Deloitte CMO Survey: Analytics Holding Marketers Back?
The Point
DECEMBER 12, 2017
Marketers plan to increase spending on analytics by more than 300% over the next 3 years in order to, according to Deloitte, “improve customer experience.” Big Data, Predictive Analytics , and now Artificial Intelligence (AI) are all data-driven disciplines that dominate the blogosphere and drive huge investments in marketing technology.
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