The Effective Marketer

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Email Productivity Tips for Marketers

The Effective Marketer

It could, for example, be like this: “Team, I need you all to read and add the following to your to-do lists based on our earlier meeting today: Jen: Review web analytics and report back to me by Friday 11am; Bob: Edit the latest spec sheet design as discussed, send reviewed design to Mary by Thursday 9am. A recent article on LifeHacker talks about tips to get faster email responses.

Content Marketing is the New PR

The Effective Marketer

Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.) That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR,  which you can download for free (registration required) here. Content Marketing Leaders and Followers. 12% growth in year-over-year company revenue (vs 3.5% for followers). The Changing Role of PR.

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Inbound Marketing Analytics 101

The Effective Marketer

With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Get your free copy of the “ An Introduction to Inbound Marketing Analytics ” eBook. Book Review Content Marketing Email Marketing Lead generation Marketing Automation Marketing ROI Online Marketing Blogging hubspot inbound marketing Landing Pages Lead Nurturing marketing analytics SEO Social Media websiteIn the eBook you will see metrics for the following marketing tactics: Social Media. Paid Search.

Maximizing Marketing Spend with Attribution Models

The Effective Marketer

Analytics expert Laura Patterson describes step by step how to create an attribution model. Note: This is a guest post by Ashley Verrill. Once upon a time, marketers just played the quantities game. Well, times have changed. Today’s marketer can target prospects to an increasingly granular degree and measure return on spend to the cent. But this ability raises another issue.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

36% state poor measurement and analytics keep them from becoming more effective. A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. Why is email still a major force in the marketer’s arsenal? The ROI of Email.

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Ten Tips On How To Promote Your Website Through Content

The Effective Marketer

Understand what works and what doesn’t – Get a form of site analytics set up on your site to assess what type of content works. Note: This is a guest post by David Tully. See his bio at the end. The emphasis on creating quality content has increased markedly since Google put the hammer down on many old tried and tested SEO tactics. and “what benefits are there to me?”

Deconstructing an Email Marketing Campaign

The Effective Marketer

Leveraging Email Analytics. You can also leverage your email marketing analytics to further enhance your campaign. There isn’t a single email marketing software vendor out there that won’t have at least the simplest of analytics. What does it take to put together a successful email campaign? It all sounds pretty simple when you think of it. Right? Click to Enlarge. The Email.

Email Adoption High But Lacking Best Practices

The Effective Marketer

The report concludes with some advice for email marketers to get more out of their programs, suggesting them to: Invest in Analytics. A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. Author Sarah Glass states: Email is the most mature and most widely used interactive marketing tool. Online Video.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

WordPress Plugins for Marketers

The Effective Marketer

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. An Excel file is available at the end of the post with all this info. Let us know!

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

53% of Customer Intelligence professionals (those who own the customer data and are responsible for customer analytics) consider themselves as technology leaders while 47% said they were technology followers. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital  from Forrester Research.

How The Democratisation Of Data Is Helping Small Business

The Effective Marketer

Advanced insights created from segmentation, predictive modeling and text analytics can be produced and shared in PDF or web-based reports with little effort and little cost. Market Research analytics big data datacracker democratization of data online survey Note: This is a guest post by Luke Ryan. Learn more about Luke at the end of the post. You may have noticed a lot of attention being directed towards big data recently. Rightfully so, but there is another story quietly gathering momentum in the shadow of big data. That story is the democratisation of data.

Measuring Marketing Effectiveness

The Effective Marketer

Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion. Understanding Marketing Analytics. recent post on the Marketing Automation Software Guide Blog titled “ Marketing Analytics vs. Website Analytics ”  does a good job at separating two commonly mistaken data sets. On one hand you have page views, click paths, bounce rates, and all the nice stats Google Analytics gives you for free. ” – CMO.com.

Content Marketing is the New PR

The Effective Marketer

Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.) That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers. According to Aberdeen’s report, the companies it considers leaders in PR and Brand Management achieve greater performance metrics than followers, such as: 23% of their marketing-generated leads are sourced through inbound or content marketing (vs 10% for followers). The Changing Role of PR.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Marketing Content That Sells

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time.

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. Stop doing charts in Excel.

Content Marketing Starts With Your Brand

The Effective Marketer

Analytical vs. Impulsive. Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes. You get an agency, brainstorm cute pictures, logos, and tag lines, come up with the visual guidelines, and move on. Every now and then you refer back to those branding guidelines that tell you the correct position for your logo and the approved color scheme. Fast forward to today. You’re not doing passive marketing anymore, you’re actively seeking out, enticing, educating, and engaging your audience. You are creating content. Wordy vs. Concise.

because you can't beat free marketing training

The Effective Marketer

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. Here I talk about the final 5 classes. Rand’s presentation is engaging and full of great information.

