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Three Things Smart B2B Marketers Will be Doing in 2016

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As illustrated in Scott Brinker’s graphic below, marketers now have access to an incredible array of software tools to help with all aspects of their roles, from online advertising and email marketing to social media management, content development, project management, lead nurturing, and big data analytics. Here are three key takeaways plus some additional musings.

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Seven Expert Google Analytics Guides

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Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. Image credit: iMedia Connection.

20 Tremendous Digital Marketing Stats and Facts

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Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs. combined. combined.

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The 23 Best Content Ideation Tools

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Sample review:  “Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics.” Great content—the kind that resonates with your audience—starts with great topic ideas. Sometimes they magically come to you while you’re out for a morning run or enjoying an evening glass of wine on the deck. HubSpot.

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Content Methodology: A Best Practices Report

Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. on social Google Analytics, engagement. Content. Definition II.

16 Enigmatic Business Blogging and Other Marketing Stats

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Perhaps not coincidentally, CMOs also plan to boost spending on marketing analytics from 6.4% of total marketing budgets currently to 11.7% As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. For example, what percentage of businesses maintain company blogs? But apparently not. Meghan M. ClickZ ). 3.

47 Superb Social Media Marketing Stats and Facts

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The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) These are followed by social media management platforms like HootSuite (62%) and web analytics (e.g., Google Analytics) at 59%. Social media use isn’t quite universal—but it’s getting close. 70% of the U.S.

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The Six Best Google+ Marketing Tools

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Complete Google+ analytics reporting, including engagement stats, follower growth, demographic information about your followers, and your best times and topics for posting. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Here are half a dozen of the most popular, as ranked by reviewers.

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How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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According to data by Google Analytics, a person spends (on average) 2 minutes and 27 seconds to skim through the testimonial page. Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. One day, he decides to try something new. He sends a small, yet powerful, email message along with his blogs to the clients.

The 12 Best Competitive Intelligence and Benchmarking Tools

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There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. very good spying tool where you can see your competitors website analytics.” The platform is really nicely designed and easy to understand so you’ll get benefit from it very quickly…This is a very intuitive platform with good social media analytics.”

10 of the Best Web Analytics Guides and Tips of 2013

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Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. downloadable custom Google Analytics reports by iMedia Connection. Know Your Social Traffic With These 3 Google Analytics Powerviews by Search Engine People. ” How to Filter Bot Traffic From Your Google Analytics by LunaMetrics.

Study: How Much of Your Content Marketing Is Effective?

include time, money, and analytics. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. likely need some of the resources afforded to those best-in-class brands—a stable supply of time, money, and analytics that take the guesswork out of their jobs. Copyright © 2015 Contently. Introduction 4 II.

This One Thing Has Become The New SEO Reputation Management Secret This Year

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Be sure to utilize the Google KeyWord Planner Tool , Google Analytics (you can set threshold alerts to be automatically emailed to you) to help improve your brands reputation by creating quality, topical and keyword-based content that your audience is searching for. Guest post by Jon Rognerud. What Search Engines Are Looking For? 1) High Authority Domains. Free tools to get you started.

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Six Expert Guides to Measuring Content Marketing Results

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Derek Edmond illustrates “how to demonstrate B2B content marketing performance in association with three primary challenges: brand awareness, thought leadership and engagement,” using common tools like Google Search Console (formerly Webmaster Tools), Facebook Insights, Twitter Analytics, SharedCount , and Google Analytics. ” Content Marketing Web Analytics Aaron Agius content marketing ROI content marketing value Derek Edmond Kieran Flanagan marketing measurement Michael Brenner Michael Estrin Rob Petersen Seth GodinImage credit: B2B Marketing Insider.

14 Dazzling Digital Marketing Stats and Facts

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42% of CMOs say that analytics skills will become a core competence in marketing (really – only 42%?); 27% believe earned media will become more important than paid or owned media. Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” MediaPost ). 4.

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In B2B Marketing, Don’t Forget the Basics

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Which technologies do we need to watch next, to understand their impact on marketing strategies and tactics—”big data” analytics? Email Marketing Events Marketing Strategy b2b lead generation b2b marketing trends big data analytics Blockbuster Video Chief Marketer direct mail email marketing infographics the internet of things trade show marketing wearables Wearables?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

approval workflows, email automation, analytics. for more sophisticated engagement analytics like. marketers think about analytics in relation to ROI. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But in 2015, a.

22 Expert Guides and Reviews of 200+ Social Media Tools

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Erik Emanuelli offers compact reviews of free social media monitoring tools ranging from Google Analytics and YouTube Analytics to Twitter-specific tools like Tweetstats and Twitter Counter , which “is a useful service to measure some parameters of Twitter, like the followers growth rate, the average number of tweets per day, and more. Image credit: Buddy Media. viralWoot

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23 Outstanding Social Media Marketing Guides

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” 7 Multi-Platform Social Media Analytics Tools by RazorSocial. ** 5 STARS. Ian Cleary reviews seven “very useful social media analytics tools.” Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors,  expectations will inevitably increase. What trends and changes in social media do marketers need to stay on top of?

