Tony Zambito

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Rethinking Buyer Insights in a Changing World?

Tony Zambito

Towards analytics. With an emphasis on analytical correlation to arrive at insights. The mounds of intelligence analytics generated can often be treated as, in the end, final insights. For decades analysis and insights have been report-oriented. Or some may say study-oriented. Towards data. End one report and call for another.

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Put Insights at the Heart of Buyer-Focused Strategies

Tony Zambito

The last two decades have seen a rapid rise in multiple forms of analytics and intelligence applications. Processes and tools such as data analytics, intelligence applications, AI, customer journey mapping, personas, etc. Starting with simplified data software programs to burgeoning artificial intelligence capabilities.

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7 Reasons To Update Your Buyer Insights And Buyer Personas

Tony Zambito

Analytics Send a Signal. Analytics on behaviors and activities can often point the way towards where more insights are needed. Analytics are helpful in informing where updating is needed. What is the impact on buyer decisions as well as loyalty? .

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Why B2B Organizations Fail To Turn Buyer Insights Into Growth Opportunities

Tony Zambito

Insights and Analytics Are Not Connected. While the latest advances in data analytics, AI, and machine learning can provide meaningful insights, they are often incapable of providing deeper emotions-based buyer insights. When wrong methods are used, little to no buyer insights are discovered leading to strategic growth opportunities.

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Are Companies Ignoring Their Best Source For Buyer Insights?

Tony Zambito

In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics is resulting in increased budgets and staff to account for the volume of data that can now be computed and accessed. There is a degree of irony to the growing influence of data analytics.

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Earn The Right To Gain Buyer Empathy

Tony Zambito

It is not something you can ask someone to just run an analytical data report and magically empathy is revealed. First earning the right and then gaining the required deeper understanding involves doing so through qualitative buyer insights research.

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The Problem With Not Knowing Your Buyers

Tony Zambito

Even after requesting numerous analytical reports, leaders are left wanting. And when they do present themselves, you can hear as well as feel the urgency. Many of the problems encountered can usually be traced back to not knowing enough about buyers and customers. Wanting answers to what is happening and why these problems exist.