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix. Titled “Managing the Vendor Selection Process”, it talked about my experience in selecting a new email marketing software for my company. Slides can be seen below. Good question!

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. Image credit: iMedia Connection.

A Structured Approach to Demand Generation Analytics

ANNUITAS

One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand So what is the key to better demand generation analytics? Successful demand generation analytics must bridge the two. Blog alignment Analytics big data Demand GenerationBig Data propaganda is rampant these days. Garbage in; garbage out. closed revenue).

Adapting To The NEW Consumer With Better Analytics

grow - Practical Marketing Solutions

In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics  but was surprised when digital friend Hessie Jones ,  Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. The post Adapting To The NEW Consumer With Better Analytics appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bit.ly. Piwik.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. About Blogs How to.Tips Online Marketing analytics blog content blog traffic tracking web traffic search trafficssets (free). ocial Media. Post views/clicks. Referral sources.

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

But while technologies like predictive analytics , marketing automation, and a new breed of ABM solutions hold great promise, they’ll only ever be part of the answer. The post Report: Targeting & Predictive Analytics Driving Changes in B2B Email appeared first on The Point. Why? (HS) It has to be segmentation. The main barrier to greater segmentation, however, is content.

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Marketing Strategy Analytics

The Only Analytics That Matter Are Your Own

ANNUITAS

While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics. Your analytics. So, what do analytics mean for today’s marketer? Blog Analytics data email marketing marketing automationEvery Tuesday at 11 a.m.

Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

At first glance, you’d think Datorama is definitely not a CDP: it positions itself as a “marketing analytics platform” and makes clear that its primary clients are agencies, publishers, and corporate marketers who want to measure advertising performance. And it integrates with advertising and Web analytics data on one hand and social listening, marketing automation, and CRM on the other. In other words, Datorama gives marketers one system for everything from data ingestion to consolidation to delivery to analytics. Naturally, there are cases where the answer isn’t clear.

Infographic: 4 Marketing Analytics That Matter For Driving Revenue

Crimson Marketing

Here are four marketing analytics for demonstrating marketing’s ability to drive revenue. The post Infographic: 4 Marketing Analytics That Matter For Driving Revenue appeared first on. Demand Generation Infographics marketing analytics marketing revenue marketing ROI sales funnelSo how do you do it? Flow : Where are prospects connecting with your marketing programs?

Data’s Role in Predictive Analytics Marketing

B2B Lead Blog

Unless you’re an expert in palm reading or tarot cards, you probably don’t have the ability to see into the future. Even though you may not have the technology (or superpowers) to know exactly what the future holds, you do have the next best thing: data. Data fuels predictive marketing, a strategy that helps in […]. Data Quality Management

10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post?

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS. BEYOND SENTIMENT ANALYTICS. FREE MONITORING SERVICES.

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site.

Why You're Thinking About Digital Marketing Analytics All Wrong

Hubspot

The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Looking at top-level web analytics metrics like traffic is only part of the puzzle. So why exactly do digital marketing analytics matter?

Are Millennial Marketers More Analytical?

Customer Experience Matrix

Then our conversation took an unexpected turn: the vendor speculated that younger marketers might be more analytical and hence more inclined to ROI measurement. digital media marketing analytics marketing performance measurement marketing ROI millennials After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority.

8 Essential Google Analytics Reports For B2B Marketing

B2B Ideas @ Work

Have you been using Google Analytics for awhile but have a sneaking suspicion that you just aren’t using it to it’s full potential? This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing. The post 8 Essential Google Analytics Reports For B2B Marketing appeared first on MLT Creative. Perfect. Are you […].

The 4 Laws of Predictive Analytics for the B2B Marketer

B2B Lead Blog

New to predictive analytics? This guide gives you the do’s and don’ts of predictive analytics so that you don’t forget what it’s all about. Data Quality Management Big Data Marketing predictive analyticsThen you’ll need a guide. It isn’t about getting more and more data or generating more and more campaigns. Here are the laws […].

Using Web Analytics and Search Marketing for Better Decision Making

Biznology

Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions.  Your analytics are essential to your initial search marketing plan and improvement plans. Do you know how your Web analytics can drive your search improvement plan? How is your search marketing working?