48 Phenomenal SEO Guides, Tips & Tactics

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SEO is analytics. SEO Checklist: 60 essential checks before launching a website by Web SEO Analytics. ** 5 STARS. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. by Forbes.

14 Brilliant B2B Marketing Strategy Guides

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The old “sales funnel” model is giving way to more sophisticated analytical frameworks. Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant. What types of messages matter most to today’s buyers?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization

83 Exceptional Social Media and Marketing Statistics for 2014

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“Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

What CMOs Need to Know That Will Keep CEOs and CFOs Happy

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Marketing Strategy Web Analytics b2b marketing Content Marketing web marketing performance measurement Web Presence OptimizationThis guest post from Kirsten Chapman was originally published on LinkedIn. Modern marketing and business are defined by one thing: The Web. Invariably, the next question is: so where are the KPIs? Good question. And the answer lies in how the Web is viewed.

18 (of the) Best Web Analytics Guides of 2011

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When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance.

How to be Twitterific – 39 Expert Twitter Guides and Tips

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” Expert Guides to Twitter Stats and Analytics. ” 15 Simple-to-Find Stats to Help You Tweet Better: How to Use Twitter Analytics by Buffer Social. ”, he shows how to use Google Analytics custom segments and goals to analyze the engagement and conversions of Twitter-driven site traffic and compare it to other sources. Image credit: Buffer. Dr. William J.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

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Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own. event sponsorships, community outreach, analyst coverage, trade association membership) components. email marketing. by Forbes.

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

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50 Top Tools for Social Media Monitoring, Analytics, and Management by Pamorama. ** 5 STARS. Includes detailed analytics for all your posts”) to UberVU  (“Keeps track of all the major social media platforms in real time and delivers opportunities for audience engagement”). ” stage to the “how do I do it?” ” phase. 90% of Inc. by Social-Hire.

17 Helpful SEO Tools and Tool Reviews

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Social analytics? The obnoxious full-screen pop-up unfortunately prevents this from getting a five-star rating, but once your past that, you’ll find here an outstanding list from Brad Knutson of free tools for evaluating key aspects of SEO: technical SEO, content and keyword research, local search, inbound links, traffic estimates, and social analytics. Competitive analysis?

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28 (of the) Best Business Blogging Guides and Tips of 2013

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Douglas Burdett recommends “nine tactics (that) will get your blog discovered by more readers,” from looking for and capitalizing on trends in your blog analytics and publishing original data to being controversial by “taking a stand and backing it up with data.” Still—not every company that blogs realizes the medium’s full potential. by jeffbullas.com. Stop It!

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Six Best Practices for Marketing with White Papers

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One example is Docalytics , an online platform which extends the utility of PDF documents by adding analytics capabilities (e.g., Though the format is sometimes misused (i.e., At their best, white papers accomplish two mutually beneficial goals: • They provide readers with valuable, actionable, vendor-agnostic (or at least mostly agnostic) information about a trend, concept or topic.

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26 Outstanding LinkedIn Tips and Tactics

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” LinkedIn To Launch Targeting and Analytics for Company Pages by The Content Strategist. Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking? million in revenue.

87 More Vital Social Media Marketing Facts and Stats for 2012

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majority of marketers worldwide say that less than half of all the analytics data they collect is actually useful for decision-making, and 34% say analytics are not integrated at all with their business plans. Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Should you include Pinterest in your mix?

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19 Excellent Guides to SEO Link Building

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Addressing the (justified) paranoia caused by Google’s nasty Penguin, Marcela De Vivo recommends a handful of ways to avoid trouble, like auditing links monthly and creating Google Analytics Alerts for triggers such as “Google Organic Traffic decreased by more than 5%.” But like SEO more generally, it has evolved. Image credit: SEO Book. Link Madness by SEOBook. ”).

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

How to Dramatically Improve Organic Search Traffic

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You can understand more about where your users are going and clicking on your website, by checking Google Analytics. Guest post by Felix Tarcomnicu. If you want to dramatically improve your organic search traffic , you have to make your website better. Think about what makes it unique, valuable and engaging. The truth is that your website is never done. Use Google Webmaster Tools. Exit rate.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

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the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing. Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers. And social media isn’t just about lead generation of course. Which U.S.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

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The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( The Atlantic ). The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics. 1.

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16 Remarkable Web Analytics Guides, Tips and Techniques

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There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing.  In an environment where nearly everything that happens online can be measured, the challenge for marketers isn’t gaining the ability to measure even more factors, but rather the clarity to focus on measuring what matters.

Search and Social Lessons from the Zenith Social Media Marketing Conference

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Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. Start with research: is your goal achievable?

27 More Remarkable SEO Guides, Tips and Tactics

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Kevin Webster outlines several strategies for dealing with keyword (not provided) in search analytics , such as benchmarking and optimizing search landing page traffic and performance: “The company should let go of the notion of ranking for a search term, and focus more on the idea of ranking for a search concept.” What techniques still work in the new world of SEO?

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