ViewPoint

article thumbnail

Why Marketing Management Must Master Deep Digital Analytics

ViewPoint

“But why,” she asked, “do I need to master deep digital analytics? She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. Of course, marketing analytics is not new and neither is digital analytics. It wasn’t an easy conversation.

article thumbnail

Make Marketing More Efficient by Embedding Analytics on Top KPIs

ViewPoint

Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Embedded analytics can deliver intuitive performance reports right where you need them—within your CRM system. Having analytics right in your work stream eliminates the "real view mirror" assessment of your marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Speech Analytics Can Improve the Contact Center Experience

ViewPoint

” Using speech analytics, McDonald was able to validate that excessive calls were the result of a recent system change. The data gave him “ammunition that the problem really needed fixing.” ” Marketing Strategy'

Analytics 120
article thumbnail

Improve Sales Lead Generation via Marketing Analytics Part 3: Seven Findings

ViewPoint

In this three-part series, the first article on marketing analytics looked at predictive targeting best practices, and the second article cited two sales lead generation programs to show how these processes actually drive improved results. You can’t have one without the other!

article thumbnail

Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples

ViewPoint

In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. 22% of more than 20,000 raw leads converted to qualified leads. 10% of qualified leads converted to sales opportunities.

article thumbnail

Who We Serve. Why it Matters.

ViewPoint

Software to optimize the insurance business through predictive analytics. An analytics solution for manufacturers that improves decision-making, and plant operations. Ninety percent of the CMOs that engage us have worked with us before. Here’s a sampling: Multiple civic platforms designed for various government entities.

article thumbnail

Vote for Kimmy Netterville, an inspired sales lead management leader

ViewPoint

As a program director, she’s insightful, analytical and, yes, inspired. Many of PointClear’s clients over the past 11 years have directly benefitted from Kimmy’s abilities managing B2B lead generation, lead qualification and lead nurturing programs. She’s good at her job and we’re happy she’s here.