The Effective Marketer

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Inbound Marketing Analytics 101

The Effective Marketer

With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview. Get your free copy of the “ An Introduction to Inbound Marketing Analytics ” eBook. Identify ways to improve.

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Measuring Marketing Effectiveness

The Effective Marketer

Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion. Understanding Marketing Analytics. ” – CMO.com. .” ” – CMO.com. And it is spot on.

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Maximizing Marketing Spend with Attribution Models

The Effective Marketer

Analytics expert Laura Patterson describes step by step how to create an attribution model. Which content produces the highest quality lead, and does it matter where we measure this success in the customer journey?

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Content Marketing is the New PR

The Effective Marketer

Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.) Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity.

PR 100
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Content Marketing is the New PR

The Effective Marketer

Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.) Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity.

PR 100
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Email Adoption High But Lacking Best Practices

The Effective Marketer

The report concludes with some advice for email marketers to get more out of their programs, suggesting them to: Invest in Analytics. Mobile (ads, applications, MMS, SMS). Online Video. Getting More Out of Email. Clean Email Data. Prioritize Relevance Over Rich Media. Detect Devices Used to Access Email. Embed Social Media Into Email Content.

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because you can't beat free marketing training

The Effective Marketer

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more.

Training 100