| | | Social Marketing Forum | |  Analytics | 7 articles |
| Page 1 of 1 | Previous | Next | SOCIAL MARKETING FORUM DECEMBER 6, 2010 Social Media Marketing Metrics Explained Social media marketing Web analytics David Berkowitz Jim Sterne key performance indicators social media marketing social media metrics web analyticsSocial media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. However, one can also look at social media measurement from a vertical perspective, while not forgetting the main overall goals and integrations. Social media marketing metrics explained. | SOCIAL MARKETING FORUM JANUARY 8, 2013  Social Media ROI and Measurement: Questions You Should Ask Marketing ROI Social business Social CRM Social media marketing Web analytics Jim Lenskold Jim Sterne marketing ROI Olivier Blanchard return on marketing investment ROMI social media measurement social media metrics social media ROIROI stands for Return on Investment. Period. No, that’s not true. But I bet you don’t care about that. | | | | | |
| | | SOCIAL MARKETING FORUM JANUARY 7, 2013  Social Business and Big Data: the Business Intelligence Goldmine Customer analytics Marketing ROI Social business Social CRM Social media marketing Social media monitoring BDA Big Data Applications business intelligence Jeremiah Owyang Jonas Klit Nielsen Mindjumpers Raj De Datta social analyticsEvery day we create 2.5 quintillion bytes of data. That’s a lot! Combined, this online data equals Big Data. And [.]. | SOCIAL MARKETING FORUM DECEMBER 1, 2010 Calculating the Value of the Customer Life Cycle CRM Customer analytics ROI customer equity customer lifecycle marketing ROI return on marketing investment ROMIThe value of the customer life cycle, also called CLV, looks at the investments we plan to make for the customers (retention, sales, promotion, customer service, etc) and the return we expect from the customers. CLV has everything to do with the present and the future. An introduction. | SOCIAL MARKETING FORUM NOVEMBER 25, 2010 Top Ten Features of Successful Social Media and Email Marketing Take a look at your traffic referred from Facebook and Twitter in your analytics and see which time of day, or day of week your messages work best for you. or your analytics to get a feel for what the audience likes. Many email marketers I speak to are wary of creating a social media presence on Twitter and Facebook since it’s a big step into the unknown. Social media marketing and email marketing – they’re not SO different. Offer is everything. Relevance of offers to customers is key in all media. So offer a Twitter or Facebook exclusive and make them feel special. | | | | | | | |
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SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 20, 2010 Getting S.M.A.R.T on Social Media Data
Social media monitoring , analytics and social “content management” tools are a necessity to see where you stand and where you are going. Let’s compare the sometimes supposed free lunch with for instance web analytics: sure, there are free tools (should I mention Google Analytics?) Many businesses work with third parties or experts for web analytics and search engine marketing to get clear and proven results in function of properly defined goals. Tags: Customer analytics Social media marketing Social media monitoring Are you where your customers are? MORE >>
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