| | | The Content Factor | |  Analytics | 2 articles |
| Page 1 of 1 | Previous | Next | THE CONTENT FACTOR OCTOBER 29, 2010 Don Draper Wins with Emotion (Part 3 of a series) It’s a technique that Don Draper uses in every pitch ( as in this clip on YouTube ), and that we can learn from in today’s world of analytical marketing techniques. In Part 2 , I started my list of ways B2B marketers can charge our campaigns with emotional engagement. Here are some additional techniques for content marketers. read more. | THE CONTENT FACTOR OCTOBER 14, 2010 Don Draper Wins with Emotion (Part 2 of a series) How can we marry emotional engagement with today's analytical tools that help us manage our efforts? In Part 1 , I described the contrast between 2010 and Don Draper’s 1964 in B2B marketing. Today, marketing is largely a numbers game. But Don Draper understood the “delicate, yet potent” value of emotional engagement with the buyer. read more. | | | | | |
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