp, Social Media Examiner. 16) Google Analytics by MonsterInsights. Blogging Wizard (Analytics). grow}.

Best 41

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

Erik Emanuelli offers compact reviews of free social media monitoring tools ranging from Google Analytics and YouTube Analytics to Twitter-specific tools like Tweetstats and Twitter Counter , which “is a useful service to measure some parameters of Twitter, like the followers growth rate, the average number of tweets per day, and more. Image credit: Buddy Media. viralWoot

Media 95

Six Best Practices for Marketing with White Papers

Webbiquity

One example is Docalytics , an online platform which extends the utility of PDF documents by adding analytics capabilities (e.g., Though the format is sometimes misused (i.e., At their best, white papers accomplish two mutually beneficial goals: • They provide readers with valuable, actionable, vendor-agnostic (or at least mostly agnostic) information about a trend, concept or topic.

Paper 126

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

50 Top Tools for Social Media Monitoring, Analytics, and Management by Pamorama. ** 5 STARS. Includes detailed analytics for all your posts”) to UberVU (“Keeps track of all the major social media platforms in real time and delivers opportunities for audience engagement”). ” stage to the “how do I do it?” ” phase. 90% of Inc. by Social-Hire.