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MAY 1, 2013 [Analytics] Make Marketing More Efficient by Embedding Analytics on Top KPIs
'Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Embedded analytics can deliver intuitive performance reports right where you need them—within your CRM system. Embedded analytics can make marketing more efficient by providing timely new insights with previously unknown information about how your leads perform once they enter the sales pipeline as opportunities. Having analytics right in your work stream eliminates the "real view mirror" assessment of your marketing.
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FEBRUARY 9, 2012 [Analytics] Improve Sales Lead Generation via Marketing Analytics Part 3: Seven Findings
In this three-part series, the first article on marketing analytics looked at predictive targeting best practices, and the second article cited two sales lead generation programs to show how these processes actually drive improved results. When applying marketing analytics successfully, you need both business acumen and underlying marketing technology. It takes about 1.6 Nearly 2.5
AUGUST 21, 2013 | VIEWPOINT
[Analytics] 'Gold Calling' Is Alive and Well
MAY 23, 2013 | VIEWPOINT
[Analytics] Good Reads for B2B Marketing - Respect Your Competition
MAY 1, 2013 | VIEWPOINT
[Analytics] Make Marketing More Efficient by Embedding Analytics on Top KPIs
APRIL 12, 2013 | VIEWPOINT
[Analytics] Good Reads for B2B Marketing - More CMO/CIO Alliance
APRIL 2, 2013 | VIEWPOINT
[Analytics] Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing
NOVEMBER 20, 2012 | VIEWPOINT
[Analytics] PowerViews with Bob Kelly: Redesigning Sales Process Basics
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FEBRUARY 2, 2012 [Analytics] Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps
When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without leveraging technology results in uninformed “what ifs” and conjecture. Regular marketing analytics reviews are critical success factors supporting our mission.
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MARCH 22, 2011 [Analytics] B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?
There are a variety of web analytics and web feedback solutions that can give you insight on how well the buying process is working for buyers. Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. Imagine going into bank to open up a checking account with a few dollars you've managed to scrape together. What do you do when you leave that bank? OK, this a consumer example.
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AUGUST 21, 2013 [Analytics] 'Gold Calling' Is Alive and Well
People just did not understand how analytical and smart catalogers were (and continue to be). 'More musings on the premature death knell for outbound sales. Anthony Iannarino wrote in a blog that “All generalizations are lies.” One of the biggest and most damaging is that cold calling is dead. One article espousing the theory that cold calling doesn’t work anymore states that making cold calls creates the perception that you have nothing better to do; or worse that you are desperate and needy. This blather borders on criminal. The reality is that cold calling is alive and well.
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FEBRUARY 2, 2011 [Analytics] 4 Trends Shaping B2B Marketing in 2011
mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Follwer her on Twitter @marketingprofs. Like at the start of a new year. Social media = Lots of room for improvement. Why is that? ”). What about you?
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VIEWPOINT | TUESDAY, FEBRUARY 7, 2012 [Analytics] Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples
In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. Following are two examples of sales lead generation programs on which we combined our marketing analytics expertise with underlying technology. Using marketing analytics expertise and processes, we learned quickly that there was one variable that was more important than any other: job title. Example 1: A shift in scoring criteria drives higher results. MORE >>
VIEWPOINT | TUESDAY, APRIL 2, 2013 [Analytics] Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing
James Obermayer, executive director and CEO of the Sales Lead Management Association and president of Sales Leakage Consulting shares his views about the relationship between successful B2B marketing and using the best marketing automation and analytics tools Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn. For B2B Marketing, Email Should be Personalized and Targeted. MORE >>
VIEWPOINT | TUESDAY, APRIL 17, 2012 [Analytics] Is Lead Generation Slipping Away From Marketing?
Baking in analytics from the get-go is a winning strategy. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. know what you’re thinking, you’re saying to yourself, “Is he serious?” Marketing’s plate is full. Sales and marketing operate on different frequencies. responded in saying it is a leadership issue and having sales control the lead generation task without hiring someone to do it (which just drives up sales expense) is not the answer. MORE >>
VIEWPOINT | THURSDAY, SEPTEMBER 27, 2012 [Analytics] PowerViews with Dave Munn: The Transformed Marketing Organization
People are investing in data analytics skills, and they are bringing people from outside organizations—whether it’s from product companies or directly from consulting companies.”. My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. New marketing channels. Social media integration. MORE >>
VIEWPOINT | WEDNESDAY, MAY 2, 2012 [Analytics] PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus
Paul adds, “Outbound marketing through traditional channels such as cold calling, direct mail and email can all be made better by using analytics to understand the people we’re trying tor reach. I'm pleased to have Paul Gillin as a guest for our fourth episode of PowerViews. Paul is a veteran technology journalist, author of several books, a consultant and speaker. He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Social Media: What's Hot? It's got to be a solid budget item". Pick Your Spots and Focus. MORE >>
- [Analytics] The R and the I – What’s Engagement Worth? VIEWPOINT | THURSDAY, DECEMBER 8, 2011
- [Analytics] PowerViews with Bob Kelly: Redesigning Sales Process Basics VIEWPOINT | TUESDAY, NOVEMBER 20, 2012
- [Analytics] CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table VIEWPOINT | TUESDAY, MARCH 6, 2012
- [Analytics] Good Reads for B2B Marketing - More CMO/CIO Alliance VIEWPOINT | FRIDAY, APRIL 12, 2013
- [Analytics] PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence VIEWPOINT | THURSDAY, MAY 10, 2012
- [Analytics] Good Reads for B2B Marketing - Respect Your Competition VIEWPOINT | THURSDAY, MAY 23, 2013
- [Analytics] Revenue Performance Management: Doing For Revenue What ERP Does For Ops? VIEWPOINT | THURSDAY, MAY 5, 2011
- [Analytics] PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0 VIEWPOINT | THURSDAY, SEPTEMBER 20, 2012
- [Analytics] PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence VIEWPOINT | THURSDAY, MAY 10, 2012
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