Delivers sophisticated reporting and analytics. The fact that Inbound Marketing is taking over traditional marketing methods is not news. It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Marketing is evolving , there is no denying that. But for those out there in the trenches, trying to follow all the advice and get their marketing engines running it is not that simple. Sometimes, despite your best efforts you can’t seem to move the marketing needle enough. Capture your target. MORE >>

Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.) 'That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR,  which you can download for free (registration required) here. Content Marketing Leaders and Followers. According to Aberdeen’s report, the companies it considers leaders in PR and Brand Management achieve greater performance metrics than followers, such as: 23% of their marketing-generated leads are sourced through inbound or content marketing (vs 10% for followers). for followers). MORE >>

36% state poor measurement and analytics keep them from becoming more effective. A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. The research was for UK based email marketers only, but the results are enlightening and can be transferred to any country, especially when it comes to best practices and ROI. Why is email still a major force in the marketer’s arsenal? Problem is, email is not being used to its fullest. MORE >>

Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion. Understanding Marketing Analytics. recent post on the Marketing Automation Software Guide Blog titled “ Marketing Analytics vs. Website Analytics ”  does a good job at separating two commonly mistaken data sets. On one hand you have page views, click paths, bounce rates, and all the nice stats Google Analytics gives you for free. ” – CMO.com. MORE >>

The report concludes with some advice for email marketers to get more out of their programs, suggesting them to: Invest in Analytics. A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool. According to the report, adoption of email marketing is high, with 88% of  B2C companies already using email and 10% planning to use before December 2011. Best Practices in Email Marketing. Mobile (ads, applications, MMS, SMS). MORE >>