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| | THE B2B RESEARCH BLOG
SEPTEMBER 17, 2013 [Analytics] Getting to the top of the marketing tree
Couple strong analytical skills with a liberal dose of creativity. 'To provide fuel for debate at B2B Marketing’s Leaders Forum, Circle Research recently surveyed 100 senior B2B marketers. Between them they control budgets worth £188 million. There was one particular question which had me on the edge of my seat: What attributes does a successful B2B marketer have? was excited because those answering the question were marketing leaders in some of the UK’s largest B2B companies. In other words, people perfectly placed to provide a blueprint which aspiring marketing leaders can follow.
SEPTEMBER 17, 2013 | THE B2B RESEARCH BLOG
[Analytics] Getting to the top of the marketing tree
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