Tomorrow People

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Lead Generation 101: Using Analytics to Understand Your Website Traffic

Tomorrow People

Get increased and improved leads by using data intelligently.

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5 essential tips to clearly define your ideal target market

Tomorrow People

Palmatier and Shrihari Sridhar’s book Marketing Strategy: Based on First Principles and Data Analytics , one fundamental challenge that all organisations must address is customer heterogeneity – or in other words, the fact that all customers differ. Google Analytics. Social media analytics tools. According to Robert W.

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Microsoft CMO Scott Allen on the trends shaping the future of content marketing

Tomorrow People

Internally, Scott invested in analytical heads who became data interpreters, providing Scott with analytics in a marketing language he could use and understand. To do this, he employed one-to-one ABM marketing and leveraged analytics to create personalized messaging.

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8 key tips for marketing to existing B2B customers

Tomorrow People

Palmatier and Shrihari Sridhar’s influential book Marketing Strategy: Based on First Principles and Data Analytics , one fundamental challenge that all companies face is the fact that all customers change—even in B2B contexts. In order for this happen, you need a holistic approach. 8 tips for marketing to existing B2B customers.

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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

Today, the high availability of data and analytics, tough commercial competition, and rising customer experience expectations, are driving demand for growth marketing. Broadly speaking, growth marketers are good at analytical thinking, experimentation, and creativity, as well as marketing. What is growth marketing?

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Tomorrow People announces new Glassbox account

Tomorrow People

Glassbox is looking to grow at speed and become the category leader in the extremely competitive digital experience and analytics arena. The challenge for Tomorrow People is to amplify Glassbox’s outstanding product features and capabilities, and ensure that the enterprise audience is aware of their industry-leading technology.

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Publishing insightful thought leadership to drive conversions for Cognite

Tomorrow People

Cognite provides data contextualization and analytics to the heavy asset industries. An industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. A voice of authority.